Here’s how to measure traffic originating from AI chatbots within a dedicated channel group → https://goo.gle/4lWt2hL
Google Analytics
Technology, Information and Internet
Mountain View, California 551,452 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Unlock instant, AI-powered insights, built right into Google Analytics. Explore automated and custom insights on your Insights dashboard for quick, intelligent analysis of performance, demographics, traffic, and more. Discover more ways to tap into intelligent insights with Google Analytics: https://goo.gle/4l1jFMt
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Google Analytics reposted this
Small business owners, it's time to shine a light on your digital performance. We're showing you how to effectively explore Google Analytics reports, helping you pinpoint crucial insights about your website's traffic, user engagement, and content performance ✅ Learn how to navigate reports and drive your digital strategy: https://goo.gle/3IQBIb2
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New tools help you elevate your lead generation strategy 🚀 Two new Lead Gen reports & 8 suggested audiences are rolling out to Google Analytics accounts. Here's what these powerful new capabilities can do for you: 📊 Gain deep insights into your leads, with reports for Lead Acquisition (first engagement) and Lead Disqualification & Loss (reasons for non-conversion) ✅ Leverage 8 new audience templates for higher performance, including Qualified Leads, Converted Leads (for exclusion), and New Leads for nurturing 📈 Assess initiative success and significantly boost your conversion rates Understand key business insights necessary to assess the success of your lead generation initiatives: https://goo.gle/3U5mqBC
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Data-driven attribution goes beyond the last click to give you a more realistic picture of how your users convert. See how Google Analytics learns how different touchpoints impact your key outcomes: https://goo.gle/44TbvkH
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Drive incremental revenue with Google Analytics predictive audiences. 📈 Barcelo Hotel Group, working with agency partner JAKALA, leveraged GA's predictive audiences to achieve a 9.4% incremental revenue boost for their direct channel. Learn how to integrate this tool into your next Display and Video 360 campaign: https://goo.gle/3GY8Tsy
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Want to monitor events from your website or mobile app as GA collects them? Set your sights on DebugView. First, you have to enable debug mode so you can: ✅ Instantly pinpoint and fix tracking issues ✅ Confirm custom event setups ✅ Double-check data is appearing in reports the way you expect Check it out: https://goo.gle/44L7jSI
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GA’s latest updates hot off the press ���️ Discover key updates including upcoming Reddit Ads data import, enhanced line graph visuals, expanded cost data import (beta), auto-configured key events for lead gen, and more. Learn more about all the updates: https://goo.gle/4kU9fhO
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Take 5 to learn about the benefits of BigQuery integration: https://goo.gle/4kQkbNv Why? Google Cloud's BigQuery lets you analyze massive datasets, giving you access to SQL-based analysis of raw, unsampled data. And it integrates seamlessly with GA. 🤝
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It's Q3 check-in time 📊 As we hit mid-year, it’s the perfect moment to dive into your GA data and refine your strategy. Here are three ways to get the most out of your analytics for the quarter ahead: 1️⃣ UNLOCK DEEPER INSIGHTS: Standard reports are great, but the real power of GA lies in its advanced analysis. Learn how to go beyond the basics to uncover unique user behaviors and trends. 🔗 Learn more: https://goo.gle/44EnySQ 2️⃣ OPTIMIZE YOUR WEBSITE: Your "Pages and screens report" isn't just about traffic—it's a goldmine for understanding content performance. Use it to identify what's working, what's not, and where to focus your optimization efforts for Q3. 🔗 Learn more: https://goo.gle/4kJV52z 3️⃣ FORECAST WITH CONFIDENCE: Look ahead with GA's "Predictive metrics." Leverage machine learning to anticipate future user actions, allowing you to proactively adjust your strategy and set smarter goals for the remainder of the year. 🔗 Learn more: https://goo.gle/3UimAW8