WhatsApp for Business

For TEC Auto-trafo owner Luciano do Nascimento, Business AI has been a game-changer. The company specializes in making and maintaining electrical transformers, which involves technical conversations, so responses to new inquiries can take time. However, with Business AI, Nascimento is able to manage customer inquiries, even when he's busy. Here's how the feature has transformed his business. Read more here: https://go.fb.me/6c0c1f

Conversations, Meta’s annual business messaging conference, is back, and we're headed to London! 🇬🇧 Join us on June 3 at 2:30 pm BST for a livestream of the keynote to find out what’s next for AI-enabled business messaging. You won’t want to miss it! 🔗 Register here: https://go.fb.me/dcf03d 💙🤝💚

Brazilian business owner Cláudia Aguiar lost her entire inventory during a historic 2024 flood. Unable to retain her staff, she had to rebuild her brand as a team of one. However, with the help of a business AI agent on WhatsApp, she was able to manage customer support and get help responding to customers 24/7, which turned out to be a major aspect of the business’s recovery. Watch Aguiar tell her inspiring story and explain how business AI helped save her business 💚 Learn more: https://go.fb.me/7dbaab

You asked, we delivered. 🎬 Missed our "Score with WhatsApp" webinar? Or want to revisit the highlights? The full recording is now available. Here's what our experts covered: ⚽ How to engage fans across the entire customer lifecycle 🔒 Keeping transactions secure when volumes spike 📊 Turning one-time championship engagement into year-round loyalty 💬 Real answers to your biggest questions Whether you're prepping for football season or refining your always-on strategy, these insights will help you stay ahead of the competition. 🎥 Watch the recording now 👉 http://go.fb.me/45d536

Running a business means the only constant is change, and how you lead through those moments means everything. We asked Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS Formula One Team, to share his principles for leading while navigating the biggest regulatory overhaul the sport has seen in years.

WhatsApp supports business across the gamut of sizes, industries, and geographies. In India, it’s standard practice now to manage the full lifecycle of insurance purchases all in a WhatsApp chat.  Leading insurance companies have simplified their practices so customers are no longer dealing with reams of paperwork and toggling between online portals. Instead, they’re using the simplicity, security, and reliability of WhatsApp to allow customers to make some of the most important, high consideration purchases. That means everything from buying new policies, paying premiums, tracking claims, and accessing critical documents is now accessible in a chat.  Read more to learn more about how WhatsApp helps businesses and people get more done: https://go.fb.me/6fb302 Bharti AXA Life Insurance, ICICI Prudential Life Insurance Company Limited, Life Insurance Corporation of India, Axis Max Life Insurance Limited, HDFC Life

5X increase in insurance premiums collected. 3X more sales. 30 million customer messages delivered each month.* Policybazaar.com is transforming customer engagement with WhatsApp Business Platform, enabling real-time conversations, automating CRM, and making insurance more accessible across India. Discover the full story and learn how WhatsApp Business Platform is helping businesses connect with customers at scale: https://go.fb.me/079f01 *Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.

Did you know the WhatsApp Business Platform is a simple, reliable way to aggregate user generating content and run voting on the largest, global scale? The BRIT Awards Limited certainly does! 🇬🇧 For the 2nd year in a row, the BRITs have trusted WhatsApp’s security and reliability to exclusively host the popular vote for two major award categories. In recent weeks, fans from all over the world messaged the BRITs on WhatsApp, interacting with a chatbot built in partnership with Infobip and voting partner Telescope. Fans placed votes for Song of the Year and International Song of the Year, ultimately deciding who will receive the coveted trophies later this month. WhatsApp is the place to meet your customers where they are. And for the entertainment industry, that means showing up for fans. In addition to using messaging for voting, the BRITs has had an active WhatsApp Channel for over a year where they share announcements about the show and sneak peeks behind the scenes. And a number of nominated artists have launched their own Channels to reach fans directly including Lewis Capaldi, Myles Smith, Olivia Dean, Gigi Perez, Alex Warren and Sam Fender. With the BRIT awards show coming up on February 28, we’re just getting started. Let us know in the comments how your business is using WhatsApp to engage with users, grow an audience or innovate something completely new. 

🗓️ 1 WEEK TO GO Football season is almost here—and so is your chance to get ahead of the game. Join us for "Score with WhatsApp", our upcoming webinar designed to help your brand win big this summer. Here's what we'll cover: ⚽ Fan lifecycle engagement strategies that convert 🔒 Security at scale when transaction volumes spike 📊 How to turn championship buzz into year-round customer loyalty 💬 Live Q&A so you get answers in real time The international football championship is a powerful moment to meet customers where they're most engaged. Don't miss this opportunity to strategize before the first kick. 📅 Save your spot—just 1 week left to register. 👉 https://go.fb.me/295e35

WhatsApp is taking the stage at Mobile World Congress in Barcelona, Spain. As a world leader in messaging, we’re excited to join the biggest annual connectivity event for the mobile communications industry. If you’re attending, make sure to join our sessions on Tuesday, March 3. James Detmer and Pushpendra Singh will be joined by some of our teleco partners and industry thought leaders, Wong Soon Nam, Marcio Fabbris, and Khalid Murshed, to discuss how WhatsApp is ushering in a new era of digital transformation.   Can’t make it in person? Check back here for a full breakdown of our sessions and insights about how WhatsApp and our partners are shaping the future of global connectivity.