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About us

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.  What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

Website
http://www.publiciscollective.com
Industry
Advertising Services
Company size
5,001-10,000 employees
Headquarters
New York
Type
Privately Held

Locations

Employees at Publicis Collective

Updates

  • Proud to see our Publicis Collective leaders shaping important conversations @ Cannes Lions 2025. Here’s a snapshot of the insights they shared:   🌟 Empathetic Leadership: A key focus was on the human side of our industry, with our CEO sharing insights on mentorship and building resilient, inclusive teams ready for the future.   🧠 Human-First AI: Our leaders emphasized AI as a partner, focusing on how it will continue to enhance human ingenuity to deliver more personalized and impactful work – across all media channels, including retail media.   🔗 Bridging Brand & Performance: They discussed unified strategies, highlighting that building long-term brand love and driving short-term performance are not mutually exclusive but essential partners in growth.   Thank you to our friends Lauren Griewski, Elizabeth Herbst-Brady, and Susan Grace for inviting us to speak with Ascendant Network + Chase Media Solutions, The Female Quotient, Givsly + Teads, and Custom Content from WSJ + NYSE. Cannes energized our team and we’re proud to be at the forefront of what’s next in marketing.  #CannesLions2025 #MarketingLeadership #lionpride

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  • Huge thanks to MediaVillage.org for spotlighting David Lai, President and Head of Global Data, Analytics & Transformation at Publicis Collective, in their inspiring AAPI Leadership Roundtable. 🌟 In the powerful discussion, David and fellow industry leaders explored the crucial evolution of inclusion in media and advertising. He specifically underscored the importance of AAPI leadership visibility, sharing: “…We can be front and center in the boardrooms, driving businesses, that’s something I’ve had the privilege of being a part of.” #lionpride #aapi   https://lnkd.in/eHJjwugn

    From Only to Many: AAPI Leaders Share Journeys of Empowerment and Belonging (Podcast)

    From Only to Many: AAPI Leaders Share Journeys of Empowerment and Belonging (Podcast)

    mediavillage.com

  • 🎉👏🏼Congrats to The General® on your most awarded campaign - ever. We’re so proud to partner with a team focused on driving exceptional outcomes for customers and the business. We can’t wait to see what’s next.

    View organization page for The General®

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    Awards season is here! Tonight, team members from The General, along with our partners at Energy BBDO and Publicis Collective, attended the Effie Worldwide Awards. We’re so excited to bring home the Bronze in the Insurance Category for The General Sound Studio, the most awarded program in our brand’s history! A few years back, we heard the feedback: “The General feels cheesy — not for me.” Instead of backing away, we used that insight to power one of our most meaningful brand evolutions. What started as a bold idea, The General Sound Studio™ became a cultural moment, earning nearly 20 award nominations and wins across Cannes Lions, Clios, Effies, Shortys, and more. Thank you to our customers, partners, and the full TG family for being part of the journey! #EffieAwards2025 #EffieAwards

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  • Cheers to Pernod Ricard Jefferson's Bourbon for their Best Native Marketing win at the MediaPost Planning & Buying Awards! Their strategic collaboration with Max delivered top-shelf immersive experiences and custom content, drawing a compelling parallel to Jefferson's unconventional spirit and inspiring fans to #GoBoldly. We’re raising our glass for this well-deserved recognition, proof that bold moves pay off.  🥃

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  • A recent study conducted by Intent Lab, a research collaboration between Publicis Collective and Northwestern University Medill School, helps brands understand how consumers are using digital tracking to monitor their health. Turns out 30% of surveyed participants don’t make changes to their lifestyle despite tracking their health habits. Curious how people like you are tracking their health? ⌚️     Read the latest edition of the Digital Satisfaction Index Spotlight to answer:    ✔️ What health tracking technologies are consumers utilizing?  ✔️ What factors contribute to their satisfaction?  ✔️ How do consumers use health tracking data?  ✔️ How can brands leverage the social aspects of health tracking to create stronger connections with their consumers?     Download the full report to learn more: https://lnkd.in/emejUnDA

  • Publicis Collective reposted this

    View organization page for Publicis Groupe

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    Publicis Groupe announces a strong start to the year, with Q1 organic growth at +4.9%, confirming guidance after record new business run. Arthur Sadoun, Chairman and CEO of Publicis Groupe:  “Publicis had a very strong Q1, with reported net revenue of +9.4%, including organic growth of +4.9%. We kick-started 2025 with a record new business run, with a dozen material wins across diverse sectors, geographies and expertise. This performance, placing us at the top of the rankings, once again, will allow us to offset the potential effects of the deteriorating macroeconomic context. It makes us extremely confident in delivering our 4-5% organic growth guidance for the year, translating to 6-7% at constant currency, including acquisitions. The first months of 2025 were also busy in terms of M&A. We have invested half a billion euros in data, creators, and digital media, reinforcing our position as a Category of One to deliver innovation and differentiation for our clients, and opening new addressable markets for us.   Looking ahead, we have never been in a stronger position to help our clients, in the good times, and even more importantly, in the challenging ones. Thanks to the best identity graph in the industry, they can accelerate their growth by building direct relationships with their customers and their prospects. With our unique connected media ecosystem, they can optimize their investments and link them to business outcomes. Our production backbone enables them to minimize waste, and maximize creative asset reuse. And with our 25,000 engineers, they can future-proof their business in the age of AI. These unique competitive advantages, and our diversified revenue mix that continues to withstand business cycles, mean that today we are confident in outperforming not only in 2025 - for the 6th year in a row - but also beyond, in what will be a shrinking competitive landscape. I’d like to take this opportunity to thank our teams for their unwavering efforts, and our clients for their continued and increasing trust.” https://urlr.me/95NYhZ

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  • Last month, the power of our One Collective came through as we partnered with Givsly to support local Collective Cares organizations. In NYC, we assembled 240 wellness kits for women at WIN NY. In Birmingham, we sorted 5,000 lbs of donated food for families supported by Forgotten Harvest. And in Chicago, we leveraged our problem-solving skills to coach the kids at Off The Street Club through an epic Escape Room Challenge. Thank you to every single Collective Cares volunteer who contributed to these meaningful efforts. 💛

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