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Business Platform Features

Business messaging that’s built to scale

Explore solutions for automated messages, customer service engagement, and more with WhatsApp Business Platform features.

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WhatsApp Messaging on Phone and Message Templates screenshot

The API offers two ways to connect with your customers

Conversation thread of product and customer

Respond to customer initiated messages

  • Use channels off of WhatsApp to drive organic awareness about your WhatsApp number such as your website, storefront and customer mailings or use paid awareness channels such as Click to WhatsApp
  • Then customers can initiate a conversation by messaging your business

Reach out to customers with business initiated messages across the buyer journey

  • Once you’ve secured a customer’s opt-in, you can initiate messages to them on WhatsApp
  • These messages must be created with customizable message templates and can be text-based, media-based, or interactive
Conversation thread of business and customer
WhatsApp Business API code

Send feature-rich communications

More resources

Meta Business Help Center
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Deliver compelling experiences at scale with the WhatsApp Business Platform.

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