Media/Entertainment
Saiyaara's box office success: How minimal promotion revolutionized Bollywood marketing strategies
Saiyaara's unexpected box-office success, earning ₹274 crore in 14 days with minimal promotion, has revitalized Bollywood amidst recent failures. Its marketing strategy targeted tier II-III cities, leveraging audience reaction videos and creating intrigue around the lead pair. Experts attribute the film's success to a romantic musical drought, relatable themes for young adults, and clever use of social media trends.
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Falling ad spends, fewer subscribers spell trouble for TV
Big-budget clash with south films to test Bollywood mettle
Aamir Khan's film goes pay-per-view on YouTube, gives OTT giants a miss
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Entertainment
Saiyaara's box office success: How minimal promotion revolutionized Bollywood marketing strategies- Ajit Varghese to replace Vikram Sakhuja as Madison's Group CEO – Media & OOH
- Social gaming platform STAN raises $8.5 million
- JioStar CEO-Digital Kiran Mani to chair IAMAI’s Digital Entertainment Committee
- Govt has blocked 43 OTT platforms for violating content norms: Ashwini Vaishnaw
Media
Mahesh Shetty elevated to Head of Entertainment Revenue at JioStar- Entertainment Network India Ltd Q1 revenue up 3% as digital, events drive growth
- Over 1.6 lakh self-declaration certificates filed for food and health ads: I&B
- Falling ad spends, fewer subscribers spell trouble for TV
- Aamir Khan's film goes pay-per-view on YouTube, gives OTT giants a miss
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