Direct Agents

Your funnel doesn’t matter if no one sees it. In our latest article, “Rebuilt for Reach: How B2B Brands Compete in the Attention Economy,” we break down how today’s leading teams are acting like media brands building content ecosystems that grow audience, drive demand, and shape market perception. 🧠 Buyers Don’t Follow Funnels: They form opinions through LinkedIn, newsletters, and podcasts not gated whitepapers or cold calls. 🎥 B2B Is Hiring Creators: TikTok strategists. YouTubers. Visual storytellers. Content that educates and entertains wins attention and trust. ⚙️ Content Systems Win: High-performing teams build newsroom style engines that ship content weekly, not quarterly. 💡 Demand Creation Powers Growth: Awareness fuels pipeline. Modern teams blend brand and sales into one motion. Read the full article now!

Want to make a real difference at an award-winning marketing agency? ✨ We’re searching for driven and creative individuals to be part of our dynamic team! If you’re results-driven and excel in an innovative, fast-paced environment, we’d love to connect with you. Apply today https://lnkd.in/gFxuFym

Your Audience Has Left Cable. Has Your Strategy? 📉 📱 On Demand, On-Device: CTV fits mobile first lives with flexible, watch anywhere content. 🎯 Smarter Targeting: Reach viewers by interests, behaviors, and household data without being intrusive. 🎬 Content-Driven Creative: Ads that feel native, entertaining, and unskippable outperform every time. 📈 CTV = Brand Opportunity: It’s not just a shift it’s a smarter way to connect, engage, and convert. Is your brand showing up where your audience actually watches? Let’s make that happen: https://lnkd.in/eT9ny43E

One size fits all creative no longer works. Today’s best performing brands are rethinking how content is built, tailored, and deployed across platforms. In our latest article, “Built to Fit: How Platform-Specific Creative Drives Growth,” we break down how leading brands are rebuilding creative systems to match the pace, tone, and demands of every channel. 📱 Platform Fit Drives Performance: TikTok favors lo-fi storytelling. LinkedIn rewards clarity and credibility. Content must meet each platform where it is. ⚙️ Creative Is an Efficiency Lever: Smart teams scale through modular frameworks not more production. 🤝 Media + Creative Must Align: Embedding creative earlier in the planning process unlocks speed, consistency, and stronger execution. 📊 Systems Outperform Volume: It's not about creating more assets it's about building a structure that adapts quickly and performs everywhere. Read the full article now!

🎙️Tune in to the latest episode of Rising with Jodi Cary, Director of Brand and Creative at Corewell Health, as she explores the theme of re-emergence. She shares career insights, creative leadership lessons, and how to navigate growth in the face of change. Listen Today 🎧 : https://lnkd.in/e-r3GjBf

In our latest case study, we highlight how a leading beauty services brand achieved a drastic increase in bookings through cross-platform digital marketing. We ran a full-funnel strategy across paid social, search, and display combining prospecting, retargeting, and conversion optimization to drive a 172% lift in bookings, 3X higher conversion rates, and a 17% drop in cost per booking. Ready to see how strategic channel activation can drive results? Lets connect: https://lnkd.in/eVms_-V9

Last week, our NYC, LA, and Austin leadership teams came together for our 5th Annual Executive Retreat in beautiful Upstate New York! The day was a valuable opportunity to step back, connect as a team, reflect on what we’ve accomplished, and set our sights on what’s next. Taking time to reflect and plan together helps us lead with intention and ensures we're set up to drive impact across the business. Here’s to strong teams, shared goals, and the momentum we’re building for what’s ahead. 🌟

Our EVP, Megan Conahan, shares why OpenAI’s new agent launch is a game-changer for marketers. With ChatGPT now able to research, analyze, plan, and even take action, AI is shifting from assistant to autonomous coworker. This update transforms how we approach competitive audits, campaign planning, and performance tasks. However, speed doesn’t replace strategy. Marketers must know how to delegate to AI without giving up judgment, and those who adapt will move faster and smarter than the rest.

We were thrilled to have Joseph Belafonte, our SVP of Product, Data, and Experience, speak at the IAB Measurement Summit in Long Island, NY! He joined an exciting conversation on how AI is transforming the future of measurement, and how it is driving smarter insights, better attribution, and more meaningful impact. Thank you to IAB for hosting a dynamic and forward-thinking session!

Prime Week no longer belongs exclusively to Amazon. It’s a retail showdown spanning Walmart, Target, and TikTok and shoppers are driving the shift. In our latest article, “The Rise of the Omnichannel Shopper: Prime Week Trends and Insights,” we explore how forward-thinking brands are winning Prime Week by syncing strategy across platforms, audiences, and SKUs.   🛍️ Omnichannel is the norm: 63% of shoppers placed multiple orders, and over half compared deals across Amazon, Walmart, and Target before buying.   📦 Baskets are blended: 35% of carts had <$20 items, while 32% included $100+ splurges. The right mix drives both volume and margin.   🧠 Know your buyer: High-income, suburban women 45–64 led the charge. Behavioral and demographic targeting isn’t optional it’s a growth lever.   ⚙️ Execute across the funnel: Our pre-Prime activations, AMC-powered targeting, and AI bidding pushed hero SKUs into high velocity positions without overspending. Read the full article now!