With the new funding received from Members Project, "Early Detection Matters" is working to raise awareness, help people recognize the 10 early warning signs of Alzheimer's, and enable them to pursue an accurate diagnosis with their physician.

The funding strategy is supporting a national campaign aimed at changing attitudes and perceptions regarding early detection. The latest activities include:

• Comprehensive coalition-building: The organization is currently identifying key stakeholders in healthcare as well as in other critical public and private sectors to establish communication channels and disseminate information — American Express is hosting and participating in several of these coalition meetings.
• Education campaign development: The project is developing and launching a multimedia education program supported by a toll-free telephone number, a website, and a series of education booklets. The Alzheimer's Association is crediting Members Project on all campaign communications materials.
• Workshop creation: The project is rolling out a series of consumer, classroom-based workshops through a national network of 77 chapters, and engaging physicians through continuing medical education programs.
• Multicultural access work: Specific efforts are taking place to promote access to Alzheimer's information across multicultural populations, including the creation of a Spanish portal highlighting early detection information and its benefits.

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With the new funding, Members Project is bringing to life innovative, teacher-submitted classroom projects posted at DonorsChoose.org. Donors Choose is crediting Members Project on their site as the donor for each project funded with the award money.

The funding strategy is three-fold and is reaching 1,500 teachers and benefiting more than 40,000 students. It includes:

• Working with teacher engagement partners who serve in low-income communities by encouraging them to submit projects with a guarantee of funding support.
• Offering existing DonorsChoose.org teachers at high-need schools free and reduced-priced lunches for eligible students, with guaranteed funding towards their projects.
• Strategically funding projects at high-need schools in over 15 targeted communities in cities across America.

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