"Until now, advertising creative has been constrained by time, budget, and scale, forcing the ‘big idea’ to often be watered down by the realities of production. Today, that paradigm is being shattered.” Creative is undergoing a once-in-a-lifetime transformation driven by AI. We’re incredibly excited by the visionary agencies and brands proving Google AI products — like Gemini, Veo, and Chirp 3 — are making the #ImpossibleAd a reality. Read all about it here 👉 https://goo.gle/44M865E
Creative excellence remains the undying soul of advertising, now powerfully augmented by the capabilities of Google AI. Grateful to these five agencies and brands for leading the way with ✨ Gemini, Veo and Chirp 3, and to Forbes for sharing their stories. 👉 https://lnkd.in/gquSEqPz BarkleyOKRP & Suja Life | Julie Ray Barr, Nicole Portwood, Katy Hornaday R/GA & Moncler | Nicholas Pringle, Tiffany Rolfe (she/her), McCann & Smirnoff | Cuanan Cronwright, Leo Barbosa, Stephanie Jacoby Razorfish & Visit Orlando | Anthony Yell Virgin Voyages | Billy Bohan Chinique, Nathan Rosenberg
Sean Dwyer
2w
Is it accurate, a tautology, disingenuous or just poor form to quote Forbes as the author of something when you've written and paid to place the content 🤷♂️
Thanks for sharing this very useful information. I have used Gemini, submitting my information and ideas, and requesting a restructuring. However, I have to admit to recently discovering something even greater, with a PhD in every language.
Independent Affiliate and Digital Marketer
2wThanks for sharing