Think with Google reposted this
Marketers, looking to prove the impact of your marketing spend? We have a solution. *chef's kiss*. No, it doesn't start in the kitchen, but it does contain a number of key ingredients. Rico Stuijt, Incrementality Lead at Just Eat Takeaway.com, explains: 👨🍳 How he is the chef, designing new recipes, sifting through data and encouraging others to adopt a more data-driven approach 🥣 The importance of crafting a recipe comprising of key ingredients - budget, bidding, targeting, and creative ⚖️ Why experimenting is vital - only through this can you identify and eliminate wasteful elements of spending 🚚 Why incrementality testing really delivers...without compromising your budget Thank you to Boudewijn Beks, Jakob Biebuyck, Dino L. and Sarosh Datta for their contributions.
