I’m 48.
Since launching Impact Theory, I’ve:
• Filmed 606 interviews
• Generated over 1,000,000,000 views
• Spoken with nearly every high performer on the planet
Here are 10 of my favorite episodes (in no particular order):
I can tell in about 4 seconds if a piece of copy is effective.
It took me 3 years of writing bad copy to get there, and it's the same skill that catches AI slop.