I’ve heard of custom suits. I’ve heard of custom jewelry. But I’ve never heard of custom cologne/perfume.
Until now!
A few weeks ago, I got a message on Facebook. It said, “Hi Hillel, I hope you’re doing well.
I’ve been following your posts for a while and am really impressed by the work you do and the way you help promote and support businesses.
I wanted to ask if you’d be open to helping promote my husband’s new perfume business, Xenius Fragrances — xeniusfragrances.com
What makes Xenius really unique is that it’s not just about choosing a perfume from a shelf. You create a fragrance that feels like your own aura — choosing the scent that matches your personality and who you are.
Because no two people are exactly the same, why should their fragrance be? ✨
We’d love to send you a free personalized Xenius perfume to try, and if you like it, we’d be so happy if you would share it with your followers.
We’d also be happy to offer your followers a special coupon code, so anyone who discovers Xenius through your post can enjoy a discount on their purchase.
Please let me know what you think — we’d really appreciate it!
Thank you so much and Shabbat Shalom!”
Well, I of course agreed but I didn’t commit to a post unless I genuinely liked the product.
Well, I’m writing this, so I guess you know what that means.
I love the cologne and Racheli loves the perfume.
So here’s the back story!
Ohad has always been fascinated by fragrances—not just how they smell, but the psychology behind them.
A fragrance can bring back forgotten memories, change your mood, boost your confidence, and completely alter the first impression you make. The right scent at the right time can be incredibly powerful.
As Ohad’s fascination became a passion, he began collecting fragrances, researching perfumery, speaking with people in the industry, and traveling to fragrance capitals around the world. Along the way, he kept running into two problems.
First, perfume is expensive. Designer fragrances can easily cost over 400 shekels, while niche perfumes often cost over 1,000. As a result, most people own only a few fragrances or turn to cheap clones.
Second, there is very little true uniqueness. Even rare perfumes are still produced and sold to thousands of people. Custom fragrances exist, but they are usually extremely expensive or inaccessible to the average person.
Then, one morning over coffee, Ohad had an idea:
“What if you could design your own unique perfume from your phone, at a great price, and have it delivered to your door?”
That idea became Xenius.
Xenius makes bespoke perfumery accessible to everyone—even someone who knows nothing about fragrance notes.
You can tell Xenius a perfume you already love, answer a few simple questions about your taste and occasion, or build your fragrance completely from scratch.
Xenius then uses AI to help create and describe your blend so you can understand what it will smell like before ordering. You name your creation, and you can even engrave the bottle to make it truly yours.
All from your phone, tablet, or computer, at a price designed to challenge traditional designer, niche, and bespoke perfumery.
The name Xenius comes from “Xenia,” an ancient concept of hospitality centered around treating every guest as unique and important.
That is the idea behind Xenius: creating something for you and you alone.
As Ohad says:
“You are unique. Why shouldn’t your scent be as well?”
It’s not often I come across a truly unique business idea with incredible execution.
Xenius is exactly that.
I know where I’ll be getting my colognes from now on!!
And if you made it this far, here is a code for 10% off orders, not including delivery fee: HILZ10
It will be valid until 21/9/2026.
Enjoy!!
- I’ve heard of custom suits. I’ve heard of custom jewelry. But I’ve never heard of custom cologne/perfume. Until now! A few weeks ago, I got a message on Facebook. It said, “Hi Hillel, I hope you’re doing well. I’ve been following your posts for a while and am really impressed by the work you do and the way you help promote and support businesses. I wanted to ask if you’d be open to helping promote my husband’s new perfume business, Xenius Fragrances — xeniusfragrances.com What makes Xenius really unique is that it’s not just about choosing a perfume from a shelf. You create a fragrance that feels like your own aura — choosing the scent that matches your personality and who you are. Because no two people are exactly the same, why should their fragrance be? ✨ We’d love to send you a free personalized Xenius perfume to try, and if you like it, we’d be so happy if you would share it with your followers. We’d also be happy to offer your followers a special coupon code, so anyone who discovers Xenius through your post can enjoy a discount on their purchase. Please let me know what you think — we’d really appreciate it! Thank you so much and Shabbat Shalom!” Well, I of course agreed but I didn’t commit to a post unless I genuinely liked the product. Well, I’m writing this, so I guess you know what that means. I love the cologne and Racheli loves the perfume. So here’s the back story! Ohad has always been fascinated by fragrances—not just how they smell, but the psychology behind them. A fragrance can bring back forgotten memories, change your mood, boost your confidence, and completely alter the first impression you make. The right scent at the right time can be incredibly powerful. As Ohad’s fascination became a passion, he began collecting fragrances, researching perfumery, speaking with people in the industry, and traveling to fragrance capitals around the world. Along the way, he kept running into two problems. First, perfume is expensive. Designer fragrances can easily cost over 400 shekels, while niche perfumes often cost over 1,000. As a result, most people own only a few fragrances or turn to cheap clones. Second, there is very little true uniqueness. Even rare perfumes are still produced and sold to thousands of people. Custom fragrances exist, but they are usually extremely expensive or inaccessible to the average person. Then, one morning over coffee, Ohad had an idea: “What if you could design your own unique perfume from your phone, at a great price, and have it delivered to your door?” That idea became Xenius. Xenius makes bespoke perfumery accessible to everyone—even someone who knows nothing about fragrance notes. You can tell Xenius a perfume you already love, answer a few simple questions about your taste and occasion, or build your fragrance completely from scratch. Xenius then uses AI to help create and describe your blend so you can understand what it will smell like before ordering. You name your creation, and you can even engrave the bottle to make it truly yours. All from your phone, tablet, or computer, at a price designed to challenge traditional designer, niche, and bespoke perfumery. The name Xenius comes from “Xenia,” an ancient concept of hospitality centered around treating every guest as unique and important. That is the idea behind Xenius: creating something for you and you alone. As Ohad says: “You are unique. Why shouldn’t your scent be as well?” It’s not often I come across a truly unique business idea with incredible execution. Xenius is exactly that. I know where I’ll be getting my colognes from now on!! And if you made it this far, here is a code for 10% off orders, not including delivery fee: HILZ10 It will be valid until 21/9/2026. Enjoy!!
Such a great idea 💡!!