CMSWire Columnist Pierre DeBois digs into why resolution rate proves nothing about whether your AI agent is any good. His fix is agent observability, tracing, scoring and cost tracking layered on top of the metrics you already trust.
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Oreo's 2013 blackout tweet looked spontaneous. It was a war room, delegated approvals and the discipline to wait. CMSWire Contributor Greg Kihlstrom argues agentic AI now encodes that same judgment call as a policy threshold instead of a person deciding to escalate.
AI referrals to Shopify stores jumped 197% year over year, but organic search is still the bigger channel by far. CMSWire Columnist Scott Clark breaks down why the real fight isn't AI versus SEO. It's whether your product pages can stand alone as the first impression.
