Instagram Platform

Instagram Platform Webhook Notification Examples

Updated: Nov 24, 2025
This guide contains example JSON payloads for Instagram webhook notifications sent from Meta when a webhook field has been triggered. Syntax returned in notifications vary slightly depending on log in type implemented in your app and triggering event.

Business Login for Instagram

The following notification examples are for apps that have implemented Business Login for Instagram.
Common parameters of notifications
object string
Platform on which the webhook event was triggered. In this instance, instagram.
entry.id string
The Instagram professional account ID of your app user
entry.time int
The time Meta sent the notification
entry array of objects
An array containing the contents of the notification
entry array of objects
An array containing the contents of the notification
[
  {
    "object":"instagram",
    "entry":[
      {
        "id":"<YOUR_APP_USERS_INSTAGRAM_ACCOUNT_ID>",
        "time":<TIME_META_SENT_THIS_NOTIFICATION>,
        <NOTIFICATION_PAYLOAD>
      }
    ]
  }
]

Comments payload

The comment event notification payloads include the following:
  • field set to comments or live_comments
  • value set to an array that contains:
    • The comment ID
    • The Instagram-scoped user ID of the Instagram user who commented on your app user’s media
    • The username of the Instagram user who commented on your app user’s media
    • Any text that was included in the comment
    • The media’s ID
    • Where the media was located, in an ad, feed, story, or reel
[
  {
    "object": "instagram",
    "entry": [
      {
        "id": "<YOUR_APP_USERS_INSTAGRAM_ACCOUNT_ID>",
        "time": <TIME_META_SENT_THIS_NOTIFICATION>

    // Comment or live comment payload
        "field": "comments",
        "value": {
          "id": "<COMMENT_ID>",
          "from": {
            "id": "<INSTAGRAM_SCOPED_USER_ID>",
            "username": "<USERNAME>"
          },
          "text": "<COMMENT_TEXT>",
          "media": {
            "id": "<MEDIA_ID>",
            "media_product_type": "<MEDIA_PRODUCT_TYPE>"
          }
        }
      }
    ]
  }
]

Messaging payload

All messaging webhook notifications included the following:
  • object set to instagram
  • entry set to an array containing:
    • The Instagram professional account ID of your app user who is in the conversation
    • The time Meta sent the notification
    • The sender’s ID
    • The recipient’s ID
    • The time when the message was sent
    • The notification payload for the specific webhook that was triggered
[
  {
    "object":"instagram",
    "entry":[
      {
        "id": "<YOUR_APP_USERS_INSTAGRAM_ACCOUNT_ID>",
        "time": <TIME_META_SENT_NOTIFICATION>,
        "messaging": [
          {
            "sender": { "id": "<SENDER_ID>" },
            "recipient": { "id": "<RECIPIENT_ID>" },
            "timestamp": <TIME_WEBHOOK_WAS_TRIGGERED>
            <NOTIFICATION_PAYLOAD>
          }
        ]
      }
    ]
  }
]
Identifying the values for the multiple ids within a notification can be confusing since the recipient and sender can vary depending on the action that triggered the webhook. The following table shows the action that triggered the webhook and the ID set for each id parameter.
Action that triggers a messaging webhook
id
recipient.id
sender.id
Your app user receives a message from an Instagram user
Your app user’s Instagram professional account ID
Your app user’s Instagram professional account ID
The Instagram user’s Instagram-scoped ID
Your app user sends a message to an Instagram user
Your app user’s Instagram professional account ID
The Instagram user’s Instagram-scoped ID
Your app user’s Instagram professional account ID

message

The message event notification payloads include the following:
  • message set to object that contains data about the message that was sent with:
    • mid set to the message ID that was sent
The payload might also include the following depending on the contents of the message:
  • text included when the message contains text
  • is_deleted set to true is included when the Instagram user deleted the message
  • is_echo set to true is included when the message was sent by your app user
  • is_self set to true is included when you send a test message to your Instagram professional account (a public Instagram professional account linked to your app in the Meta App Dashboard)
  • is_unsupported set to true when the message contains unsupported media
  • quick_reply set to an object with payload set to the payload your app user wants to see for the quick reply chosen by the Instagram user
  • referral set to an object that includes information about the CTD ad the Instagram user clicked:
    • ref set to the ref parameter value of the ad, if set by your app user
    • ad_id set to the ad ID
    • source set to ADS
    • type set to OPEN_THREAD
    • ads_context_data set to an object that contains the ad title, photo url if the Instagram user clicked an image in the ad or video url if the Instagram user clicked a video in the ad
  • reply_to set to an object with the message ID if the user sends an inline reply
  • reply_to set to an object with a story object that include the URL of the story and the story ID
  • attachments set to an array that includes one or more objects with supported type and the payload that contains the URL for the media. (Supported type: media, audio, file, image (image, gif, or sticker), video, share(legacy IG post share, deprecated after Feb 2026), ig_post, story_mention, video, ig_reel, reel, story, ig_story)
[
  {
    "object":"instagram",
    "entry":[
      {
        "id":"<YOUR_APP_USERS_INSTAGRAM_USER_ID>",
        "time":<TIME_NOTIFICATION_WAS_SENT>,
        "messaging":[
          {
            "sender":{ "id":"<SENDER_ID>" },
            "recipient":{ "id":"<RECIPIENT_ID>" },
            "timestamp":<TIME_WEBHOOK_WAS_TRIGGERED>,

  // <MESSAGE_WEBHOOK_PAYLOAD>
            "message": {
              "mid": "<MESSAGE_ID>",

 // Optional parameters included for specific message types

              "attachments": [
                {
                  "type":"<ATTACHMENT_MEDIA_TYPE>",
                  "payload":{ "url":"<URL_FOR_THE_MEDIA>" }
                },
                // Can include multiple media objects
              ],

              "is_deleted": true,

              "is_echo": true,

              "is_self": true,  // Sent to self for testing webhooks setup

              "is_unsupported": true,

              "quick_reply": { "payload": "<QUICK_REPLY_OPTION_SELECTED>" },

              "referral": {
                "ref": "<AD_REF_PARAMETER_VALUE_IF_SET>"
                "ad_id": "<AD_ID>",
                "source": "ADS",
                "type": "OPEN_THREAD",
                "ads_context_data": {
                  "ad_title": "<AD_TITLE>",
                  "photo_url": "<IMAGE_URL_THAT_WAS_SELECTED>",
                  "video_url": "<THUMBNAIL_URL_FOR_THE_AD_VIDEO>",
                }
              },

              "reply_to":{ "mid":"<MESSAGE_ID>" }

              "reply_to": {
              "story": {
                "url":"<CDN_URL_FOR_THE_STORY>",
                "id":"<STORY_ID>"
              }
            }

              "text": "<MESSAGE_TEXT>",

          }
        }
      ]
    }
  ]
}

message_reactions

The message_reactions event notification payloads include the following:
  • reaction set to an object with the following:
    • mid set to the message ID
    • action set to react or unreact, if removing a reaction
    • If reacting, reaction set to love and emoji set to \u{2764}\u{FE0F}
{
  "object": "instagram",
  "entry": [
    {
      "id": "<YOUR_APP_USERS_INSTAGRAM_USER_ID>",  // ID for your app user's Instagram Professional account
      "time": 1569262486134,
      "messaging": [
        {
          "sender": {
            "id": "<INSTAGRAM_SCOPED_ID>"  // Instagram-scoped ID for the Instagram user who sent the message
          },
          "recipient": {
            "id": "<YOUR_APP_USERS_INSTAGRAM_USER_ID>"  // ID for your app user's Instagram Professional account
          },
          "timestamp": 1569262485349,
          "reaction" :{
            "mid" : "<MESSAGE_ID>",
            "action": "react",          // or unreact if removing the reaction
            "reaction": "love",         // Not included when action is unreact
            "emoji": "\u{2764}\u{FE0F}" // Not included when action is unreact
          }
        }
      ]
    }
  ]
}

messaging_postbacks

The messaging_postbacks event notification payloads include the following:
  • postback set to an object with:
    • mid set to the message ID
    • title set to the icebreaker or CTA button the Instagram user selected
    • payload set to the payload your app user wants to receive for that selection
{
  "object": "instagram",
  "entry": [
    {
      "id": "<INSTAGRAM_SCOPED_ID>",  // ID of your app user's Instagram Professional account
      "time": 1502905976963,
      "messaging": [
        {
          "sender": { "id": "<INSTAGRAM_SCOPED_ID>" },    // Instagram-scoped ID for the Instagram user who sent the message
          "recipient": { "id": "<YOUR_APP_USERS_INSTAGRAM_USER_ID>" },  // ID of your app user's Instagram Professional account
          "timestamp": 1502905976377,
          "postback": {
            "mid":"<MESSAGE_ID>",           // ID for the message sent to your app user
            "title": "<USER_SELECTED_ICEBREAKER_OPTION_OR_CTA_BUTTON>",
            "payload": "<OPTION_OR_BUTTON_PAYLOAD>",  // The payload with the option selected by the Instagram user
          }
        }
      ]
    }
  ]
}

messaging_referral

The messaging_referral event notification payloads include the following:
  • referral set to an object with:
    • ref set to the value of the ref parameter in your ig.me link that an Instagram user clicked
    • source set to the ig.me link that was clicked by an Instagram user
    • type set to OPEN_THREAD when a message is part of an existing conversation
{
  "object": "instagram",
  "entry": [
    {
      "id": "<INSTAGRAM_SCOPED_ID>",  // ID of your Instagram Professional account
      "time": 1502905976963,
      "messaging": [
        {
          "sender": {
            "id": "<INSTAGRAM_SCOPED_ID>"  // Instagram-scoped ID for the Instagram user who sent the message
          },
          "recipient": {
            "id": "<YOUR_APP_USERS_INSTAGRAM_USER_ID>"  // ID of your Instagram Professional account
          },
          "timestamp": 1502905976377,
          "referral": {
                 "ref": "<IGME_LINK_REF_PARAMETER_VALUE>"
                 "source": "<IGME_SOURCE_LINK>"
                 "type":  "OPEN_THREAD"  // Included when a message is part of an existing conversation
          }
        }
      ]
    }
  ]
}

messaging_seen

The messaging_seen event notification payloads include the following:
  • read set to an object with:
    • mid set to the message ID that was read
{
   "object":"instagram",
   "entry":[
      {
         "id":"<YOUR_APP_USERS_INSTAGRAM_USER_ID>",     // ID for your app user's Instagram Professional account
         "time":1569262486134,
         "messaging":[
            {
               "sender":{
                  "id":"<INSTAGRAM_SCOPED_ID>"  // Instagram-scoped ID for the Instagram user who sent the message
               },
               "recipient":{
                  "id":"<YOUR_APP_USERS_INSTAGRAM_USER_ID>"  // ID for your app user's Instagram Professional account
               },
               "timestamp":1569262485349,
               "read":{
                  "mid":"<MESSAGE_ID>"  // ID for the message that was seen
               }
            }
         ]
      }
   ]
}

message_edit

The message_edit event notification payloads include the following:
  • message_edit set to an object with:
    • mid set to the message ID that was read
    • text set to the edited text message by user
    • num_edit set to the number of times message has been edited
[
  {
    "object":"instagram",
    "entry":[
      {
        "id":"<YOUR_APP_USERS_INSTAGRAM_USER_ID>",
        "time":<TIME_NOTIFICATION_WAS_SENT>,
        "messaging":[
          {
            "sender":{ "id":"<INSTAGRAM_SCOPED_ID>" },
            "recipient":{ "id":"<YOUR_APP_USERS_INSTAGRAM_USER_ID>" },
            "timestamp":<TIME_WEBHOOK_WAS_TRIGGERED>,

         // <MESSAGE_EDIT_PAYLOAD>
            "message_edit": {
              "mid":"<MESSAGE_ID>",
              "text": "<USER_EDITED_MESSAGE>",
              "num_edit": "<NUMBER_OF_TIMES_MESSAGE_IS_EDITED>"
            }
          }
        ]
      }
    ]
  }
]

Facebook Login for Business

[
  {
    "object": "instagram",
    "entry": [
      {
        "id": "<YOUR_APP_USERS_INSTAGRAM_ACCOUNT_ID>",      // ID of your app user's Instagram professional account
        "time": <TIME_META_SENT_THIS_NOTIFICATION>              // Time Meta sent the notification
        "changes": [
          {
            "field": "<WEBHOOK_FIELD>",
            "value": {

              <NOTIFICATION_PAYLOAD>

            }
          }
        ]
      }
    ]
  }
]

comments

[
  {
    "object": "instagram",
    "entry": [
      {
        "id": "<YOUR_APP_USERS_INSTAGRAM_ACCOUNT_ID>",      // ID of your app user's Instagram professional account
        "time": <TIME_META_SENT_THIS_NOTIFICATION>          // Time Meta sent the notification
        "changes": [
          {
            "field": "comments",
            "value": {
              "from": {
                "id": "<INSTAGRAM_USER_SCOPED_ID>",         // Instagram-scoped ID of the Instagram user who made the comment
                "username": "<INSTAGRAM_USER_USERNAME>"     // Username of the Instagram user who made the comment
              }',
              "comment_id": "<COMMENT_ID>",                 // Comment ID of the comment with the mention
              "parent_id": "<PARENT_COMMENT_ID>",           // Parent comment ID, included if the comment was made on a comment
              "text": "<TEXT_ID>",                          // Comment text, included if comment included text
              "media": {
                "id": "<MEDIA_ID>",                             // Media's ID that was commented on
                "ad_id": "<AD_ID>",                             // Ad's ID, included if the comment was on an ad post
                "ad_title": "<AD_TITLE_ID>",                    // Ad's title, included if the comment was on an ad post
                "original_media_id": "<ORIGINAL_MEDIA_ID>",     // Original media's ID, included if the comment was on an ad post
                "media_product_type": "<MEDIA_PRODUCT_ID>"      // Product ID, included if the comment was on a specific product in an ad
              }
            }
          }
        ]
      }
    ]
  }
]

live_comments

Facebook Login for Business objects

[
  {
    "object": "instagram",
    "entry": [
      {
        "id": "<YOUR_APP_USERS_INSTAGRAM_ACCOUNT_ID>",      // ID of your app user's Instagram professional account
        "time": <TIME_META_SENT_THIS_NOTIFICATION>          // Time Meta sent the notification
        "changes": [
          {
            "field": "live_comments",
            "value": {
              "from": {
                "id": "<INSTAGRAM_USER_SCOPED_ID>",         // Instagram-scoped ID of the Instagram user who made the comment
                "username": "<INSTAGRAM_USER_USERNAME>"     // Username of the Instagram user who made the comment
              }',
              "comment_id": "<COMMENT_ID>",                 // Comment ID of the comment with the mention
              "parent_id": "<PARENT_COMMENT_ID>",           // Parent comment ID, included if the comment was made on a comment
              "text": "<TEXT_ID>",                          // Comment text, included if comment included text
              "media": {
                "id": "<MEDIA_ID>",                             // Media's ID that was commented on
                "ad_id": "<AD_ID>",                             // Ad's ID, included if the comment was on an ad post
                "ad_title": "<AD_TITLE_ID>",                    // Ad's title, included if the comment was on an ad post
                "original_media_id": "<ORIGINAL_MEDIA_ID>",     // Original media's ID, included if the comment was on an ad post
                "media_product_type": "<MEDIA_PRODUCT_ID>"      // Product ID, included if the comment was on a specific product in an ad
              }
            }
          }
        ]
      }
    ]
  }
]

mentions on media

Business Login for Instagram objects


@mention on apps that use Business Login for Instagram are included in the comments notifications.

Facebook Login for Business objects

[
  {
    "entry": [
      {
        "changes": [
          {
            "field": "mentions",
            "value": {
              "media_id": "17918195224117851"   // ID of the media where your app user's Instagram professional account was mentioned
            }
          }
        ],
        "id": "17841405726653026",   // ID of your app user's Instagram professional account
        "time": 1520622968           // The time Meta sent the notification
      }
    ],
    "object": "instagram"
  }
]

mentions on comments

Business Login for Instagram objects


@mention on apps that use Business Login for Instagram are included in the comments notifications.

Facebook Login for Business objects

[
  {
    "entry": [
      {
        "changes": [
          {
            "field": "mentions",
            "value": {
              "comment_id": "17894227972186120",  // ID of the comment in which your app user's Instagram professional account was mentioned
              "media_id": "17918195224117851"     // ID of the media the Instagram user commented on
            }
          }
        ],
        "id": "17841405726653026",   // ID of your app user's Instagram professional account
        "time": 1520622968           // Time the notification was sent
      }
    ],
    "object": "instagram"
  }
]

Insights

story_insights

{
  "object": "instagram",
  "entry": [
    {
      "id": "<INSTAGRAM_SCOPED_ID>",  // ID of your app user's Instagram Professional account
      "time": 1502905976963,
      "messaging": [
        {
          "sender": { "id": "<INSTAGRAM_SCOPED_ID>" },    // Instagram-scoped ID for the Instagram user who sent the message
          "recipient": { "id": "<YOUR_APP_USERS_INSTAGRAM_USER_ID>" },  // ID of your app user's Instagram Professional account
          "timestamp": 1502905976377,
          "postback": {
            "mid":"<MESSAGE_ID>",           // ID for the message sent to your app user
            "title": "<USER_SELECTED_ICEBREAKER_OPTION_OR_CTA_BUTTON>",
            "payload": "<OPTION_OR_BUTTON_PAYLOAD>",  // The payload with the option selected by the Instagram user
          }
        }
      ]
    }
  ]
}