We're constantly adding new features to our products based on feedback from customers like you. As a beta tester, you'll have a chance to explore new features, provide feedback, and help us make improvements before they become available to the general public.
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Currently available betas
Open betas
What is it?
Extend the editor experience by adding your own customized OCP applications in Visual Builder with our latest SDK for extending the CMS UI.
Requirements
- Optimizely Content Management System (CMS) SaaS
What is it?
Sometimes a few extreme data points can skew your experiment results. Outlier Management helps you keep those values in check with two methods—winsorization and metric capping. By smoothing out the noise, your results become clearer, more reliable, and more likely to reach statistical significance.
Requirements
- Optimizely Analytics
What is it?
Stay on top of your most important business metrics without constant check-ins. With Guardrail Alerts, you can set email or Slack notifications when a variation crosses a threshold against your baseline for a specified metric—so you’ll know right away if a key business metric moves outside safe limits.
Requirements
- Optimizely Analytics
What is it?
Delivers logs from the Content Delivery Network to storage containers in Azure.
Requirements
- Content Management System or Customized Commerce
What is it?
Install the VS Code extension and ship experiment code changes without leaving your own workflow. When you push, the change shows up right away in your project.
Requirements
-
Opti ID
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Web Experimentation or Personalization
Closed betas
What is it?
Test Ideation generates high-quality A/B test ideas based on Optimizely's industry-leading expertise that you can take action on. The latest version provides even more impactful ideas that are informed by 3rd party analytics data - GA4, Quantum Metric, Contentsquare, and Fullstory. This provides customers data-backed ideas to test on the biggest opportunities that are based on actual behavioral data.
Requirements
- Mark (previously known as Opal) Agent Platform
- Web or Feature Experimentation
What is it?
Autonomous Optimization is how Optimizely powers self-improving digital experiences. Teams set the page or journey, business goal, and guardrails, and Mark AI continuously identifies opportunities, creates variations, launches experiences, learns from performance, and optimizes toward the outcome. The goal is to help customers convert more visitors and grow revenue without manually restarting every optimization cycle.
Requirements
- Web Experimentation + Agent Platform
What is it?
WebMCP lets your site publish typed actions, like search-products or start-return, that an AI agent can call directly instead of clicking through your interface and hoping it worked. Point Opal at your hostname. It crawls your pages, comes back with a list of actions it thinks are worth publishing, writes the code for the ones you pick, and tests each one against the live site. You approve what ships. It goes out through the Web Experimentation snippet you already run.
Why it matters
Agents are already on your site, working the hard way: reading the page, guessing which controls matter, clicking, then checking whether anything happened. Rename a button and the journey breaks. Publishing the action instead means the agent calls a function you wrote and gets a structured result back, so a demo request that works today still works after your next redesign. You do not rebuild anything to get there, and the code ships through the snippet you already have.
Requirements
- Optimizely Opal
- Web Experimentation
- A publicly reachable website you can publish changes to
- Time to review your first runs with our product team
What is it?
Resource Management gives marketing leaders a real-time, people-first view of team capacity and workload — so they can assign work smarter, catch overloads before they happen, and keep content moving without the guesswork.
Requirements
- Content Marketing Platform (CMP)
What is it?
Feature Rollouts are a new rule type that combines the simplicity of Targeted Delivery with the measurement power of an A/B test. Roll out a single variation progressively — 10%, 25%, 50%, 100% — while tracking impressions, conversions, and business metrics at every stage. Get full impact analytics and metric tracking for feature releases that aren't designed as experiments.
Requirements
- Feature Experimentation
what is it?
Markdown for Agents lets AI agents receive a clean markdown version of web pages instead of full HTML at the edge.
Why it matters
Traditionally, web pages are sent as HTML — which is fine for browsers — but AI agents find HTML noisy and inefficient. Adding markdown reduces noise, making AI ingestion faster, cheaper, and more accurate (while keeping the site experience for humans unchanged). This can improve how AI answer engines discover, understand, and reference your content, as a result.
Requirements
- CMS 12 or CMS 13 (not applicable on SaaS CMS)
What is it?
Flag Triggers connect your flags to real-world signals — an error rate spike in New Relic, an alert firing in Datadog — so Optimizely can respond automatically instead of waiting for someone to notice and step in. Set up a trigger once, and when the alert fires, your flag can be turned off, cutting the time between "something's wrong" and "it's handled." It's a safety net for production releases, built right into the flag itself.
Requirements
- Feature Experimentation
What is it?
See exactly how a flag has changed over time, compare any two versions side by side, and restore a prior configuration with a single click. When a bad targeting rule or unexpected rollout causes problems, skip the manual reconstruction — find the last known-good version and roll back instantly. Every change is captured with who made it and when, giving you a complete audit trail for every flag.
Requirements
- Feature Experimentation
What is it?
Catch broken experiments before they go live. Your QA agent runs checks on the experiment configuration, the page and the plan it was built on.
Requirements
- Web Experimentation
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Other features you can try out right now
What is it?
Next generation shared CMS infrastructure to support webhook integration at scale from SaaS CMS content lifecycle events.
Requirements
- Optimizely Content Management System (CMS) SaaS
What is it?
A local Model Context Protocol (MCP) integration that connects your AI coding tools—Cursor, Claude Desktop, VS Code with Copilot—directly to your Feature Experimentation projects.
Requirements
- Feature Experimentation
What is it?
Create variation using Opal AI. This new version enables you to make page-level changes. The agent will automatically find the element, apply, and preview the change. This leverages the existing visual editor functionality for increased consistency and quality, while only generating custom code if needed. It also includes an auto-validator that ensures changes are applied correctly for optimal output.
Requirements
- Web Experimentation
What is it?
Flag Statuses bring clarity to your flag lifecycle. Instantly see which rules and rulesets are active in each environment, identify what's live, what's in testing, and what's stale and ready to be retired — all without digging through configuration.
Requirements
- Feature Experimentation
What Is It?
Bring even more structure, accountability and clarity to experimentation programs that are growing fast - without slowing teams down. Custom fields lets admins define required and optional fields when creating feature flags. Think of it as metadata for experiments designed to bring order to fast-moving programs.
Requirements
- Feature Experimentation
What is it
Contextual Bandits is a machine learning-powered capability that automatically delivers the best-performing variation to each user based on their context - helping teams personalize experiences at scale without manual targeting.
Requirements
- Feature Experimentation
What is it?
Enhancements to the new visual editor that lets you instantly duplicate a page element
Requirements
- Web Experimentation or Personalization
What is it?
Enhancements to the new visual editor let you rearrange elements on a page with ease by dragging and dropping.
Requirements
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Web Experimentation or Personalization
What is it
Holdout Groups allow you to measure the cumulative impact of your experimentation program by excluding a percentage of users from all experiments and comparing their outcomes to exposed users - all without manual workarounds.
Requirements
- Feature Experimentation
What is it?
With Optimizely Configured Commerce, you can use Google's advanced Translations API to auto-translate text-based properties of a product in Product Details for your configured languages.
Requirements
- Configured Commerce
What is it?
Use AI to rewrite product descriptions by leveraging your product catalog data.
Requirements
- Configured Commerce version 5.2.2309+
Beta launched: May 20th 2024
What is it?
Users with the Product Recommendations 'Editor' role will have access to configure their recommendation widgets, allowing them to pick the algorithms that power the recommendations, apply filters, and more.
Requirements
- Product Recommendations
What is it?
Opal AI is now an experimentation and Optimizely expert! Chat with Opal to leverage Optimizely's experimentation expertise, directly within the product. Opal can help answer your questions, from test ideation to implementation steps with Web or Feature Experimentation.
Requirements
- Web or Feature Experimentation with Accelerate or Scale tiers
Beta launched: April 10th 2024
What is it?
Ratio Metrics are a new feature in Optimizely Experimentation that allows you to create customized metrics. These metrics are calculated as a ratio between selected numerator and denominator events, with both types of events chosen by the user. The calculation process considers the sequence of these events: numerator events are counted only for users who have also converted on the corresponding denominator events.
Requirements
- Web Experimentation or Feature Experimentation
What is it?
Deploy winning variations instantly using Web Experimentation. This feature helps close the gap between identifying and implementing a winner.
Requirements
- Web Experimentation
What is it?
One-click connection of a Feature Experimentation (FX) Project to an Experiment Collaboration instance/organization
Once connected, Hypothesis in Experiment Collaboration can be linked to any experiment (rule) in a FX project. With the link, experiment data and start/stopped dates are shown in Experiment Collaboration so that all information is shown for easy reference and the program can be orchestrated and coordinated in Experiment Collaboration
Requirements
Customers with Optimizely Web Experimentation or Optimizely Feature Experimentation, AND Optimizely Experiment Collaboration
Beta launched: June 20th 2024
What is it?
This feature uses AI to generate a summary for variations of a test or personalization campaign. It will summarize the changes made in a variation into a description, so you can quickly understand all variations.
Requirements
- Web Experimentation or Personalization Enhanced and above
What is it?
Event properties enable you to include additional information within your events, which can later be utilized to create specific metrics based on these properties. This feature simplifies capturing similar events, such as clicks on different elements of the header, by allowing you to include them all within a single event and filter them down on properties included with that event, within Web and Feature Experimentation’s UI.
Requirements
- Web and/or Feature Experimentation
What is it?
Pre-built templates for web page components (such as count-down timers, banners, exit intent pop-ups, etc.) will allow marketers to spin up on-brand experiences for their personalization campaigns in a few easy steps. Once a template has been configured, you'll be able to select it from a template library within the visual editor.
Requirements
- Personalization or Web Experimentation
- Enhanced tier or higher
What is it?
- Introducing the ability view rules (experiments and targeted deliveries) beneath a a flag from your landing dashboard
- Focus on the experiments that matter most with the ability to pick and choose key new fields such as Status, Creator, Audiences, Primary Metric, Variations and more to display
- Easily search and filter to the experiments and targeted deliveries you are looking for
Requirements
- Feature Experimentation
What is it?
Transform images on Cloudflare’s edge platform. You can resize, adjust quality, and convert images to WebP or AVIF format on demand.
Requirements
- Content Management System 12+ or Customized Commerce 14+
What is it?
Import Google Analytics 4 (GA4) audiences into Web Experimentation for enhanced targeting capabilities.
Requirements
- Web Experimentation
- Google Analytics 4
What is it?
Granular Permissions gives you fine-grained control to manage who can access and change Flags and Environments within your Feature Experimentation projects. Whether you want to lock down Production access or limit visibility to sensitive flags, you now have the ability to meet enhanced privacy and safety standards.
Requirements
- Feature Experimentation
- Accelerate or Scale tiers only
What is it?
Rollout winning variations from your experiments
Requirements
- Any Feature Experimentation customer with Accelerate or Scale tiers can enroll
What is it?
Building upon the variable generator, Opal AI in Feature Experimentation can now help you brainstorm what feature variations you should set up to run a high integrity, high quality experiment based on the context of your hypothesis and existing feature variables.
Requirements
- Feature Experimentation on Enhanced, Advanced or Ultimate tiers
What is it?
Send relevant and actionable notifications of user activity in Feature Experimentation to any external system via a configurable, event-driven webhook.
Requirements
- Feature Experimentation on Enhanced, Advanced, or Ultimate tiers.
What is it?
Optimizely Graph is a multi-tenant SaaS service, where you can search, query and deliver content using a GraphQL API.
Requirements
- Content Management System 12
What is it?
Generate AI-powered copy variations for any text-based element (i.e. CTA text, headlines, descriptions, etc.) to see suggested alternatives.
Requirements
- Web Experimentation with Accelerate/Business or Scale/Enterprise plan
What is it?
Create and manage audiences in Google Analytics 4 (GA4) based on any Web Experimentation variation without the need to manually create custom dimensions, allowing for enhanced results analysis in Google Analytics.
Requirements
- Web Experimentation
- Google Analytics 4
What is it?
Create and use extensions (reusable templates) in Performance Edge to add custom features to multiple experiments without code duplication. Web Extensions exists today.
Requirements
- Web Experimentation Performance Edge Project
- Available on 'Accelerate' and 'Scale' plan tiers only
Optimizely experiment collaboration is a program management solution purpose-built for experimentation teams. It offers a reinvented, modern way of accompanying experiment collaborators from A to Z throughout the intentional planning of the full experimentation lifecycle – from ideation, design, collaboration, to results documentation and sharing – all in a platform integrated with experimentation.
What is the value?
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Scale experimentation by building teams that are confident and self-sufficient
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Promote operational excellence to produce high-quality experiments
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Build a culture of experimentation by generating engagement and interest
Who is it for?
Companies who want their experimentation program to be more efficient, be more visible to stakeholders, and have a greater impact to their business. This is for companies who are just getting started with their program and for companies who have already developed a mature process.
Requirements
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Web Experimentation – Accelerate or Scale plans
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Feature Experimentation – Accelerate or Scale plans
If you're a current customer and want more information, reach out to your CSM!
What is it?
Use desktop and mobile-enabled vendor managed inventory (VMI) for Configured Commerce to streamline customer order replenishment, improve order accuracy, and get closer to your customers to improve retention.
Requirements
- March 2023 realease of Configured Commerce (5.1.2303)
- (Highly suggested) Mobile app V3.1+
What is it?
Change Approvals safeguard the quality and safety of feature flag and experiment changes, ensuring that every update is thoroughly vetted before release. This includes users submitting requests for flag or experiment changes and approvers reviewing the request before the change goes live.
Requirements
- Feature Experimentation
What is it?
Warehouse Audience Sync enables Optimizely Analytics to publish audiences directly to Optimizely Data Platform for use in Feature and Web Experimentation. You can now leverage data stored in your own warehouse - such as Snowflake, BigQuery, or Redshift - to target experiments and personalization campaigns.
Requirements
- Optimizely Analytics
- Web Experimentation or Feature Experimentation
- Optimizely Data Platform - not required, but the experience is better with ODP!
What is it?
We've redesigned the experiment results experience from the ground up. The new Results Page brings a cleaner, more intuitive interface together with a significantly expanded analytics feature set — so your team can move from data to decision faster.
The new page includes:
- CUPED – reduce result variance using pre-experiment data, reaching significance faster with less traffic
- Winsorization & metric capping – control the impact of extreme outliers for more stable, reliable results
- Frequentist and Bayesian stats engines – choose the statistical framework that fits your team's methodology, or compare both
- Guardrail alerts – get notified when a variation moves a key business metric outside safe limits, before you ship
- Improved segmentation – drill into results by audience segment with greater flexibility and depth
- Improved reporting – cleaner visualisations, richer context around statistical confidence, and easier sharing across your team
Requirements
- Web Experimentation or Feature Experimentation
- OptiID
What is it?
The Bayesian Stats Engine allows you to continuously integrate new data, updating your results as the experiment runs. Perfect for teams that need to move fast, this engine simplifies complex data into clear, actionable probabilities, like knowing there’s a 95% chance Variant B is your winner, so you can ship with confidence and move to the next win.
Requirements
- Feature Experimentation and Optimizely Analytics
What is it?
Plan and analyze your A/B tests using a traditional frequentist fixed horizon approach, designed for experiments that run to a set sample size or time frame. It provides clear, reliable results once your experiment reaches its planned horizon—giving you confidence in decision-making without the need for ongoing monitoring.
Requirements
- Optimizely Analytics and Feature Experimentation
What is it?
The new Visual Editor allows you to use pre-built, re-usable templates like countdown timers, banners with buttons, exit intent pop-ups, image pop-ups, tooltip with icons, and more. You can also build your own experience templates and re-use them for any experiment.
Requirements
- Web Experimentation
- Personalization
- New visual editor (accessible via 'variations live' button on the variations page)
What is it
Conditional activation in the new visual editor lets you define exactly when to activate a test or personalized experience—without code. Activate experiences based on click, hover, scrolled to, element exists, time on page, or exit intent. Apply conditional changes to dynamic or static pages, and reduce noise in experiment results by filtering out irrelevant traffic.
Requirements
- Web Experimentation or Personalization
What is it?
Hybrid Serverless Agent is a microservice that provides the full capabilities of Feature Experimentation SDKs in a simplified, highly efficient manner. It enables developers to conduct experiments entirely on the edge, combining the speed of CDN edge workers with the scalability of serverless architecture. This technology accelerates experimentation velocity and delivers optimized digital experiences faster than ever, avoiding traditional engineering complexities.
Requirements
- Feature Experimentation
- Cloudflare Edge Workers that you own, set up to intercept all site traffic you want to activate experiences for
- Additional developer implementation effort
What is it?
Create variation changes using AI to edit existing elements or add new elements. Opal will automatically generate custom code. It can also provide suggestions on enhancing elements or sections of your page.
Requirements
- Web Experimentation
- New Visual Editor (accessible via ‘variations live’ buttons on variations page)
What is it?
Confidently plan your experiments by entering your baseline conversion rate, minimum detectable effect (MDE), significance level, and expected traffic. The sample size calculator instantly calculates how many visitors you need and how long your test should run before it is declared a winner or called as inconclusive.
Requirements
- Web Experimentation
What is it?
Boost your experiment success and QA with greater confidence: The Experiment QA agent proactively identifies experiment setup errors and provides clear, actionable recommendations to guide you to more conclusive results.
Requirements
- Web Experimentation
- Opal
What is it?
The search expertise of Google paired with the domain expertise of Optimizely. This new service will become our AI powered search for Commerce. We will have multiple beta phases as we complete key developmental milestones.
Requirements
- Must be on Spire.
- Must be on Elasticsearch v7 prior to enabling new search.
What is it?
Join a waitlist to give feedback on a brand new CMS PaaS add-on: frontend (headless) hosting which includes a multi-lingual enterprise search engine, a delivery network, web application firewall, and managed services. You can streamline your development process by managing a new frontend project in our Platform, push your code using our APIs and deploying your website head with minimal downtime.
Sign up for the waitlist to express interest in providing us with feedback about this new feature!
Requirements
- Headless implementation of PaaS and SaaS CMS
What is it?
Metrics Impact Reports help you understand your experimentation program’s impact at increasing or decreasing a specific metric.
For a given metric, visualize:
- Which experiments contributed to a positive or negative lift for a given metric
- Histogram showing the metric sensitivity with respect to past experiments - useful input for sample size calculations
- Extract a CSV of the underlying experiment results and create your own visualize in other tools
Requirements
- Web Experimentation and/or Feature Experimentation
- OptiID enabled
What is it?
Optimizely is rebuilding its Visual Editor from the ground up, offering a more powerful, intuitive, and seamless way to edit your content directly through an overlay on your website. No coding required!
- Full Redesign – A completely new, modernized WYSIWYG editor for effortless Experiments
- Works as an Overlay – Edit and optimize elements directly on your website in real-time
- Faster, More Flexible – Enhanced performance, real-time previews, and an improved UI for a smoother experience
- Rolling Releases Throughout 2025 - The rebuild and planned features will be released incrementally throughout the year, ensuring each update is battle-tested by Beta users before wider rollout
- Early Access & Influence – Be among the first to use it and provide feedback to shape its future
Requirements
- Web Experimentation
This beta does not require a signup and is easy to start using today. See instructions
What is it?
Quantify experimentation program performance using velocity and conclusive rate metrics across all your experimentation projects.
Drill down into the charts and figures to see an aggregate list of experiments; export this into a CSV or Excel file.
Segment these KPIs using project filters, experiment type filters, and data ranges.
Requirements
- Web Experimentation
- OptiID enabled
What is it?
Marketers and content creators: Explore the all-new visual experience builder, coming soon to Optimizely Content Management System! The builder provides an intuitive visual editing interface, making it easy to build beautiful content experiences for any channel. Marketers have full control to lay out experiences exactly how they like, make edits to existing experiences, and preview their work in real-time.
Once the beta is launched, you'll get access to a separate CMS instance with its own sample site, so you can start exploring the new builder instantly.
Requirements
- No prior requirements (we'll provide you with a CMS instance)
What is it?
We’re expanding our best-in-class CMS with a new content management component, SaaS Core. Headless by design, SaaS Core stores content as pure data—absent of presentation, so you can use and reuse your content across any channel.
What is it?
The integration between Optimizely and Contentful facilitates experimentation without the need for developer involvement. This means that once the integration is setup, editors can run experiments on content using the Contentful web app and do not need to ask for code changes to clients. This enables a powerful and flexible workflow for editors and content managers.
Requirements
Beta customers must have Feature Experimentation and Contentful, with Optimizely app installed in Contentful.
What is this?
With the transition to GCP, we are now able to leverage features that are available within the GCP suite, one of those is BigQuery's "share access view." This allows us to share customers' collected data in real time, rather than having to leverage Experiment Event Export. We are trialing this approach to see if it meets the needs of our customers using BiqQuery before making it official.
Requirements
- Experimentation (Web or Feature)
- Have an active BigQuery account
- Able to run queries in US region
What is it?
Connect your Tealium AudienceStream audiences to Optimizely Web and Feature Experimentation and CMS Visitor Groups for experiment targeting and personalization. Our new integration allows you to leverage 1 Tealium 'Activation' to sync audiences to Optimizely.
Requirements
- Tealium AudienceStream Account
- Existing Data Platform instance or (free) test instance available for test period
- Web, Feature Experimentation or CMS
What is it?
Connect your Segment Engage audiences to Optimizely Web and Feature Experimentation and CMS Visitor Groups for experiment targeting and personalization. Our new integration allows you to leverage 1 Segment Engage 'Destination' to sync audiences to Optimizely.
Requirements
- Segment Engage App access
- Existing Data Platform instance or (free) test instance available for test period
- Web, Feature Experimentation or CMS
What is it?
Sync your Salesforce CRM leads, contacts, accounts, and opportunities to the Optimizely Data Platform with our new point & click integration! After a quick & easy click through authorization to connect your Salesforce CRM account to ODP, you can select which data objects you want to sync through (leads, contacts, accounts, opportunities) and configure custom field mappings. The app will do a one-time load of all current data selected and then sync updates nightly. This unlocks powerful use cases for segmentation, personalization, experimentation and more powered by Salesforce CRM data.
Requirements
- Data Platform (Please reach out if interested and do not have an account yet!)
- Salesforce CRM Pro or Enterprise Account
What is it?
Target third party customer data platform audiences and Data Platform real-time segments in the audience builder, without needing to reimplement their underlying targeting conditions. Unlocks cross-project and cross-Web Experimentation/Feature Experimentation audiences, anonymous targeting, and more!
Requirements
- Web Experimentation
- Data Platform
- (Highly suggested) Real-Time Segment beta for Data Platform active
What is it?
Target third party customer data platform audiences and Data Platform real-time segments in the audience builder, without needing to reimplement their underlying targeting conditions. Unlocks cross-project and cross-Web Experimentation/Feature Experimentation audiences, anonymous targeting, and more!
Requirements
- Feature Experimentation or legacy Full Stack experimentation
- Data Platform
- (Highly suggested) Data Platform with Real-Time Segments beta active
What is it?
Opal AI now arrives at Feature Experimentation to help you brainstorm what feature variables you should set up to run a high integrity, high quality experiment, and remotely deploy simple app changes without code deployments.
Requirements
- Feature Experimentation with Accelerate or Scale tiers
What is it?
Create content once for multiple channels with a progressive editing experience that includes embedded AI, inline commenting, channel-specific previews and proofing.
Requirements
- Content Marketing Platform
- Publishing API (via CMP) or Content Graph access
What is it?
The publishing integration allows you to create, edit, approve, and schedule the publishing of CMS web content without needing to manually link content or switch between products.
Requirements
- Content Marketing Platform
- Content Management System
- EPiServer.CMS.Core version 12.14+
- EPiServer.CMS.UI verision 12.18+
What is it?
Users can opt-in to receive automated email alerts that indicate when any metric in a variation in an experiment reaches statistical significance — ultimately helping to accelerate productivity and experiment velocity. This will help eliminate time-consuming task of frequently checking an experiment's results page and also give users confidence in their experiment launches knowing that they will be alerted if a monitoring metric reaches statistical significance.
Refer to the help article for further information.
Requirements
- Experiment (one or more)
- Web Experimentation
- Feature Experimentation
What is it?
Add multiple A/B Tests or Multi-armed Bandit experiments to a single flag in Feature Experimentation, unlocking Optimizely's new Feature Personalization workflows. See it in action here
Requirements
- Feature Experimentation
What is it?
Tired of logging in at midnight to toggle a feature flag? With this feature, you can schedule changes to flags, rules, and experiments in Feature Experimentation, just like in Web Experimentation.
Requirements
- Feature Experimentation on 'Scale' or 'Accelerate' tier
What is it?
Migrate your legacy Full Stack project to Feature Experimentation with the click of a button
Requirements
- Legacy Full Stack experimentation (now Feature Experimentation)
What is it?
Improve privacy by requiring authentication to retrieve a datafile for Feature Experimentation.
Requirements
- Feature Experimentation
- Using only server-side SDKs in projects
What is it?
With our real-time segment builder we want to allow clients to create their own real-time segments in Data Platform to easily build segments based on customer attributes and observations. Moreover, we will allow for calculating estimated segment size in real-time and quick access custom and pre-built real-time segments.
Requirements
- Data Platform
What is it?
Build data ingest and activation applications that work with the Data Platform. Unify customer data, centralize customer segments, and then use for activation such as through campaigns, real-time personalization, and use in Experimentation.
Requirements
- Data Platform
- Developers with knowledge of Javascript/Typescript
Test and roll out new features (and back) using our free feature flagging tool
Instantly create a free account and start using the Content Marketing Platform today. An intuitive, easy-to-use project management tool, purchase-built for small marketing teams (up to 5).
Free features include:
- Calendar
- Project management
- Usage: Up to 5 users
What is it?
Tired of going between products to manage your audiences and segments? With Unified Audiences, you can manage all your audiences from Feature Experimentation and Optimizely Data Platform in one spot. This feature is built to help you create, edit, organize and understand your audiences across the Optimizely experience!
Requirements
- Feature Experimentation
- Optimizely Data Platform
What is it?
Use Opal to build complete experiments given an idea. This connection makes it much easier to build experiments in minutes without the need for any manual set up. Simply choose an idea and Opal will build the rest, getting the experiment ready to review then launch.
Requirements
- Web Experimentation