The new all-in-one experience that keeps NFL fans in the game and in the conversation
X today announced the launch of NFL Gametime on X, a new fan experience that brings real-time scores and stats, official team content, news, creators, and the ongoing NFL conversation together in one seamless destination integrated throughout the platform.
Developed in partnership with the @NFL and designed by SpaceXAI, NFL Gametime on X brings fans closer than ever to this season’s on-field action, keeping fans in the game and on the timeline 24/7 from Kickoff through the Super Bowl.
NFL Gametime on X features two complementary experiences built for avid NFL fans:
NFL Timeline pinned alongside For You and Following tabs at the top of the timeline, fans can follow news, highlights, creator takes, and fan reactions all in one prominent feed for the entire season.
Gametime Hub delivers official NFL data alongside the conversation in the NFL Timeline. Fans can track scores and key stats in real time while staying connected to everything happening on X.
“For years, X has been a key platform for NFL fans to connect, react and engage around every NFL moment,” said Brent Lawton, Vice President of Media Strategy and Business Development, NFL. “We’re excited to deepen our partnership with NFL Gametime on X, allowing our fans to have official scores and stats, team content, and the conversation together in one place.”
“The global conversation around the NFL has never been stronger,” said Bryce Gustafson, Senior Director, Global Social Media, NFL. “We are excited that with NFL Gametime on X, fans will be able to follow along with every aspect of the game all in one place.”
With two out of three U.S. users on X already NFL fans, NFL Gametime on X opens powerful new opportunities for brands and advertisers to reach highly engaged fans from cultural conversation and discovery to real-time engagement during live games. Fully discoverable across every surface fans already use, NFL Gametime on X gives brands seamless access to football audiences throughout the entire season.
“NFL Gametime on X turns football fandom into a seamless opportunity for brands,” said @Monique_X, Head of Global Advertising, SpaceXAI. “Advertisers can now reach highly passionate fans across the entire funnel, from awareness and cultural conversation to real-time engagement during live games, all on X. Together with the NFL, we’re giving brands a powerful, authentic way to show up throughout the season.”
NFL Gametime on X is now live. Follow @Sports and @XBusiness for more updates.
