🚀 Ready to supercharge your Amazon Ads campaigns? Let's talk about AMC bid boosting! Imagine having a magic wand that takes your targeting from good to great. That's exactly what AMC bid boosting does! Here's how: 🎯 Goes beyond basic catalog segments to reach your most valuable audiences 💡 Works seamlessly with your existing keyword targeting strategies 🔍 Allows you to prioritize high-value audiences across Sponsored Products, Sponsored Brands, and Amazon DSP For example: ✨ Sponsored Products: Bid $1 for "blend" but boost it by 80% for past customers searching "blender" ✨ Amazon DSP: Target Home & Kitchen shoppers who've clicked your ads but haven't purchased yet Ready to take your Amazon Ads precision to the next level? AMC bid boosting is your ticket to more efficient, effective campaigns.
Amazon Ads Partners
Advertising Services
Ready to grow your business? Join the Partner Network and showcase your capabilities to advertisers.
About us
Amazon Ads partners are companies available to support the needs advertisers may have for a variety of business tasks and strategies. They have a range of expertise across Amazon Ads products and services, and they can act as a resource to help advertisers business achieve their goals in the Amazon store or beyond. All Amazon Ads partners are vetted and are members of the Amazon Ads Partner Network. Ready to grow your business? Join the Amazon Ads Partner Network to build your Amazon Ads expertise, access resources, and get discovered by advertisers. The Partner Network is a self-service hub for agencies and tool providers to manage their business relationships with Amazon Ads. You can register with the Partner Network to access marketing and learning resources and showcase your capabilities to advertisers on the enhanced Amazon Ads partner directory.
- Website
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https://advertising.amazon.com/partners/network
External link for Amazon Ads Partners
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle
Updates
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“This year, you’re starting to see more streamlining, more material partnerships start to transpire because retail media networks understand that having the data alone is not the full story,” said Deanna (Cullen) Mulkeen, head of media investment at Wpromote. As we reach mid-2025, the industry is evolving beyond traditional advertising. Today's focus? Full-funnel strategies that deliver measurable results and long-term value. Learn how retail media networks are reshaping advertising and why marketers are demanding more than just impressions. Read the article: https://ads.amazon/4o06rCq
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Partners, can you explain your job to a 5-year-old? 😮 In this episode of Partner Perspectives, we sit down with Dongkai KK Chen, Chief Growth Officer at Oceanwing. Not only does KK reveal insights about common industry pitfalls, but he also shares a powerful career quote that will make you stop and think! 💡 Please note that this video is in Chinese with English subtitles. Partners, would you like to receive more localized content?
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🌺 Discover how Amazon Ads partner Adbrew helped Indian beauty brand RENÉE Cosmetics achieve: 🟠 25% boost in brand recognition 🟠 59% increase in new-to-brand sales 🟠 21% growth in total sales By leveraging Amazon DSP and Amazon Marketing Cloud, Adbrew developed a comprehensive strategy that reached beauty shoppers at every stage of their journey. 📊
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💡 Help educate your clients on Events Manager, Brand+ and Performance+ for Amazon DSP. We’ve rounded up key messages and resources to help you drive more effective client conversations. 📈 With this sales enablement playbook, you can help your clients understand how these Amazon AI-powered solutions can help improve their advertising outcomes. Download the playbook now 👇
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🔊 Big news for Amazon Ads partners! Our latest "In the Know" episode with Claire Hall and Bing Cui reveals how we're revolutionizing campaign management API: ✨ One integration for multiple ad products ✨ Dramatically simplified operations ✨ Future-ready architecture What used to take 8 weeks can now take as little as 4 - giving you more time to focus on what matters most: your customers. Curious? Watch the full episode to learn more! 👇
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Discover how Envision Horizons helped Kopari Beauty grow sales by 206% in the competitive sunscreen market! 🌞 🟠 256% increase in ad clicks 🟠 206% month-over-month improvement in attributed sales 🟠 73.5% year-over-year revenue growth Learn how strategic A/B testing, optimized creative assets, and a multi-format advertising approach across Amazon Ads solutions could help your brand shine! ✨
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Learn how Tambo helped Clairol achieve outstanding results in their U.K. campaign! 🌟 🟠 Generated 34M impressions 🟠 Drove a 60% increase in branded searches 🟠 Exceeded sales goals by 34% The power of combining Prime Video ads with strategic remarketing through Amazon DSP created momentum for Clairol's Colour Studio launch
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🎯 Want to master the art of full-funnel advertising on Amazon? Here's how AMC helps you guide shoppers through their journey! Three powerful strategies to activate your audiences: 1️⃣ Simultaneous Activation Target high-value audiences across multiple ad types at once. For example: - Boost bids in Sponsored Products and Sponsored Brands while simultaneously targeting lookalike audiences through Sponsored Display - Perfect for reaching $500+ spenders across your brand! 2️⃣ Sequential Targeting Create a domino effect by targeting different audiences in sequence: - Start by boosting bids for shoppers who visited your product pages - Follow up with enthusiasts - Re-engage cart abandoners through Sponsored Display 3️⃣ Strategic Re-targeting Connect the dots between ad interactions: - Boost bids in Sponsored Products for shoppers who engaged with your Sponsored Display ads - Keep your brand top-of-mind throughout the purchase journey The key? Right audience, right campaign, right time! 🎯
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🎉 Introducing Amazon ad tech activation partners! 🖥️ Formerly known as Amazon DSP resellers, Amazon ad tech activation partners are trusted third party partners who have Amazon DSP expertise. They can help you get onboarded to Amazon DSP, provide ongoing training and best practices, along with expert guidance to help you manage, optimize and report on Amazon DSP campaign performance. Learn more 👇