From unveiling next-gen AI-powered tools to learning how India’s top marketers are rethinking the rules: this year’s #GML2025 was all about action, innovation, and impact. 💡 We reimagined the consumer journey: from search to stream to scroll to shop. 🎨 We saw how AI is transforming creativity at speed. 📊 We explored new ways to measure what truly matters. 🤝 And we heard from industry leaders, brand builders, and visionaries on what’s next. Thank you to everyone who joined us to #RethinkMarketing. Here’s a look back at the energy, ideas, and inspiration that made it one for the books. ⬇️
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This is day 11 of #RethinkMarketing and watch what happens when Farah Khan meet Veo 3 at #GML2025. With Veo 3, our most advanced video generation model, creators and brands can now go from idea to high-quality video in minutes.
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This is day 10 of #RethinkMarketing and at #GML2025, we asked marketers and this was their biggest takeaway across industries Watch to know how they are planning to experiment, scale, and rethink their craft in an AI-powered world. Tarun Joshi I Brijesh Munyal I Ravi Santhanam I Shekar Khosla I K.Ganapathy Subramaniam I Vikas Chawla
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Google for Business India reposted this
Building Cashify || Marketing & Growth || Business Leader Fueling Organizational Growth || Growth Marketeer || Offline Marketing|| Media Planning|| Ex CARS24|| Ex Tata Motors Ltd.
Finding profitable growth in performance marketing is about reaching the right users with relevant messages at the right time. At Cashify, our mission is to make buying and selling refurbished electronics seamless and trustworthy. But as we looked to expand across key regions in India, scaling search efforts while keeping acquisition costs in check remained a core challenge. That’s when we partnered with Google to test AI Max on Search, their new product designed to drive smarter targeting and better performance. As one of the early adopters, we were excited to see how it could enhance our efficiency at scale. We used search term matching and URL expansion to connect with high-intent users. Text customization helped improve ad relevance across geographies, and we were able to expand our reach while continuing to engage quality users. Here’s what it resulted in: 15% increase in conversions 12% reduction in customer acquisition cost 23% drop in CPC With AI Max, we’re seeing measurable impact, early on. And we’re only getting started. Find out how your brand can leverage this new product AI MAX for search, https://lnkd.in/gv36cyvk Thanks to the team - Janhavi Hiranandani Raveesh Dev Sujata Roy Rajat Dhakrey Rohit Shukla Osaid Razi
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What’s one product or innovation that’s a must-have in your festive campaign starter pack? For Day 9 of #RethinkMarketing in Mumbai where we asked marketing experts for a product recommendation they want to incorporate in their festive campaigns Husain Ronaq I Prajakta Rathe I Shubham Dupade I Driv Vohra
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For young marketers wondering where to begin in the age of AI-this is your moment. Its Day 8 of #RethinkMarketing, Seth Godin 🌔 reminds us that AI isn’t just a tool for productivity. It’s an accelerator for learning, creativity, and career growth. Start exploring. Start building. Start asking the hard questions. Because the people who use AI today will be the ones leading tomorrow. 🎥 Watch the full clip to hear his advice, straight from the #GML2025 stage.
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Google for Business India reposted this
I attended the GML 2025 last week and sharing a few takeaways Searches are becoming longer, exploratory queries . What this means is that Brands need to imagine their SEO strategy, even more in the multimodal world . Helpful, reliable, and people, first content should be the heart of the strategy Besides, AI is not just helping Google understand what someone is searching for, but also the intent behind it. The shift toward AI-enhanced search from Google is not just academic product one; it’s deeply commercial. One of the biggest reveals from GML was the introduction of Ads in AIO Google also rolled out a slew of AI innovations and products across creative, performance, and brand discovery tools. They are aldo doubling down on “agentic” capabilities, think AI-powered assistants that help advertisers set up high-performance campaigns within Google Ads and Analytics. This echoes Google’s broader ambition to make AI a co-pilot in marketing strategy What stood out for me was the use Veo on to generate new videos from a text prompt , simplify and cutting down the time from a brief to the inside strategy and finally execution AI is becoming the beating heart of innovation. How are you using AI for your business innovation #ai #seo #digitalmarketing #gml2025
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It’s Day 7 of Rethink Marketing💡 and if one thing’s clear, the future is intent-driven, creatively scalable and AI powered. So we asked marketers, creators and CXOs a simple question. Watch what happens when we pass the mic around at #GML2025 Tarun Joshi | Vikas Chawla | Shalu Jhunjhunwala | Rohan Mehta | Somesh Surana
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Google for Business India reposted this
'𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐢𝐯𝐞' is Google's flagship event & marketers look forward to it. Why? - From latest advertising trends to insights on behavioural shifts - From live demos of newest tools to getting sneak peek into future of advertising - From proven strategies to curated customized sessions. - Last but not the least, a platform to interact with India's top marketers, business leaders & Google experts. It all happens at Google Marketing Live! This year's Mumbai Edition lived upto the expectations. Consumer trends reveal and new product updates revolved around these four categories: 🔎 Searching | 🎥Streaming | 📱Scrolling | 💰Shopping 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 𝐨𝐟 𝐬𝐨𝐦𝐞 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬: ↳ Search Ads in AI Overview & AI Mode of Google Search soon ↳ Retail partners data (Ecom & QCom) will be available to leverage ↳ Ads on Google Maps ↳ Enhanced optimization & measurement for iOS campaigns ↳ PMax - Retention based campaigns ↳ CTV ads with 'Shoppable' features ↳ Branded Search with Attribution for top funnel campaigns. ↳ LIBAI Lingo Ideation - Ads generated by AI ↳ API support for open source Meridian Marketing Mix Modeling ↳ Showcase of Veo3 & Gemini capabilities for creative generation 𝐈𝐟 𝐈 𝐡𝐚𝐝 𝐭𝐨 𝐬𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞: 𝐄𝐫𝐚 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐡𝐞𝐫𝐞. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐢𝐭! Google for Business India #digital #AI #marketing #GML2025
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Google for Business India reposted this
Head of Digital at MITSDE | PPC & Growth Strategy | $21M+ Cumulative Spends | $3M+ Annual Budget | 4× ROAS | Google APAC Case Study | Scaled Revenue 3× | MICA Alum
Just wrapped up an incredibly insightful day at the #GoogleMarketingLive 2025 in Mumbai! 🚀 It was great to see how Google's cutting-edge AI and Machine Learning are set to redefine the future of Search and YouTube. Sharing this experience with Abhishek Kalyana and Swati Karande, we collectively gained immense value from the clear, data-backed emphasis on the predictably unpredictable nature of today's consumer journey (insightfully presented by Satya Raghavan). For us marketers, this isn't a new concept, but seeing it presented with such precision (highlighting how consumers seamlessly transition between searching, streaming, scrolling, and shopping) underscores the depth of data showcasing this non-linear behaviour. This reality is now powerfully integrated into leading strategic approaches, and we dove deep into leveraging advanced Google AI capabilities to unlock unprecedented business growth and efficiency within this dynamic landscape. Key takeaways included the introduction of the "Power Pack" of AI-powered campaign solutions (PMax, AI Max for Search, Demand Gen). Particularly impactful were the groundbreaking advancements in Lead Generation strategies, with the dedicated breakout session by Sajeet Nair and Anant Swami providing exceptionally valuable and actionable insights. It was also fantastic to hear insights from the influencer panel featuring Anusha Dandekar and Shanaya Makani. It was great to reconnect with Arham Shah and Dr. Ashutosh Deshpande, and to network with many Industry leaders and Google experts. Huge thanks to the Google Marketing Live team for a phenomenal event! I'm excited and looking forward to implement these cutting-edge strategies and spearhead digital marketing innovation. A special thank you to our Director Sir, Dr. Suhrud Neurgaonkar, for his vision and leadership. And a big thank you to Surbhi Garg, and Anmol Shankhwar, for their invaluable support. MIT School of Distance Education x Google for Business India #GML2025 #DigitalMarketing #GoogleAI #MarketingInnovation #ConsumerBehaviour #NonLinearJourney #LeadGeneration #DigitalStrategy #DataDrivenMarketing #PerformanceMarketing
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