LatentView Analytics

That’s two down! Jersey City marked the second leg of our event, DataAisle: Smart Intel for Smarter Shelves. We kicked off the event with our CEO, Rajan Sethuraman, setting the stage with an engaging discussion on AI applications in the CPG and retail industries. This was followed by the first panel discussion, which focused on accelerating value with AI-powered RGM. The panel featured Amaresh Sahoo from Xometry, Sanj Nandy from Mars Wrigley, Bhaumik from Haleon, and Ash Mehra, Ex-Constellation Brands, moderated by Ravi Shankar from Decision Point Analytics. The next panel explored the new face of marketing in CPG that is autonomous, agile, and agentic, with Akshay Sardesai - Reckitt, Xavier Sanchez de Carmona - Pernod Ricard, and Alexander Molander - Essity, and was moderated by Kaushik Boruah - LatentView. We wrapped up the evening with engaging conversations over great food and drinks. Our next and final stop: Dallas!

When every insight counts, delays in data extraction quietly hinder impact. Streamlining extraction and analysis with GenAI shifts the focus from process to performance, giving teams the clarity and speed they need. Explore how integrating GenAI can refine your marketing analytics and accelerate decision-making.

AI, Autonomy, and a Room Full of Ideas in New York! We wrapped up On The Dot: Automation to Autonomy in Finance yesterday. Parijat Banerjee kicked things off with a keynote tracing the journey from ATMs to agentic AI, showing how finance is moving from rule-based automation to intelligent decision-making. The fireside chats pushed the conversation even further: Glenn Fodor, CFA, explored how Agentic AI is redefining workflows: not just reacting to inputs, but anticipating outcomes. Carol Rosman Neiditch zeroed in on AI and the trust equation: tackling the need for fairness, transparency, and accountability in financial systems. We also shared a peek into LatentView’s own work in this space — like PlanScan AI for insurance and FinSight AI for B2B finance — built to speed up insight, cut manual effort, and bring context-rich intelligence to the front lines. A huge thank you to our speakers, guests, and everyone who made this event a success.

Our Chennai Kaalpandhu League (CKL) initiative just bagged First Runner-Up at the MCCI CSR Awards 2025! This one means a lot because CKL is a cause close to our hearts. As they say in sports, it’s not just about winning or losing, but how you play the game — and our team’s been playing it right. Big cheers to everyone who made this possible, especially the young athletes who inspire us every day.

Customers expect personalized experiences, but achieving 1:1 personalization demands extensive data management, resources, and strategic AI initiatives. Boobesh R., Practice Head of Marketing Analytics at LatentView Analytics, shares three effective personalization strategies for enhancing customer satisfaction without breaking the bank.

AI is powering every move and decision in the financial services industry. Are you making the most of it? Let's talk at our exclusive event, On the Dot—Automation to Autonomy: Getting the AI Advantage in Finance, on July 30, 2025, at the New York Hilton Midtown. Our experts will explore key topics like: - Agentic AI in Finance: Shifting from Response to Foresight -  AI and the Trust Equation: Ensuring Transparency, Fairness, and Accountability It's going to be an evening filled with sharp insights, fresh perspectives, and a closer look at AI’s evolving role in transforming the financial services industry. Learn more: https://lnkd.in/g8JpYQ69

Organizations that scale AI beyond pilots have two things in common: a robust data foundation and C-suite backing. In the latest episode of 'The Backstory on Marketing and AI' podcast, Boobesh R., Head of Marketing Analytics at LatentView, and podcast host Guy R. Powell, explore how AI is reshaping marketing strategies. Boobesh shares key insights on how Fortune 500 companies are transitioning from pilot projects to full-scale AI deployments, along with real-world GenAI use cases across various industries. From hyper-personalized campaigns to accelerated campaign launches and impactful customer engagement, find out what’s working, what’s not, and what’s next for AI in marketing. Listen to the full episode - https://lnkd.in/g5CfQr7N

 That Was One Great Evening in Atlanta! We just wrapped up the first leg of DataAisle: Smart Intel for Smarter Shelves, our three-city CPG roadshow in Atlanta yesterday! It was an evening filled with hot takes and insider stories on how AI is transforming the entire consumer value chain, from concept to cart. Our CEO, Rajan Sethuraman, set the tone for the discussions with his welcome address on how data and AI have become mission-critical for CPG leaders.  Rob Saker from Databricks delivered the keynote on how AI is transforming every stage of consumer engagement from innovation to discovery and sales. This was followed by a fireside chat featuring Bharath Ramasubban from Microsoft in conversation with Ravi Shankar and Abhishek Raghupungav from Decision Point Analytics. They explored how BI is evolving with AI, from reactive dashboards to AI-native BI, enabling natural language queries and deeper data narratives for all users. Our next stops: New Jersey: July 31, 2025, at Hyatt House Jersey City Dallas, Texas: August 6, 2025, at Renaissance Dallas at Plano Legacy West Hotel https://lnkd.in/gViSX9fB

Visibility is no longer confined to your website, it’s everywhere, even in spaces you don’t control. Traditionally, marketers focused on driving traffic through blog posts and content on their own platforms. But GenAI is changing this narrative. AI engines now pull content from trusted sources like Forbes and the Wall Street Journal. If your brand is mentioned there, it can gain far more visibility than on your own site. In The New Marketing Equation: Data + AI + Imagination, Tessa Burg, CTO at Mod Op, and Boobesh R., Practice Head - Marketing Analytics at LatentView, explore how this shift is reshaping marketing and how marketers can stay ahead when visibility is about more than just clicks. Listen to the full episode to learn more - https://lnkd.in/gVzXaKFj

Retail promotions, once shrouded in guesswork, are evolving into data-driven strategies. By analyzing price elasticity, retailers can tailor discounts for maximum impact. Advanced analytics also enable a more holistic view of your promotions' effectiveness, measuring factors beyond sales figures to understand customer acquisition and overall brand impact. It emphasizes that a data-driven approach can equip retailers to navigate a shifting landscape and deliver promotions that drive revenue and customer loyalty.