Tecovas

Two Texas-born brands. One iconic collaboration. We’ve teamed up with Chili's to turn their legendary booths into limited-edition Booth Boots, handcrafted with the quality you expect from Tecovas and wrapped in genuine Chili’s booth material. The limited-edition Chili’s x Tecovas collab launches at 10 a.m. CT on July 29. Learn more about the partnership at https://lnkd.in/eWWMDs-9

We are proud to join our friends in the Band Together Texas benefit concert to raise funds to help those impacted by the recent floods that have devastated central Texas. To learn more and sign up for ticket information and sales, visit: https://lnkd.in/e5AGqrHD #BandTogetherTexas

We’re heartbroken by the flooding in the Texas Hill Country. The devastation is unimaginable. These communities neighbor our hometown of Austin and hold a special place in our hearts. Our team just recently had the opportunity to film a creative campaign there and felt the warmth and spirit of the people firsthand.   Our thoughts and prayers are with the families affected and the many first responders and volunteers working to help. We have chosen to make a donation to Kerr County Flood Relief Fund as they have been collecting funds to assist local nonprofits involved in disaster response and recovery efforts. https://lnkd.in/ghbb3xBM

Our founder Paul Hedrick sat down with Guy Raz of How I Built This with Guy Raz to look back on nearly 10 years of building Tecovas, and the journey from his vision for a better cowboy boot to becoming the fastest-growing Western wear brand in the world. Listen to the episode here:  https://lnkd.in/gWmB775j #HowIBuiltThis #Tecovas

We are very excited to share that Bill McComb has joined the board of directors here at Tecovas. Bill brings more than 25 years of leadership experience building and scaling global consumer brands and will support Tecovas as we accelerate our national expansion and omnichannel growth strategy. He has incredible leadership and breadth of experience in retail, product, and consumer strategy, and we cannot wait to learn from him. Welcome to the team, Bill! Read more here: https://lnkd.in/gBhX7dDv

Debuting “True West,” our newest brand commercial, conceptualized, directed, and produced by our in-house creative team. The film represents a version of The West that feels deeply authentic to Tecovas. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. And what better way to explore the ways of The West than through the eyes and imagination of a kid gazing out the window of a train? Each scene was brought to life not by actors, but by artists, musicians, and cowboys who live the spirit of the West every day, and features voiceover from legendary musician and artist, Terry Allen. We might not need more people in the West, but would it hurt to have a little more West in the people? #Tecovas #TrueWest #ForeverWest https://lnkd.in/eJdRabJU

In honor of Earth Day, Tecovas is proud to spotlight the growing environmental impact of Tecovas Trading Post, the brand’s community marketplace for buying and selling gently worn boots, apparel, and accessories. Since its launch, Tecovas Trading Post has kept more than 2,000 pairs of boots in rotation. Designed with quality and longevity in mind, Tecovas products are made to stand the test of time, and the Trading Post is helping ensure they do just that. Tecovas remains committed to sustainable practices that contribute to less waste in Western — one pair at a time. https://lnkd.in/gGSxWr_5 #EarthDay #Tecovas #TecovasTradingPost

2025 marks the year we blaze new trails as we expand our growing Tecovas retail fleet. We're stepping into several new markets, including a flagship location in the heart of SoHo, New York. You can learn more about our SoHo location opening this fall in the Business of Fashion article, “Tecovas Brings Its Cowboy Chic to New York.” With this expansion, we’re searching for Retail Managers and Associates with true grit who understand that customer service isn’t just talk but action. You’ll have the chance to pioneer our brand in fresh markets where the opportunities stretch as wide as the horizon. Our flagship SoHo location demands someone exceptional - a tenured people manager who can handle both the spotlight and the daily work that builds lasting team success. If you’re ready to saddle up for a challenge that rewards bold leadership and good times, visit tecovas.com/careers. Join us as we bring the true Spirit of the West to new territories! 🤠

Congrats to our very own Kim Heidt on being named as one of Modern Retail’s 2024 Vanguard recipients! Thanks for all that you do for Team Tecovas, Kim! 🤠

After a year of new store openings and an expansion into wholesale, Tecovas isn’t done just yet. According to president and chief executive officer David Lafitte, who joined Tecovas from Deckers Brands in 2022, the nearly 10-year-old Western label is introducing a brand-new footwear category – work boots. Lafitte is excited for this new launch because he knows this is something his customers have been wanting for some time now.