Are you getting the strongest return on your ad spend? 📊 According to Dreamdata, LinkedIn Ads deliver an unmatched 113% ROAS. It’s time to align your efforts with a platform built for business growth. Maximize the value of your marketing today: https://lnkd.in/dqaBiPK4
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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With over 1.2 billion professionals, including 98% of Fortune 500 CEOs using LinkedIn as their primary or only social platform, it’s no surprise that LinkedIn is ranked the #1 platform for influencing B2B decision-makers. LinkedIn isn’t just about scale; our professional environment ensures your content connects with an audience that’s ready to engage, explore solutions, and make impactful decisions. Read the full blog post to learn why LinkedIn should be a strategic priority for B2B marketers: https://lnkd.in/dqaBiPK4
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What’s your biggest challenge as a B2B marketer? Long sales cycles? Proving ROI? Engaging younger buyers with emerging formats? Our ads platform is built to help you overcome these challenges. Learn how: https://lnkd.in/dqaBiPK4
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Cultivating influence is a powerful tool for building credibility with prospects and customers 🤝 In an era of content overload and AI-generated information, brands need more than visibility. They need to build trust and brand confidence to become the “best answer” for customers, says TopRank Marketing's Lee Odden. Hear more from Lee 👇 https://lnkd.in/ejEzS7GT
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Trust is the new KPI, and the best way to build it? Video 📹 In fact, marketers who use video are 2.2x more likely to say their brand is well trusted. Learn more in the 2025 LinkedIn B2B Marketing Benchmark Report 👇 https://lnkd.in/eijiYY-z
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82% of B2B buyers say creator content directly influences their buying decisions. Find out how B2B marketers can lean on influencers’ expertise, authenticity, and built-in audience trust to drive engagement and influence. 👇 https://lnkd.in/e6EriA7X
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The 2025 B2B Thought Leadership Impact Report from LinkedIn and Edelman reveals how to influence hidden buyers — the behind-the-scenes stakeholders shaping today's B2B purchasing decisions. Based on a survey of 2,000 global professionals: 👀 71% will have little or no direct interaction with sales, so marketers need to take the lead 🧠 91% want content that surfaces needs they hadn’t considered ✍️ Format & tone matter: 57% prefer skimmable takeaways 65% want a human, less formal tone 60% say style impacts trust and shareability 📖 Read the full report here: https://lnkd.in/edMhVZuj
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🚀 What makes a story unforgettable—and how can B2B brands tell theirs in a way that truly connects? Hear from Elfried Samba (CEO & Co-founder, Butterfly Effect) and Keith Browning (Global Brand Director, LinkedIn) as they dive into the future of professional storytelling. ✨ Expect insights on: ✅ Building trust through authenticity ✅ Human-to-human marketing ✅ Blending real-life and digital experiences 📅 Don’t miss this LinkedIn Live that’s reshaping how B2B brands engage. #B2BMarketing #LinkedIn #BuildyourB2Bbrand
The Future of Professional Storytelling
www.linkedin.com
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Creativity in advertising can be challenging to balance in an authentic way. Henrique Del Lama, Executive Creative Director, AlmapBBDO shares why he thinks human-focused storytelling is where modern creativity is headed. Watch the full #CannesLions discussion here: https://lnkd.in/eQPtM8Fh
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🎥 Video is the new language of B2B. If you're looking to build trust and confidence with buying groups, start with storytelling on camera. 💡 According to David Walsh, Director of Customer Insights at LinkedIn: - B2B video performs best when it centers on people—whether it's expert-led, emotionally resonant, or culturally sharp. - 5 creative themes drive success on LinkedIn, from cultural coding to expert storytelling. - And the most powerful lever? Authentic, human storytelling. It builds credibility, sparks connection, and drives performance. Let’s make B2B more human—one story at a time. #B2BMarketing #LinkedIn #BuildyourB2Bbrand
The Art & Science of Video: Data-driven secrets to video that performs
www.linkedin.com