Digitas North America

Introducing: Digitas Pictures. Our new branded content studio is here to redefine brand entertainment. We’ve partnered with iconic brands including SEPHORA, Ragu, Flonase and Sensodyne, and world-class talent and partners to craft compelling stories that captivate and inspire audiences. And we’ve already made waves in the industry as winners of the Tribeca X Award for the film “The Beauty of Blackness” (2022) 🏆 So yeah, this is a humble brag post. Thank you to our incredible team and partners who come together for big stories, bold ideas, and even bigger wins. 🎥✨ Read the story on ADWEEK:  https://lnkd.in/gBpW8NNK #NetworkedExperiences #BrandedContent #BrandStorytelling #Creativity

Our economic landscape is already being rewritten, making it more important than ever for marketers to dig into consumer psychology and to see how CRM and loyalty can weatherproof your brand in today’s climate. By staying close to consumers and investing in CRM and loyalty, brands can stay relevant, build stronger relationships, and drive long-term value. Jenni Jacot, VP & Group Director of Strategy, and Sachin Panjwani, SVP Strategy, have put together a 7-point cheat sheet for brands on what to do next. Read more on Retail TouchPoints. #NetworkedExperiences #CRM #Loyalty #POV #ConsumerRelationships

Did you know children born on Wednesdays are known to question everything? That means it’s time for the real questions and real answers from your favorite new pod, Wednesday’s Child. We're bringing you the truth about brand storytelling with a powerful conversation between Celessa Baker, VP of Marketing Partnerships at SEPHORA, and host Danisha Lomax on the impact of inclusive partnerships and redefining beauty across industries. Subscribe and tune in NOW 🎧. Spotify: https://lnkd.in/e6-BeYH5   YouTube: https://lnkd.in/dpGRBK4C #Sephora #BrandStorytelling #Representation #Inclusion #Diversity #InclusiveMarketing #Equity

It's a Unicorn prance party over here at Digitas 🦄🎶✨ Today we celebrate brilliant teams and fearless clients who have won awards across 5 major festivals. There's something beautiful happening when period dramas become the perfect vehicle for allergy relief messaging, or when organic social drives genuine engagement. Here are the awards our campaigns have earned: 🏆 Festival of Media - "Talk of the Ton" earned Gold for Best Collaboration + Bronze for Best Branded Content 🏆  NYFA - "Faces of Music" reached Finalist status for Best Use of Celebrity/Influencers 🏆  Addy's - Double win with Gold for "Talk of the Ton" (Film/Video/Sound) + Silver for Walmart's "Deals of Desire" (Social Media Campaign) 🏆 Effie's - Walmart's "RomCommerce" took home Gold for Consumer & Commerce Media Innovation 🏆 Shorty Awards - Triple threat with "Talk of the Ton" winning Category + Audience Honor, plus Crocs' "OMG Kelly Shoes" earning Gold for Organic Promotion 🏆Clio Health Awards - "Talk of the Ton" campaign secured Silver for Partnerships & Co-Creations and Bronze for Branded Entertainment & Content-Social Media From our audience-captivating collaboration with Bridgerton to commerce campaigns that redefined retail storytelling—these wins prove that the most impactful work happens when brands become part of the cultural conversation. Immense gratitude to our incredible teams and visionary clients who made this possible. ✨

When purpose drives performance, everything changes. 🏆   Patrick Mahomes stars in our #client Invisalign’s latest campaign that targets what really counts: authentic confidence. For young athletes and teens, the power of an Invisalign smile fuels self-expression, helping them show up with clarity, confidence, and purpose. That’s their competitive edge, on and off the field.   We produced the creative alongside working with our incredible partners SmartySocial, Starcom Media, and MSL for this impactful campaign across national TV and digital platforms.   Because the best work doesn't just sell, it empowers. #Invisalign #Campaign #Purpose #NetworkedExperiences

Big news! 📢 The premiere of Wednesday’s Child is here—a new Digitas North America podcast designed for anyone and everyone passionate about authentic brand storytelling and championing diversity, equity, and representation. And yes, we’re dropping our very first episode on a Wednesday—we’re intentional. 😎 Hosted by Danisha Lomax, our first episode features a powerful conversation with Celessa Baker, VP Marketing Partnerships at SEPHORA, on the impact of inclusive partnerships, including their new collab with Unrivaled Basketball, and redefining beauty across industries. Check out a snippet below. Listen to the full episode and subscribe on Spotify: https://lnkd.in/e6-BeYH5  Watch the full episode and subscribe on YouTube: https://lnkd.in/e2PBPrw3 #WednesdaysChild #MarketingPartnerships #Beauty #Sports #Storytelling #Diversity #Equity #Inclusion #networkedexperiences #connectedmedia #podcasts #podcasting

Our sporty side is jumping for joy! Welcome to the family, Bespoke Sports & Entertainment, we’re excited for the future of Sports, together. Read on Campaign US: https://lnkd.in/efNEFeDi Mike Boykin Gregory Busch Publicis Media

Pinterest just dropped their 2025 Summer Trend Report—here’s how we’d jump on these insights before the season slips away… This season, it’s all about “touching grass.” Gen Z is craving a digital detox and leaning into real-world connections, nature, and offline moments. From outdoor product spotlights to the resurgence of book clubs and the rise of gardening content, brands have a clear opportunity: meet your audience where they are. Grounded, curious, and community-minded. Activate before the summer scrolls on. #NetworkedExperiences #SocialTransformation #PinterestTrends

"We still make that case, and it's great, but we've evolved as a brand." - Samantha Quagliano, VP of Marketing at Otter Products. See how OtterBox is telling a new story about connection and emotion in this interview with Beet.TV. Samantha explains their strategic shift from product-first messaging to celebrating bold experiences, proving that authenticity is the new currency of brand trust. Watch the complete interview for Samantha's full playbook on evolving legacy brands: https://lnkd.in/eQMvXPRu #GenZ #BrandTransformation #NetworkedExperiences #Creativity

Our Spilling the LoyalTea podcast meets McDonald's Australia to serve up a new episode on all-things loyalty. 🍔🍟 Don’t miss out as Melissa Berger hosts an exclusive chat with Davy Rennie, CEO of Digitas Australia, and Mary Vrančić from McDonald’s Australia. They discuss how Macca’s is turning the loyalty game on its head—treating brand comms like a good old chat between mates who genuinely love their Chicken McNuggets. Tune in for a fresh take, plenty of laughs, and a few nuggets (😉) of how McDonald’s Australia maintains it’s unmistakable Aussie tone. Listen here: 🎧 Spotify: https://lnkd.in/evGbSTVK ▶️ YouTube: https://lnkd.in/edW4BNha #Digitas #SpillingTheLoyalTea #McDonalds #Maccas #BrandLoyalty #CRM #Loyalty #AddressableRelationships #NetworkedExperiences #Digitas