Think with Google reposted this
We're over halfway into 2025 and marketing remains as unfamiliar as ever. Here are 3 modifications you need to make 👇 1). Collecting data isn't enough, it's how you apply it to create *meaningful marketing* that will make you appealing to customers. Invest in tools and tech that can centralise your data, and ensure all staff can use it. 2). Personalisation is essential - but we don't just mean putting a customer's name at the top of their email. Create emotionally resonant experiences and utilise tools such as Performance Max to send personalised messaging across all channels. 3). Emotional advertising is in. Evaluate the current quality of your creative - is it engaging? Is it telling a story? Investigate how the likes of Demand Gen can help you to create more emotive and personalised content at scale. Thanks to Google's Rutger Tuit and Kate Adams for sharing key insights into unlocking growth in 2025 and beyond.