Razorfish

“Change is the constant. I think the speed of change has been explosive.” Eleven years ago, Dani Mariano stepped into a very different environment. Fast forward to today: now as our CEO, she’s not just following the agency playbook—she’s redefining it. Listen to the latest Campaign Chemistry episode to learn more about Dani’s career journey, the evolving agency landscape, how client needs are shifting, and more.

Urban Decay, American Eagle, and the evolving risk calculus for brands.

Instagram posts are now showing up in Google search. That’s a big deal for visibility, but also a big opportunity for brands. Every Reel, caption, and carousel can reach far beyond your followers. So how do you make the most of it? In our latest POV, GVP of Social Content and Engagement Strategy Matt Heindl shares how to bring a search mindset to your social strategy: ✅ Tie your content to SEO goals ✅ Treat your profile like a landing page ✅ Use influencer strategy to boost discoverability From smarter captions to rethinking alt text and hashtags, it’s all about making your content easier to find. Check it out: https://lnkd.in/eWVpk4hC #SocialMediaMarketing #ContentMarketing #DigitalMarketing #SEO #MarketingStrategy #BrandVisibility

Our Chief Creative Officer Anthony Yell joined Muse by Clios for a Q&A on our Google Lighthouse Visit Orlando project. Anthony shared how we brought Orlando’s hidden gems to life with "The Morelandos," a cast of AI-powered characters guiding visitors to local eats and off-the-beaten-path adventures. Check out how we fused tech and storytelling to spark wanderlust: https://lnkd.in/ehjBUyG9

Gen Alpha is redefining "ambition," but their confidence often races ahead of their know-how. Our latest research uncovered two striking gaps: 🧴 Beauty • Over 50% admit they know only a little about skincare ingredients • Yet 72% still want to teach friends their routine 💸 Money • 70% say they understand the basics of finance • But 75% believe they deserve most of the things they want The takeaway: this rising cohort is eager to lead, but they urgently need credible guidance from the brands, educators, and financial voices they trust. Dive deeper into what drives Gen Alpha’s choices in our full report: https://lnkd.in/eseezHgA #GenAlpha #ConsumerInsights #FutureOfFinance #RazorfishInsights #BeautyIndustry #Research

#PSL drops, Summerween rises, and more ways social is skipping summer.

We’re proud to partner with PayPal on this bold new global B2B campaign for PayPal Open, their new business growth platform. To show how PayPal fuels growth, we worked together to build a business from scratch—one that evolves from humble melon farm to full-on sparkling empire—all with the help of PayPal Open. #CampaignLaunch #B2BMarketing #PayPalOpen #BrandStrategy #CreativeMarketing

We're excited to share that our work for Bacardi's Grey Goose was named a winner at the 2025 Content Marketing Awards. 🏆 This innovative voice search content strategy work was recognized in the "Best Innovative Content Distribution Strategy" category. Our work with Trojan Brand Condoms was also named a finalist in the category of "Best Innovative Content Distribution Strategy." Congratulations to our Bacardi and Trojan teams on this tremendous recognition of their efforts! https://lnkd.in/eGPaVGEv #ContentMarketingAwards #Razorfish #TeamWin #InnovationInAction

Think Gen Alpha is too young to influence household decisions? Think again. From grocery shopping to car buying—and even skincare advice—this next generation is shaping family choices in ways that matter. 🛒 77% help pick out food at the grocery store. 🚗 61% influence which car their family buys. 🧴 73% want to teach their parents skincare routines. These aren’t future consumers—they’re present-day stakeholders. Get the full picture in our latest Gen Alpha research report: https://lnkd.in/eseezHgA #GenAlpha #ConsumerBehavior #FutureOfMarketing #RazorfishInsights #ResearchReport

To establish a connection with Gen Alpha, brands need honest messaging, age-appropriate products, and clear boundaries. One additional consideration? Partnering thoughtfully with content creators. As our CEO Dani Mariano said, “All brands should be paying close attention to how their use of creator marketing can shape the way they ethically reach this generation.” For more insights around how Gen Alpha is shaping the world around them, check out GWI’s report here: https://lnkd.in/eji2yUqF