Google Analytics’ Post

Data-driven attribution goes beyond the last click to give you a more realistic picture of how your users convert. See how Google Analytics learns how different touchpoints impact your key outcomes: https://goo.gle/44TbvkH

  • A diagram explaining data-driven attribution shows Scenario 1, in which three different ad exposures lead to 2% conversion probability. In Scenario 2, the same three ad exposures plus a fourth ad exposure lead to 3% conversion probability, which leads the model to learn that the fourth touchpoint carries a 50% conversion probability. Google Analytics repeats this process and dynamically learns the most accurate attribution weights for your business.
Nisha Thakur

SEO Strategist | Local & eCommerce SEO | Project Management | CRO Expert | Organic Growth & Social Media | Client-Centric Digital Specialist

3d

Thoughtful post, thanks

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