Walmart Connect

The future of brand engagement is here—and it’s powered by partnership. At #CannesLions, our very own Ryan Mayward joined Creo's Kevin Blazaitis to discuss how co-creation between brands and creators is unlocking new growth opportunities in retail. Watch the video to see how this shift is driving deeper connections and redefining customer experience. 

The future of brand engagement lies in co-creation. As retail and the creator economy continue to converge, Ryan Mayward (Walmart Connect) and Kevin Blazaitis (Creo) sat down at Cannes Lions International Festival of Creativity to share how brands can unlock growth through deeper, more authentic partnerships with creators. It’s not just about reach—it’s about relevance. By collaborating early and building trust, brands can create content that resonates and delivers lasting value. Watch how this shift is reshaping customer experience and fueling the next wave of retail innovation. 

Four years ago, I joined Walmart excited by its potential to bridge physical retail with digital innovation — and the journey has been transformative. From scaling Walmart Connect’s advertising business to integrating platforms like VIZIO, we’re creating new ways to help customers discover products — both online and in-store. The goal has always been clear: meet and exceed customer expectations while building a unified experience that only Walmart can deliver. Let’s keep building! 💡#Innovation #Growth #Walmart https://lnkd.in/gmdDptYx

Industry legend Marc S. Pritchard joined Seth Dallaire at #CannesLions for a wide-ranging conversation, including his timeless marketing principles. Learn more about our conversations at Cannes here (https://lnkd.in/epWwBvvw) and find coverage from Ad Age here (https://lnkd.in/eatgkzb6).

We recently announced an expanded partnership with NBCU Advertising & Partnerships to bring advanced audience targeting and cross-platform attribution measurement to NBCUniversal’s live sports programming. At #CannesLions, Mark Marshall spoke with Seth Dallaire about how brands can harness the full-funnel storytelling power of live sports programming. Read more about how Walmart Connect and NBCUniversal are coming together to #WinCartsandMinds by bringing massive competitive scale for advertisers seeking to engage with highly valued sports viewers: https://lnkd.in/epWwBvvw

The Walmart Connect Partner Network Awards deadline is 📅 August 8!  If you haven’t submitted your nomination yet, now’s your chance to be recognized for your innovation, creativity, and impact with Walmart Connect. Don’t miss this opportunity to showcase your success. We can’t wait to celebrate your achievements! 📍 Apply here: https://shorturl.at/txFyZ Terms & Conditions apply: sforce.co/4eWmX24

Walmart Connect is proud to be a presenting sponsor of Walmart Marketplace's Let’s Grow! 2025. Join us at the Walmart Connect booth to discover how #retailmedia can help grow your business. Stop by and make the most of your time at Let’s Grow! 2025:   💬 Connect with our sales experts for custom strategies tailored to your goals and budget   🚀 New to Walmart Connect? Find out how to unlock a $2,000 ad credit to get started 📈 Already advertising? Get optimization tips and discover new ways to boost performance in time for Q4    Register to attend today, here: https://shorturl.at/aFqvi We’re excited to support our partners and sellers on their journey, and can’t wait to see you there!

Walmart Connect’s Allen Jerkens is teaming up with the Pacvue team for a can’t miss webinar designed to help brands and agencies capture early demand and boost sales this Back to School season. Register now! 

#CannesLions is one of our biggest tentpole events. Our team recently shared this excellent recap that really captures the energy of #CannesLions for us this year. I really enjoyed my conversations with Michael Shields and Beet.TV on the evolution of retail media, our new initiative with Omnicom Media Group that received coverage from Digiday and how we’re helping brands #WinCartsandMinds at Walmart. Huge thank you to all the Walmart Connect teams that make this one of our best events yet, and thank you to the brands, agencies, and partners who met with our team. We are grateful to have your partnership!

Enjoyed our conversation Michael Shields and Megan Pagliuca!