Monks

Whether you couldn’t make it to Cannes last week—or are still processing it all—we’ve distilled the best of the fest in our new Cannes Lions International Festival of Creativity trend recap. 🦁 This deck uncorks key themes and conversations that dominated the festival: tectonic shifts in AI, the convergence of creativity and performance, the emerging need for new operating models designed for the AI era, and more. ⚡️ We also break down what these trends mean for brands looking to put the week’s biggest takeaways into action. 👩🏾💻 Forget FOMO and catch up on the latest from Cannes Lions 👉🏼 https://lnkd.in/gxNU5pY3

Join us in giving Hélène Quévreux a warm bienvenue as our new Senior VP Operations Director for our team in Paris. 🇫🇷 With her cross-functional vision, proven track record in financial optimization, and extensive experience leading integrated production studios and creative teams, 🎥 Hélène will help drive stronger synergy between our local and international teams, optimize our workflows and keep accelerating our AI transformation. 🤖 Brush up on your french and learn more over at CB News 👉🏾 https://lnkd.in/eqDFcQMd

“In an age where cultural breakthroughs emerge from the most unexpected places, we can no longer rely solely on our own personal experiences,” writes Andria Wu. In her latest piece for The Drum, our Strategy Director shares her perspective as an American-born Chinese creative living and working in Shanghai. 🇨🇳 She explores how Eastern culture is increasingly becoming a major global influence, and what brands can learn from it. 🌏 “It’s not about mimicking Chinese trends but understanding the forces behind them,” she writes. “From internet humor to fandom behaviors to storytelling formats, what’s emerging from China can be a blueprint for how global Gen Z (and Alpha) connects, consumes, and creates. Brands need the agility to identify and act on emerging trends in real time from the east before they become mainstream worldwide.” Read the full piece 👉🏿 https://lnkd.in/gwfamUi5

It’s been a peak 🏔️ experience attending the Amazon Web Services (AWS) Summit in NYC and being recognized as one of the selected partners innovating with Amazon Nova. We got to showcase our agentic pipeline 🤖—which plans research, evaluates guideline documents and composes trustworthy, multi-source responses—as well as discover the newly unveiled Amazon Bedrock AgentCore. ✨ “Over the years, we’ve evolved from building simple to highly complex agents-like solutions on AWS, where making them accurate, cost-efficient, and performant meant building custom solutions from scratch,” says Iran Reyes Fleitas, SVP, Global Head of Engineering. “Today, we can’t wait to integrate AgentCore into our workflow and deploy our agents via the AI Agents Marketplace” Learn more about our AWS Partners partnership on our website 👉🏽 https://lnkd.in/g_NmC8pa

This milestone definitely called for a toast! 🥂 We had an amazing time celebrating our recognition as Amplitude’s first Global Solutions Partner, surrounded by fellow data and AI experts at the Raines Law Room in NYC. Thought leaders from Perplexity, Centene Corporation, Amazon Web Services (AWS), and others joined us for an unforgettable evening of networking, great food, drinks and conversation. 🫱🏻🫲🏽 A big thank you to our clients, partners and everyone at Amplitude for making this possible!

We know how to turn up the flavor 🌶️—and the figures—with an integrated, multi-channel campaign. Partnering with Kraft Heinz’s ABC Sambal in Indonesia, we positioned the brand as the top choice for busy moms eager to create meaningful meals without the hassle. From recipe content tailored to everyday routines to a TikTok campaign all about togetherness, 🤳🏼 “Kuncian Ibu” (“Mom’s Key”) drove double-digit growth and set new records for digital performance. 📈 “We want to shift the mindset from a battle of the spiciest to honouring ABC Sambal’s mastery of chilli making,” said Herbert Pradjaja, our Creative Director. “For us, being the most sensational is never the goal; it is to be the brand used most often.” Learn more over at MARKETING-INTERACTIVE 👉🏿 https://lnkd.in/g2ykrGCp

A quirky souvenir goes a long way ✈️ and so does a fresh, creative, social campaign. We teamed up with easyJet holidays to create ‘Souvenir Getaway’, which invites travellers to share their funniest, most memorable souvenirs for a chance to win holiday credit to put towards a package break to one of Europe’s most loved summer destinations. ☀️   Check it out 👉🏽https://lnkd.in/ez9uRXvS 

Mixing it up with the best-in-class MMMs. ✨ Next month in Auckland, our team and partners at Google are coming together for an afternoon packed with fresh insights on marketing mix modeling and practical lessons for driving real business results. 📈 James Haydon, Data & Measurement Lead at Google; Brett Camilleri, our VP of Measurement, APAC; and Jen Lotz, Director of Media and Tech Partnerships, APAC, will share how we use the Meridian platform to unlock true business value with MMM. Plus, they’ll be answering your questions live. 🙋🏻 Register your interest now 👉🏽https://lnkd.in/gxA4f73z

Is your brand talking at your customers, or with them? 💬 For too long, digital marketing has been a monologue. But after the latest announcements from Salesforce Connections, the era of the "do not reply" email is coming to an end. 🙅🏽 On our blog, our Salesforce Marketing Cloud Personalization Consultant Nathaniel Bouman explores the rise of agentic AI and what it means for customer engagement today. "The future showcased by Salesforce is one of dialogue, where every touchpoint becomes an opportunity for a meaningful, two-way conversation orchestrated by AI," Nathan writes. Learn how AI agents are becoming the new conversational front door for brands, all powered by your brand's unique data and content. 🗣️ Read the full analysis and prepare for the conversational shift 👉🏼 https://lnkd.in/gBrMNHE8

We’re unlocking a universe 🪐 of opportunity with NVIDIA Omniverse and agentic AI. Over at NVIDIA’s blog, learn how we’re collaborating to accelerate brands’ marketing processes and enable hyperpersonalized campaigns using AI-powered workflows, #DigitalTwins 👭🏻 and advanced 3D content creation. 👨🏾💻 Plus, catch our experts Susan Foley (SVP of Innovation), Peter Altamirano (VP, Global Head of Technology), and Emrah Gonulkirmaz (VP, Computational Creativity & Innovation) in conversation with Jamie Allan (Director of AdTech & Digital Marketing Industries at NVIDIA) as part of the #OpenUSD Insiders series. Learn more 👇🏽 https://lnkd.in/ebB9NAEw Image by: Grip, Moët Hennessy