Shopify

How do you market a fragrance no one has smelled yet? Rare Beauty's approach: launch an OOH campaign that delivers samples to fans, no in-store visit needed. To bring this to life, Rare Beauty needed a tool that simplifies product sampling. That’s where Shop came in, powering geo-targeted billboards and enabling passersby to request an exclusive sample on the app by simply scanning a QR code. Read more about how Rare Beauty and Shop turned a billboard into a sensory experience on the streets of New York.

Beyoncé's Houston stop on the Cowboy Carter tour generated $50 million in local spending. This surge extends far beyond her hometown; it’s impacting entrepreneurs and independent fashion brands on a global scale. Here’s what the data shows: → Interest in "cowboy core" fashion is rising, with cowboy hat sales on Shopify up by 141% compared to last year. → Traditionally a niche market, western fashion is attracting new audiences: Gen Z and millennial women of color. Chicago-based western wear brand Maya James experienced a 3,100% increase in orders following the tour announcement. → Brands that responded quickly to this trend reaped the benefits. Houston-based Rock’em launched a "concert ready" collection, resulting in a 14% sales increase for those products. Tecovas, known for premium cowboy boots, saw the opportunity to expand beyond their traditional markets and is opening a flagship store in New York's SoHo. The Cowboy Carter tour may be over, but western wear is still riding high. Read more about how entrepreneurs are winning this moment: https://lnkd.in/ezh4s5vB

The latest version of the Shopify Theme Store makes it easier to find your perfect theme—and launch faster too. What’s new: → An expanded library of 800+ themes with industry-specific layouts, content, and features → Smarter filters to match merchants with themes tailored to their industry and catalog size → Themes are pre-configured with the same layout and features as the demo store for easier setup See for yourself: themes.shopify.com

Developers, building a storefront AI agent just got easier. You can now connect our Storefront MCP server directly to the OpenAI Responses API—no auth required. Agents can search products, add items to cart, and create a checkout link in one request.

U.S. shopping habits are shifting with the season. We analyzed month-over-month sales from thousands of Shopify merchants to identify June’s trending products. At the top of the list are paddleball sets and sunflowers. Here’s what caught our attention: → Outdoor activities are gaining popularity, highlighted by a 904% increase in paddleball sets. Demand also surged for roller skates (+640%), bocce ball sets (+377%), and kick scooters (+235%). → As summer heats up, consumers are purchasing beach and pool products. Beach bag sales are up 251%, followed by bikinis (+222%), pool noodles (+167%), and one-piece swimsuits (+120%). → Golfers are investing in accessories, including golf bag covers & cases (+94%), golf gloves (+41%), and golf clubs (+33%). → With the Fourth of July approaching, consumers are stocking up on festive foods and decorations, including pie & pastry fillings (+284%), vegetable dips (+200%), picnic blankets (+198%) and grill toppers (109%). Entrepreneurs, what summer trends are emerging in your stores?

There’s never been a global awards program for entrepreneurs—so we built one. Shopify Milestones celebrates businesses each time they achieve 10x growth—from 10,000 to 100,000 to 1 million lifetime orders. We created Milestone awards to recognize courageous entrepreneurs at every stage of their journey, and give them a moment to reflect on the impact their businesses have made. → Since launching 2 years ago, we’ve shipped more than 28,000 awards to business owners in over 65 countries. That’s the equivalent of 1.64 billion cumulative orders. → We make milestones in nine languages, including English, Japanese, Taiwanese, Mandarin, Cantonese, Hebrew, Arabic, Korean, and Tamil. Each month, awards are earned by entrepreneurs all over the world—from Argentina to Lithuania—recognizing their growth in every corner of the world. → The 100K and 1M Milestones weigh 2.5 lbs each, and the 1M award is plated with 1 micron of real 24 karat gold. They blend high value with smart design—hefty yet light enough to ship to entrepreneurs all over the world → Awards are handcrafted in Chicago by Cristaux International, a partner we chose intentionally for their dedication to crafting quality products with care and obsessing over every detail—like the top Shopify merchants we recognize. → We share reactions from Milestone winners, both on social and internally, showcasing their authentic reactions to their achievements. These videos help us connect with and celebrate the incredible success of these entrepreneurs. Shopify Milestones represent more than just orders; each one tells a story of innovation and resilience, highlighting the determination of the entrepreneurs behind them. https://lnkd.in/gRc9KHUv

As algorithms curate our experiences and screens connect us, brick-and-mortar retail is still an irreplaceable force. The thrill of hands-on discovery can’t be digitized—just look at the data. → In 2024, merchants with physical retail stores generated an average of 81% of their total sales in person, up 7% from 2023. → Retail-curious entrepreneurs sold their products through craft fairs, holiday markets, and farmers’ markets (22%), while 17% opted for pop-up shops to bridge the digital-physical divide. → Merchants using Shopify POS drove a 23% year-over-year jump in offline sales in Q1 2025, leveraging physical spaces to amplify—not replace—digital communities. Online-first brands like Dossier Perfumes and Eastside Golf are betting big on their first stores, opening this summer. Physical retail isn’t just alive—it represents the future of community, discovery, and profit: https://lnkd.in/g7k8N5EX

Sidekick is keeping merchants on the cutting edge of AI—and our release cycle is only getting faster. The latest version of our AI assistant can screen share, understand voice commands, generate images, and speak 20 languages. Sidekick doesn’t just answer questions; it can actually perform tasks on your behalf, from creating discount codes to setting up a domain. 🔗 https://lnkd.in/dam_JG7V

Shopify Payments now supports USDC stablecoin payments. We’re partnering with Coinbase and Stripe to enable merchants to accept USDC on Base, right at checkout. Customers can pay using hundreds of supported crypto wallets, while merchants receive payouts in their local currency or directly to their crypto wallets. There are no foreign exchange fees or additional apps or gateways required—just fast, secure payments from USDC holders around the world.

Introducing the 2025 Build Award winners. The Build Awards, presented annually at Editions.dev, celebrate the most innovative and creative products built on Shopify by our developer ecosystem. For apps, we’re recognizing Judge.me, Locksmith, Atlas Pickup Points, and Checkout Links for their standout UI design and adoption of our platform. For storefronts, we’re recognizing ET Studio, By Association Only - Shopify Platinum Partner, and Maestrooo for their beautiful designs, customer experiences, and use of our latest front-end tech. For community, we’re recognizing Taylor Page and Jordan F. Taylor is the founder of the Shopify Developer Alliance and co-host of the Liquid Weekly podcast. Jordan is one of the most engaged participants in the dev Community Forum, offering technical guidance as devs migrate to GraphQL. More on the winners:  https://lnkd.in/dsf5Y2VW