Think with Google’s Post

Imagine generating campaign-ready video in hours. Or a moving billboard that adapts in real time to its environment. How about a focus group that never sleeps? Sound impossible? Not anymore with AI ✨ Hear directly from the agency leaders who are part of Google’s Impossible Ads Initiative, using AI to make the previously impossible possible.  🕶️ Cameron McCourt, client partner director at DEPT®, saw 10.3M viewers and a 3.8% ad recall lift for @Pit Viper by using Gemini for rapid creative development. 🚚 Avinash Baliga, executive creative director at Tombras, helped @PODS create “The World’s Smartest Billboard” with 6,000 dynamic taglines, driving a 60% surge in website sessions. 💤 Roni Sebastian, executive creator director at Monks, leveraged AI-powered personas and ImageFX for a wellness retail brand, slashing campaign costs by 97% and boosting CTR by 80%. ⚡️ Joe Yakuel, CEO at WITHIN, used Gemini and Imagen to cut the timeline for executing visual assets by 90% and production costs by 70% for @Touchland’s new fragrance launch. Read the full story from Bloomberg: https://goo.gle/40lLrvz

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