Business App Features
The small business app with tools to help drive big results
Grow customer relationships, increase efficiency, and showcase your products with the WhatsApp Business app, built to help bring your small business ideas to life.
Build trust with new customers
Showcase your business and greet customers automatically with a custom welcome message.
Grow your business
WhatsApp Business Profile
Create a virtual storefront with helpful information for your customers like your logo, business description, hours of operation and website.
Greeting
Automatically send a custom welcome message to new customers when they start a conversation with your business.
Manage customer relationships
Easily interact with customers while saving time and energy, using tools to automate, sort and quickly respond to messages.
Business broadcasts. Reach more customers.
Available to eligible users in select countries
Away Messages
Respond automatically to messages received outside your business hours to set expectations and let customers know when you’ll be back.
Quick Replies
Create shortcuts for messages you frequently send to respond to common questions in just a few taps.
Labels
Organize and filter important customer conversations so you can quickly find and respond to messages that need your attention.
Meta Verified. Build credibility.
Potential for increased sales
Make it easy for customers to browse your products and services, and submit orders in WhatsApp
Attract new customers
Promote your WhatsApp channel using entry points and ads to let people know you’re available to chat.
Free WhatsApp entry points
- Free entry points include QR Codes, short links, action buttons on your Facebook Page and Instagram profile, as well as Facebook and Instagram Shops.
Meta ads – Boost a Post
- Turn a Facebook post into an ad that sends new customers into a conversation with your business. Learn more
Call to Action ads
- Promote the “Send Message” button on your Facebook Page to encourage people who may be interested in your business but don’t follow you to start a conversation. Learn more
Ads that Click to WhatsApp
Expand your reach by sending potential customers on Facebook and Instagram straight into a WhatsApp chat with your business. These ads will be delivered to people who are more likely to have a conversation with your business on WhatsApp, where you can guide them from consideration to action.
FAQs
We understand your time is valuable. That’s why we’ve compiled a list of the questions we get most often for you to browse now or come back to later.
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