The cricketing extravaganza, the Indian Premier League (IPL), is the golden goose for broadcasters and advertisers. Reliance-backed Viacom18 has won the lion's share of IPL by winning Package B and C for a total of INR23,758 crore. Earlier, it had bagged the exclusive broadcast rights for the FIFA World Cup 2022 in India, reportedly for USD54 million. Now, Viacom18 is trying to build JioCinema as a platform for sports properties. It started off
Business News›Prime›Consumer›Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business?
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Reliance JioCinema is streaming IPL 2023 for free. Will this now disrupt the OTT business?
Gujarat Titans, winner of the previous season, with the trophy; image credit: PTI/File Photo
Synopsis
Just like the FIFA World Cup 2022, Viacom18 is offering free streaming of IPL 2023 on JioCinema. IPL has been a trump card for OTT platforms to increase their subscribers and revenues. It helped Disney+Hotstar to reach the top slot. Should Viacom18 only focus on advertising revenue, especially when it has invested INR23,758 crore?
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