Advertisers can now create, manage, optimize, and measure campaigns on X directly from the AI tools they already use, including Grok and other MCP-compatible agents.
- Advertisers can now create, manage, optimize, and measure campaigns on X directly from the AI tools they already use, including Grok and other MCP-compatible agents.
Would love to have the students in my social media analytics course at the Ivey Business School experiment with the X Ads MCP.
Amazing improvement
Paused-by-default is a useful guardrail. Do updates to already-active campaigns require a separate confirmation before the write executes?