Trial Run - a Fractal product

𝗡𝗼𝘁 𝗮𝗹𝗹 𝗺𝗶𝗿𝗿𝗼𝗿𝘀 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵. 𝗡𝗲𝗶𝘁𝗵𝗲𝗿 𝗱𝗼 𝗮𝗹𝗹 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝘀. Every experiment relies on a control group to be its honest mirror, reflecting reality so you can truly measure impact. But what if that mirror is distorted? A poorly matched control isn't just a minor flaw. It's a fundamental issue that can: 🚨 Inflate your wins. 🚨 Hide your losses. 🚨 Misguide your budgets with false confidence. We’ve seen it firsthand: A retailer was thrilled, believing a new initiative drove an 𝟴% 𝗹𝗶𝗳𝘁. But their 'control' group included stores already running heavy promotions. Once we applied a 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆 𝗺𝗮𝘁𝗰𝗵𝗲𝗱, 𝗯𝗮𝗹𝗮𝗻𝗰𝗲𝗱 𝗰𝗼𝗻𝘁𝗿𝗼𝗹, the real, truthful lift was 𝗷𝘂𝘀𝘁 𝟮%. The initial story was great, but it wasn't real. At Trial Run - a Fractal product, we believe your control isn't just another group — it's your 𝗰𝗼𝗺𝗽𝗮𝘀𝘀 𝗳𝗼𝗿 𝘁𝗿𝘂𝘁𝗵. That’s why we go beyond surface-level comparisons, rigorously matching and diagnosing control groups to deliver balance, reliability, and the integrity you can truly trust. Don't let a deceptive reflection guide your next big decision. 🔍 𝗗𝗲𝗺𝗮𝗻𝗱 𝗽𝗿𝗲𝗰𝗶𝘀𝗶��𝗻. 🔍 𝗗𝗲𝗺𝗮𝗻𝗱 𝗰𝗹𝗮𝗿𝗶𝘁𝘆. What's the real story your data is telling? Let's talk at marketing.trialrun@fractal.ai #Experimentation #TestAndLearn #RetailAnalytics #DataDrivenDecisions #ControlsMatter #TrialRun #DataIntegrity #BusinessInsight

Some ideas sweep the room. Even better are the ones that prove they deserve scaling What's the biggest 'sweeping idea' you've tested that either soared or surprised you? Let's discuss marketing.trialrun@fractal.ai #TestAndLearn #Experimentation #ScaleWithProof #BusinessStrategy

𝗪𝗲 𝗱𝗶𝗱𝗻’𝘁 𝗰𝘂𝘁 𝘁𝗵𝗲 𝗽𝗿𝗶𝗰𝗲. 𝗪𝗲 𝗰𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲. In a Trial Run - a Fractal product experiment with a mid-size fashion brand, one small change made a big difference. 🛍 Same product 💰 Same price 🧠 Different framing Instead of $𝟭𝟳𝟵, we said: “𝗝𝘂𝘀𝘁 $𝟬.𝟰𝟵/𝗱𝗮𝘆” What happened? ✅ 16% more customers converted ✅ 9% came back for repeat purchases ✅ Confidence in buying went way up Why? $179 feels like a 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵. $0.49/day feels like a 𝘩𝘢𝘣𝘪𝘵. One’s a cost. The other, a routine. 👉 Don’t lower your price. Lower the resistance. That’s behavioral pricing in action. Let's talk marketing.trialrun@fractal.ai #TrialRun #BehavioralDesign #RetailExperiment #PricingPsychology #TestAndLearn #CustomerExperience #MarketingThatWorks

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮 𝘁𝗲𝘀𝘁 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. But you do need to test what everyone assumes works. In one Trial Run - a Fractal product experiment, we found that: 🚫 Reducing delivery time had 𝗻𝗼 𝗶𝗺𝗽𝗮𝗰𝘁 on satisfaction ⚡ But a simple ��what to expect” email after purchase led to a +𝟭𝟮% 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 and 𝗳𝗲𝘄𝗲𝗿 𝗿𝗲𝘁𝘂𝗿𝗻𝘀 The most powerful ideas often seem… boring. But that’s where the gold hides. 𝗧𝗲𝘀𝘁 𝘁𝗵𝗲 𝗯𝗼𝗿𝗶𝗻𝗴 𝘀𝘁𝘂𝗳𝗳. It’s where breakthroughs begin. What’s one “boring” thing you’ve never tested—but probably should? Let's talk marketing.trialrun@fractal.ai #PatternBreak #TestAndLearn #CX #RetailStrategy #BehavioralScience #CustomerExperience #TrialRun #EnterpriseExperimentation #Experimentation

𝗧𝗵𝗲 𝗦𝗶𝗹𝗲𝗻𝘁 𝗞𝗶𝗹𝗹𝗲𝗿 𝗼𝗳 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: 𝗥𝗲𝘁𝘂𝗿𝗻𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Customers don’t just return products. They return… to competitors. One retailer discovered their rigid returns process was silently driving churn — frustrating customers and hurting repeat sales. We, Trial Run - a Fractal product, helped them test a better approach: 👥 Easier returns + proactive help to resolve issues The Results: ✅ Fewer returns overall ✅ More repeat purchases ✅ Higher CSAT How you handle a return can make or break a customer relationship. 𝘞𝘩𝘢𝘵’𝘴 𝘰𝘯𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘳𝘦𝘵𝘶𝘳𝘯𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘺𝘰𝘶’𝘥 𝘵𝘦𝘴𝘵? Let’s talk about turning friction into loyalty marketing.trialrun@fractal.ai #CustomerExperience #Returns #Loyalty #FrictionlessExperience #TestAndLearn #RetailInnovation #TrialRun #CXDesign #Experimentation

𝗧𝗵𝗲 𝗣𝗼𝘀𝘁-𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗟𝗼𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗔𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲? A major electronics retailer had a familiar issue: Happy customers at checkout… turned frustrated after delivery. Why? Confusing setup. No support. Loyalty dropped. Repeat purchases stalled. We. Trial Run - a Fractal product, helped them run an experiment: 👥 Group A: Standard, reactive support 👥 Group B: Tailored guides + live chat + video setup help The Results: ✅ Higher CSAT & NPS ✅ More repeat purchases ✅ Lower support costs Post-purchase friction silently kills loyalty. Proactive, personalized service builds trust — and revenue. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘣𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘦 𝘴𝘢𝘭𝘦? 𝘓𝘦𝘵’𝘴 𝘵𝘢𝘭𝘬. 𝘓𝘦𝘵’𝘴 𝘵𝘦𝘴𝘵. 𝘓𝘦𝘵’𝘴 𝘣𝘶𝘪𝘭𝘥 𝘣𝘦𝘵𝘵𝘦𝘳 marketing.trialrun@Fractal.ai #PostPurchase #CustomerExperience #TestAndLearn #TrialRun #RetailInnovation #CustomerLoyalty #Experimentation #CXDesign #RepeatPurchase #FrictionlessExperience

𝗗𝗼𝗻’𝘁 𝘀𝗰𝗮𝗹𝗲 𝘄𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝘀 𝗿𝗶𝗴𝗵𝘁. 𝗦𝗰𝗮𝗹𝗲 𝘄𝗵𝗮𝘁 𝗽𝗿𝗼𝘃𝗲𝘀 𝗿𝗶𝗴𝗵𝘁. A retail client was convinced they needed fancy in-store kiosks for online order pickup. Their reasoning? “𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘸𝘢𝘪𝘵 — 𝘵𝘩𝘦𝘺 𝘫𝘶𝘴𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘨𝘳𝘢𝘣 𝘢𝘯𝘥 𝘨𝘰.” Sounded reasonable. Until we, Trial Run - a Fractal product, tested it. Using our platform, we ran a 50-store A/B test: • Half offered only kiosks for pickup • Half kept a human associate at the counter ✅ Human touch wins: • +25% repeat purchases • +17% basket size • Kiosks alone = flat growth + lower satisfaction 𝗔𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝗽𝗮𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀. Our platform makes omnichannel testing simple, fast, and measurable — so you can scale only what works, with confidence. From pickup flows to loyalty programs, promotions, and beyond — we help you test smarter. What’s one customer assumption you’d test first? Let’s chat marketing.trialrun@fractal.ai #TestAndLearn #Omnichannel #CustomerExperience #RetailInnovation #Experimentation #RetailAnalytics

“𝗪𝗲 𝗿𝗮𝗻 𝗮 𝘁𝗲𝘀𝘁 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿...” That’s what a retailer told us when we asked about their experimentation strategy. It was a great test — clear hypothesis, solid results. But here’s the problem: nothing happened after that. No follow-up tests. No iteration. No culture of learning. One-off tests can give you answers. But only 𝘩𝘢𝘣𝘪𝘵𝘶𝘢𝘭 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 builds a smarter, faster, more innovative business. We, Trial Run - a Fractal product, have seen retailers thrive when they stop thinking of testing as a checkbox and start treating it like a muscle — one they flex every week, across teams, channels, and ideas. ✅ Better decisions ✅ Faster innovation ✅ Deeper customer insights ✅ Stronger alignment across teams 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁? 𝗢𝗿 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 “𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲” 𝘁𝗼 𝘁𝗲𝘀𝘁? Drop your thoughts at marketing.trialrun@fractal.ai #ExperimentationCulture #RetailInnovation #TestAndLearn #CustomerInsights #BusinessGrowth #ContinuousImprovement #TrialRun

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝘄𝗲𝗿𝗲 𝘀𝗼 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗳𝗶𝗻𝗱, 𝘁𝗵𝗲𝘆 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗷𝘂𝗺𝗽𝗲𝗱 𝗶𝗻𝘁𝗼 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀’ 𝗰𝗮𝗿𝘁𝘀? That’s exactly what we set out to test. We at Trial Run - a Fractal product ran an in-store experiment where high-converting Hero SKUs were moved to premium, high-traffic zones—end-caps, power aisles, and front-of-store placements. 𝗧𝗵𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲: Maximize visibility and conversion.   𝗪𝗵𝗮𝘁 𝘄𝗲 𝘁𝗲𝘀𝘁𝗲𝗱? : • Strategic placement of top-performing products • Aligning high-intent areas with high-impact items 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝘂𝗻𝗱? :  ↑ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀 – Better visibility drove more purchases  ↑ 𝗔𝘁𝘁𝗮𝗰𝗵 𝗥𝗮𝘁𝗲𝘀 – Shoppers added more related items  ↑ 𝗕𝗮𝘀𝗸𝗲𝘁 𝗦𝗶𝘇𝗲 – Smarter layouts boosted AOV This test showed that merchandising isn’t just about stocking shelves; it’s about directing attention. 𝙒𝙝𝙚𝙣 𝙙𝙚𝙨𝙞𝙜𝙣 𝙢𝙚𝙚𝙩𝙨 𝙙𝙖𝙩𝙖, 𝙩𝙝𝙚 𝙧𝙚𝙨𝙪𝙡𝙩𝙨 𝙖𝙧𝙚 𝙥𝙤𝙬𝙚𝙧𝙛𝙪𝙡. Curious what your store could look like with test-and-learn precision? Let’s talk. marketing.trialrun@fractal.ai #RetailMarketing #MerchandisingStrategy #Experimentation #RetailInnovation #HeroSKUs #TrialRun #RetailAnalytics #CustomerExperience #TestAndLearn  

𝗧𝗶𝗺𝗶𝗻𝗴 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 𝗘𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. The same message sent at 5:30 PM vs. 10:00 AM can yield drastically different results.  At Trial Run - a Fractal product, we’ve seen how simply optimizing when you send a campaign can improve: ✔ 𝗢𝗽𝗲𝗻 𝗿𝗮𝘁𝗲𝘀 ✔ 𝗖𝗹𝗶𝗰𝗸-𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝘀 ✔ 𝗙𝗶𝗻𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 By testing different send times across days and hours, brands can identify the optimal time when their audience is most receptive, thereby boosting campaign ROI without altering the creative or offer. 𝘽𝙚𝙘𝙖𝙪𝙨𝙚 𝙨𝙤𝙢𝙚𝙩𝙞𝙢𝙚𝙨, “𝙬𝙝𝙚𝙣” 𝙗𝙚𝙖𝙩𝙨 “𝙬𝙝𝙖𝙩.” Want to know more? Let's talk marketing.trialrun@fractal.ai #RetailMarketing #Experimentation #MarketingScience #CustomerEngagement #GrowthMarketing #ABTesting #CRMOptimization #FractalAnalytics #TrialRun #SLE #CampaignTiming