Embed Button

Updated: Jun 30, 2026

You can get a public Instagram photo, video, Reel, or Guide post’s embed HTML code and use it to embed the post in other websites. Embedded posts automatically resize to fit their container, so they will look great on both desktop and mobile websites.

An embedded Instagram post displayed on a third-party website, showing the owner's username and a like count

People own their Instagram content, so each embedded post gives proper attribution by displaying the post owner’s username and linking to the post owner’s profile.

To get a post’s embed HTML code using its Embed button, view the post in a desktop or mobile web browser, click the [...] menu...

An Instagram post in a web browser with the three-dot menu button above it circled

... then click the Embed button:

Instagram post options menu listing Go to post, Share, Copy Link, Embed, and Cancel

This will reveal the post’s embed HTML code, which you can copy and paste in the website where you want the post to appear.

Embed dialog showing the post's embed HTML code, an Include caption checkbox, and a Copy Embed Code button

By default the post will include its caption, but you can omit the caption by unchecking the Include caption checkbox.