Think with Google’s Post

Wolt, the Finnish food delivery platform, tested a simple idea: ads work better when people watch together. Across 16 markets, Anna-Maria Moira and her team explored whether co-viewing — the shared experience of streaming content together on Connected TV (CTV) — could drive stronger brand results. Turns out, it does. 📺 In Sweden, YouTube ads on CTV generated 32% more reach 👀 View rates on CTV were 2.5 times higher than on mobile 🧠 Brand recall was strongest when people watched the ad together Read more - https://lnkd.in/eZ_tCUkG Thanks to Fedor Babkin and Sukhmani Kaur for their contributions.