On-Behalf-Of account ownership model deprecation

We have deprecated the On-Behalf-Of (“OBO”) account ownership model and replaced it with partner-initiated WABA creation. All existing WABAs created under the OBO model should have been transferred to business customers by October 1, 2025. Post 1st October 2025, all the eligible OBO accounts will be auto-migrated in batches through the end of 2025.

Partner-initiated WABA creation does not support automatic payment setup. Instead, you must share your credit line with the business customer via the API. See Partner-initiated WABA creation for details.

Business customers cannot be onboarded to a Multi-Partner Solution as part of the partner-initiated WABA creation process, but can be added to an MPS afterwards. See Partner-initiated WABA creation for details.

Existing OBO model WABAs need to be transferred to business customers if you want to use them with the Marketing Messages API for WhatsApp, but this can be done as part of the Marketing Messages API for WhatsApp onboarding process.