Template Library makes it faster and easier for businesses to create utility templates for common use cases, like payment reminders, delivery updates — and authentication templates for common identity verification use cases.

These pre-written templates have already been categorized as utility or authentication. Library templates contain fixed content that cannot be edited and parameters you can adapt for business or user-specific information.

You can browse and create templates using Template Library in WhatsApp Manager, or programmatically via the API.

Creating Templates via WhatsApp Manager (WAM)

Follow the instructions below to create templates using the Template Library in WhatsApp Manager⁠.

1: In the sidebar of WAM, under Message Templates, select Create Template.

2: Under Browse the WhatsApp Template Library, select Browse Templates.

3: You will now see all currently available templates. Use the search bar to search by topic or use case, or use the dropdown options on the sidebar to filter the results.

Note that hovering over a template will show you its parameter values.

4: To create a template, select one by clicking on it. Then, add your template name, select the language, and fill out the button details. Once you have completed these steps, click Submit.

Note: If you choose Customize template, your template will have to go through review before you are able to send messages.

Template Parameters and Restrictions

When a template contains the value library_template_name in the GET <WABAID>/message_templates?name=<TEMPLATE_NAME> response, it is a template created from the Template Library and is subject to type checks and restrictions.

Templates in the library contain both fixed content and parameters. The parameters represent spaces in the template where variable information can be inserted, such as names, addresses, and phone numbers.

In the example above, parameters like the name Jim or the business name CS Mutual can be modified to accept variables like your customer’s name and your business’s name.

Messages sent using templates from Template Library are subject to parameter checks during send time. Values used in parameters that are outside of the established ranges listed below will cause the message send to fail.

List of parameters and sample values

All parameters are length restricted. If you receive an error, try again with a shorter value.

Parameter Type	Description	Sample Value
`ADDRESS`	A location address. Must be a valid address	`1 Hacker Way, Menlo Park, CA 94025`
`TEXT`	Basic text.	`regarding your order.` `12 pack of paper towels` `your request` `purchase` `Jasper's Market`
`AMOUNT`	A number signifying a quantity. May contain a prefix or suffix for monetary values such as USD or RS May contain decimals (.) and commas (,) May contain valid currency symbols such as $ and €	`145` `USD $375.32` `€1,376.22 EUR` `RS 1200`
`DATE`	A standard calendar date.	`2021-04-19` `13/03/2021` `5th January 1982` `08.22.1991` `January 1st, 2024` `05 12 2022`
`PHONE NUMBER`	A telephone number. May contain numbers, spaces, dashes (-), parentheses, and plus symbols (+)	`+1 4256789900` `+91-7884-789122` `+39 87 62232`
`EMAIL`	A standard email address. Must be a valid email address	`1hackerway@meta.com` `yourcustomername@gmail.com` `abusinessorcustomername@hotmail.com`
`NUMBER`	A number. Must be a number. Cannot contain spaces.	`23444` `90001234921388904` `453638`

Forms

Forms are only available to accounts who have had their message limits increased.

Some templates in Template Library are interactive forms that are powered by WhatsApp Flows.

In WhatsApp Manager, you can identify these specific templates by the “Form” label they contain. The current supported use cases are Customer Feedback and Delivery Failure.

Identifying forms in the request response

When calling the GET /message_template_library endpoint, the type key in the buttons array will show as "FORMS".

{
      "name": "delivery_failed_2_form",
      "language": "en_US",
      "category": "UTILITY",
      "topic": "ORDER_MANAGEMENT",
      "usecase": "DELIVERY_FAILED",
      "industry": [
        "E_COMMERCE"
      ],
      "body": "We were unable to deliver order {{1}} today.

Please {{2}} to schedule another delivery attempt.",
      "body_params": [
        "#12345",
        "try a redelivery"
      ],
      "body_param_types": [
        "TEXT",
        "TEXT"
      ],
      "buttons": [
        {
          "type": "FLOW",
          "text": "Reschedule"
        }
      ],
      "id": "7138055039625658"
},

Using the API

The Template Library API has two endpoints:

// Used to browse available library templates
GET /message_template_library

// Used when you are ready to create a template from the library.
POST /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates

Searching and Filtering Available Templates

Templates with Header parameter types of Document only support PDFs

To browse and filter available templates, use the message_template_library endpoint.

Once you find the template you are interested in, note the name as you will use it when creating the template via the POST method.

Request Syntax

// Get all available templates
GET /message_template_library

// Search for substring
GET /message_template_library?search=<SEARCH_KEY>

// Filter by template topic
GET/message_template_library?topic=<TOPIC>

// Filter by template use case
GET/message_template_library?usecase=<USECASE>

// Filter by template industry
GET/message_template_library?industry=<INDUSTRY>

// Filter by template language
GET/message_template_library?language=<LANGUAGE>

// Search by template name
GET /message_template_library?name=<NAME>

Query String Parameters

Placeholder	Description	Sample Value
`<SEARCH_KEY>` String	Optional. A substring you are searching for in the content, name, header, body, or footer of the template.	`payments`
`<TOPIC>` Enum	Optional. The topic of the template. See Template Filters below	`ORDER_MANAGEMENT`
`<USECASE>` Enum	Optional. The use case of the template. See Template Filters below	`SHIPMENT_CONFIRMATION`
`<INDUSTRY>` Enum	Optional. The industry of the template. See Template Filters below	`E_COMMERCE`
`<LANGUAGE>` Enum	Optional. The template language locale code. See Supported Languages	`en_US`
`<NAME>` String	Optional. The name of the template you are searching for in the template library.	`verify_otp_usecase`

Example Request

curl 'https://graph.facebook.com/v25.0/102290129340398/message_templates?search="payments"'
-H 'Authorization: Bearer EAAJB...'

Example Response

{
      "name": "low_balance_warning_1",
      "language": "en_US",
      "category": "UTILITY",
      "topic": "PAYMENTS",
      "usecase": "LOW_BALANCE_WARNING",
      "industry": [
        "FINANCIAL_SERVICES"
      ],
      "header": "Your account balance is low",
      "body": "Hi {{1}},
This is to notify you that your {{2}} in your {{3}} account, ending in {{4}} is below your pre-set {{5}} of {{6}}.
Click the button to deposit more {{7}}.
{{8}}",
      "body_params": [
        "Jim",
        "available funds",
        "CS Mutual checking plus",
        "1234",
        "limit",
        "$75.00",
        "funds",
        "CS Mutual"
      ],
      "buttons": [
        {
          "type": "URL",
          "text": "Make a deposit",
          "url": "https://www.example.com/"
        },
        {
          "type": "PHONE_NUMBER",
          "text": "Call us",
          "phone_number": "+18005551234"
        }
      ],
      "id": "7147013345418927"
}

Template Filters

There are several templates to choose from in the Template Library. You can use the API to filter them based on a few factors.

Industry

E_COMMERCE

FINANCIAL_SERVICES

Topic

ACCOUNT_UPDATE

CUSTOMER_FEEDBACK

ORDER_MANAGEMENT

PAYMENTS

Use case

ACCOUNT_CREATION_CONFIRMATION

AUTO_PAY_REMINDER

DELIVERY_CONFIRMATION

DELIVERY_FAILED

DELIVERY_UPDATE

FEEDBACK_SURVEY

FRAUD_ALERT

LOW_BALANCE_WARNING

ORDER_ACTION_NEEDED

ORDER_CONFIRMATION

ORDER_DELAY

ORDER_OR_TRANSACTION_CANCEL

ORDER_PICK_UP

PAYMENT_ACTION_REQUIRED

PAYMENT_CONFIRMATION

PAYMENT_DUE_REMINDER

PAYMENT_OVERDUE

PAYMENT_REJECT_FAIL

PAYMENT_SCHEDULED

RECEIPT_ATTACHMENT

RETURN_CONFIRMATION

SHIPMENT_CONFIRMATION

STATEMENT_ATTACHMENT

STATEMENT_AVAILABLE

TRANSACTION_ALERT

Creating Templates

Note: The modification of rules surrounding body properties for this endpoint is for the explicit purpose of showcasing how to use the endpoint with Template Library.

To create a new template using the Template Library, call the existing <WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates endpoint using the body properties below.

Request Syntax

POST /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates

Post Body

{
  "name": "<NAME>",
  "category": "UTILITY",
  "language": "en_US",
  "library_template_name": "<LIBRARY_TEMPLATE_NAME>",
  "library_template_button_inputs": "[
    {'type': 'URL', 'url': {'base_url' : 'https://www.example.com/{{1}}',
    'url_suffix_example' : 'https://www.example.com/demo'}},
    {type: 'PHONE_NUMBER', 'phone_number': '+16315551010'}
]"
}

Body Properties

Placeholder	Description	Sample Value
`<NAME>` String	Required. The name you are providing for your template. Maximum 512 characters.	`my_payment_template`
`<CATEGORY>` Enum	Required. The template category. Must be `UTILITY` for use with Template Library.	`UTILITY`
`<LANGUAGE>` Enum	Required. The template language locale code. See Supported Languages	`en_US`
`<LIBRARY_TEMPLATE_NAME>` String	Required. The exact name of the Template Library template.	`delivery_update_1`
`<LIBRARY_TEMPLATE_BUTTON_INPUTS>` Array of objects	Optional. The website and/or phone number of the business being used in the template. *Note: For utility templates that have button inputs, this property is not* optional.**	`“[ {'type': 'URL', 'url': {'base_url' : 'https://www.example.com/{{1}}', 'url_suffix_example' : 'https://www.example.com/demo'}}, {type: 'PHONE_NUMBER', 'phone_number': '+16315551010'} ]"`

Library template button inputs

Placeholder	Description	Sample Value
`type` enum	The button type `QUICK_REPLY`, `URL`, `PHONE_NUMBER`, `OTP`, `MPM`, `CATALOG`, `FLOW`, `VOICE_CALL`, `APP` Required	`OTP`
`phone_number` String	Phone number for the button. Optional	`"+13057652345"`
`url` JSON Object	View JSON object URL parameters `base_url` and `url_suffix_example` here Optional
`zero_tap_terms_accepted` boolean	Wether the zero tap terms were accepted by the user or not. Optional	`TRUE`
`otp_type` enum	The OTP type. `COPY_CODE`, `ONE_TAP`, `ZERO_TAP` Optional	`TRUE`
`supported_apps` Array of JSON Object	View JSON object Supported App parameters `package_name` and `signature_hash` here Optional

Library template body inputs

Placeholder	Description	Sample Value
`<LIBRARY_TEMPLATE_BODY_INPUTS>` JSON Object	Optional. Optional data during creation of a template from Template Library. These are optional fields for the button component. Learn how to create templates using Template Library
`add_contact_number` boolean	Boolean value to add information to the template about contacting business on their phone number. Optional	`TRUE`
`add_learn_more_link` boolean	Boolean value to add information to the template about learning more information with a url link. Not widely available and will be ignored if not available. Optional	`TRUE`
`add_security_recommendation` boolean	Boolean value to add information to the template about not sharing authentication codes with anyone. Optional	`TRUE`
`add_track_package_link` boolean	Boolean value to add information to the template to track delivery packages. Not widely available and will be ignored if not available. Optional	`TRUE`
`code_expiration_minutes` int64	Integer value to add information to the template on when the code will expire. Optional	`5`

Example Request

curl 'https://graph.facebook.com/v19.0/102290129340398/message_templates'
-H 'Authorization: Bearer EAAJB...'
-H 'Content-Type: application/json'
-d '
{
  "name": "my_delivery_update",
  "language": "en_US",
  "category": "UTILITY",
  “library_template_name”: “delivery_update_1”,
  "library_template_button_inputs": "[
    {'type': 'URL', 'url': {'base_url' : 'https://www.example.com/{{1}}',
    'url_suffix_example' : 'https://www.example.com/order_update}}
  ]"
}

Example Response

{
  "id": "{hsm-id}",
  "status": "APPROVED",
  "category": "UTILITY"
}

Sending Template Messages

To learn how to send templated messages, view the Template fundamentals

Did you find this page helpful?