Coalition for Innovative Media Measurement (CIMM)

A sneak peek at programming for CIMM Summit 2025 at City Winery NYC 👀 On September 16 & 17, we’ll dive into the critical issues shaping cross-platform measurement, data collaboration, and monetization — and explore real solutions to move the industry forward, including: ➡️ The Currency Equation: New Cost Models for a New Marketplace ➡️ Effective IDR: It's About Quality over Quantity ➡️ Indie Agencies, Outsized Impact: Measurement and Innovation Beyond Currency ➡️ From DAI to PMPs: The Pipes that Power Biddable Live TV ➡️ Members Sound Off: Governance, Transparency & Media Transactions And, as always, we’ll present exclusive findings from CIMM’s latest studies like The (True) Economics of Measurement and more. Stay tuned for speaker updates and register here: https://lnkd.in/eZwVXMjm

TOMORROW @ 2PM ET: Join CIMM for a deep dive on its latest research exploring the case for an open, industry-standard watermarking solution, a conversation on what's possible, and an overview of what's next. Tune in here: https://lnkd.in/eV-kzmmd

📍 On Tuesday, September 9th, CIMM and the TVB will co-host a virtual Local Innovation Showcase to explore the latest measurement and currency innovations in the local TV and video marketplace. 📃 Building on CIMM and TVB’s paper published earlier this year, the event will convene senior industry executives for a deep dive into this transformative environment. 👥 The agenda will feature a standout lineup of experts from Publicis Media, WPP Media, Omnicom, Hearst, Gray Media, Comscore, Inc., AdImpact, New York Interconnect, GMMB, Locality, Nexstar Media Group, Inc., dentsu, Ampersand, Spectrum Reach and Comcast Advertising. 🎟️ Hosted by CIMM’s Jon Watts and the TVB’s Hadassa Gerber, the event is open to the entire industry– and it’s shaping up to be one you don’t want to miss. Register here: https://lnkd.in/gxjiHiPZ

As the media and advertising industries continue to evolve, so too does the measurement landscape— bringing forward both new opportunities and complexities. CIMM's mission is to empower a collaborative future in support of improvements, best practices, and innovations across the entire ecosystem. Tune in to Tameka Kee's conversation with Basis Technologies' Noor Naseer for a deep dive on CIMM's efforts to drive meaningful change.

Our flagship, two-day annual event - CIMM Summit - is September 16-17 at City Winery in NYC! Early bird registration is NOW OPEN ‼️ Every year, Coalition for Innovative Media Measurement (CIMM) brings together top executives in media, advertising and measurement for unique, impactful discussions and debates that you can’t get anywhere else, and the CIMM Summit will be no exception. The agenda is being set, with speaker announcements to follow. Special thank you to our sponsors: AdImpact, Ampersand, Comscore, Inc. & TiVo. Tickets are complimentary for members and early bird tickets are available for the wider industry to purchase. Register today! https://lnkd.in/eZwVXMjm

The Coalition for Innovative Media Measurement (CIMM) is delighted to announce the publication of Brave New World: Best Practices for Planning, Buying and Measuring CTV and Streaming Ad Campaigns. Authored by Bhavana Smith, Bret Leece & Todd Gordon, this piece of research highlights the most effective practices for planning, buying and measuring CTV and streaming campaigns– drawn from in-depth interviews, case studies, and operational insights from across the ecosystem. Special thanks to our co-sponsors and companies applying innovative approaches to CTV advertising: Amazon Ads, Fox Corporation, Innovid, LiveRamp, Kargo, and Spectrum Reach! The full report is now available on the CIMM website: https://lnkd.in/gaiK7425

Ahead of CIMM's webinar on July 31, which will provide attendees with a deep dive on its recent study exploring the case for an open, industry-standard watermarking solution, let's take a closer look at the agenda 👀 📋 Report authors Caroline Horner and Howard Fiderer will present a summary of their research, which affirms that the US market would benefit from widespread adoption of an open, universal watermark 🎤 AD-ID’s Nada M Bradbury, IAB Tech Lab’s Anthony Katsur, GroupM’s Deborah Murray, and NBCUniversal’s Frank Rizzo take the virtual stage for an insightful panel discussion on watermarking’s overall feasibility and value 📊 Tom Sly, Daniel Brackett, and Tom Morgan of the Universal Addressable Alliance present an overview of their watermarking proof-of-concept test, currently being designed in partnership with multiple industry players including OEMs 🎟️ Register for the webinar here: https://lnkd.in/eV-kzmmd

🗣️SPEAKER UPDATE: WPP Media’s Deborah Murray, IAB Tech Lab’s Anthony Katsur, and AD-ID’s Nada M Bradbury Bradbury are joining CIMM’s July 31 webinar exploring the case for an open, industry-standard watermarking solution. 🗓️ICYMI: CIMM will host a virtual Deep Dive Webinar open to the entire industry on the findings from its recent watermarking study– including an insightful panel discussion on watermarking’s overall feasibility and value. 🎟️ Register for the webinar here: https://lnkd.in/gCUTvBWD 

Exploring the Case for an Open, Industry-Standard Watermarking Solution 🗓️ On July 31st, CIMM will host a virtual Deep Dive Webinar open to the entire industry– exploring the findings from its recent study on watermarking. The event will begin with a presentation from industry experts and report authors Caroline Horner and Howard Fiderer followed by an insightful panel discussion on watermarking’s overall feasibility and value. Featured speakers (with more to come) include:  👉 Tom Sly 👉 Daniel Brackett 👉 Nada M Bradbury 👉 Tom Morgan The event will conclude with an overview of an in-progress watermarking proof-of-concept test– designed in partnership with multiple industry players, including OEMs. 🎟️ Register for CIMM’s virtual Deep Dive Webinar via the link below! https://lnkd.in/gCUTvBWD

CIMM is delighted to announce an important industry event to drive learning and collaboration around a new, universal Watermarking standard that would support improved cross-platform measurement of TV content and ads, plus the deployment of standardized activation triggers. 🤚 This virtual Deep Dive Webinar will be held on July 31st from 2-3pm ET, and is open to all members of the TV and advertising ecosystem - CIMM Members and non-Members alike. Please join for an electric afternoon of exploring industry solutions, and a review of a proof-of-concept test in the works. 🎟️ Register for CIMM’s virtual Deep Dive Webinar via the link below! https://lnkd.in/gCUTvBWD