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The NAI Releases 2025 Annual Report Highlighting First-of-a-Kind Privacy Self‑Regulation in Digital Advertising
Findings from More Than 70 Member Privacy Reviews Highlight Industry Progress and a Roadmap for Compliance in an Era of Accelerating State Enforcement WASHINGTON, D.C. — May 13, 2026 The NAI, the leading non‑profit self‑regulatory association dedicated to responsible data practices in digital advertising, today released its 2025 Annual Report, marking 25 years of privacy
Statement from NAI President & CEO Leigh Freund on the CalPrivacy Settlement with PlayOn Sports Decision
WASHINGTON, D.C. (March 3, 2026) – Today, President & CEO of the NAI, Leigh Freund issued the following statement in response to the CalPrivacy Enforcement Division’s settlement with PlayOn Sports. “Companies across the digital media industry should take note of this important enforcement decision reached by CalPrivacy. Among the concerns raised, the agency highlights that a
The NAI Issues Statement on California’s Enactment of AB 566
WASHINGTON, D.C. (October 9, 2025) – Yesterday, California Governor Gavin Newsom signed AB 566, a law requiring all web browsers to provide opt-out preference signals. In response, NAI President and CEO, Leigh Freund, provided the following statement. “While the NAI supports easy to use consumer controls, I’m disappointed that California is mandating browser-based opt-out preference signals
The NAI Welcomes Megan Cox as Director, Privacy Review Program
WASHINGTON, D.C. (May 19, 2025) – The Network Advertising Initiative (NAI) is pleased to announce Megan Cox as the new Director of its Privacy Review Program. Megan joins the NAI with a distinguished legal career focused on privacy and data protection, bringing extensive experience from her prior work as an attorney in the Federal Trade
NAI Announces Framework for New Era of Digital Advertising Self-Regulation
Leading Self-Reg Organization Shifts to Promote Legal Compliance WASHINGTON, DC (March 10, 2025) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory trade association for advertising technology companies, announced the launch of the NAI Self-Regulatory Framework (NAI Framework), a new model for digital advertising self-regulation to help companies comply with U.S. state and
NAI Applauds House Committee on Passage of Strong Children’s Privacy Legislation
COPPA 2.0 provides the opportunity to establish a new national standard for children’s data privacy, and a level playing field for all companies WASHINGTON, D.C. (September 18, 2024) – Today, the House Energy & Commerce Committee passed the Children and Teens Online Privacy Protection Act (COPPA 2.0, H.R. 7890) by voice vote. NAI President and
NAI Applauds Senate’s Passage of Strong Children’s Privacy Legislation
KOSPA provides opportunity to level the playing field on kids privacy for all companies WASHINGTON, DC (July 30, 2021) – Today, the Senate passed the Kids Online Safety and Privacy Act (KOSPA) by a vote of 91-3. NAI President and CEO Leigh Freund issued the following statement in response to KOSPA’s proposed privacy protections: “NAI
NAI Statement re: Google’s New Path for Privacy Sandbox on the Web
Supporting Google’s decision to maintain third-party cookie support while enhancing user transparency and control. WASHINGTON, DC (July 23, 2024) – The NAI encourages our members, and the entire digital advertising industry, to develop and implement privacy-enhancing approaches to data-driven advertising, and we appreciate the work Google has done to create new technologies through the Google
NAI: APRA should focus on preserving beneficial uses of data, and protecting consumers from harm
Welcomes a bipartisan, bicameral effort to enact a uniform national privacy framework On April 17, the NAI sent a letter to the U.S. House Committee on Energy and Commerce welcoming the recent American Privacy Rights Act (APRA) discussion draft. The NAI supports bipartisan, bicameral efforts to enact a federal privacy law, but urges members of
NAI Sends Letter to CA Judiciary Committee in Support of Delete Act Amendments
On April 16, the NAI sent a letter to California Judiciary Committee stating our support of SB 1076, legislation to provide narrow but important updates to the California Delete Act, while preserving the Act’s requirement for a centralized, easy to use deletion mechanism for consumers. The NAI supports SB 1076 for tailored amendments to prevent fraud
NAI Welcomes Bipartisan, Bicameral Effort to Enact a Uniform National Privacy Framework
Efforts should focus on preserving beneficial uses of data, and protecting consumers from harm WASHINGTON, DC (April 9, 2024) – The Network Advertising Initiative (NAI) released the following statement from Vice President of Public Policy David LeDuc on the draft American Privacy Rights Act of 2024 (APRA), a discussion draft released by Sen. Maria Cantwell
The NAI Supports Limits on the Sale of U.S. Consumer Data
Washington, DC (February 28, 2024) – The Network Advertising Initiative (NAI) released the following statement from NAI President and CEO Leigh Freund. “The NAI supports the President’s plan to ban sales of sensitive U.S. consumer data to foreign adversaries. The nonconsensual sale of U.S. consumer data to foreign governments is unethical and poses a serious
NAI Working with Members to Develop New Industry Guidelines for Sensitive Location Data
WASHINGTON, DC (January 24, 2024) – The Network Advertising Initiative (NAI) today released the following statement from NAI President and CEO Leigh Freund. “Data providers are continuing to grapple with the balance between the value of location data for advertising, transportation, and public health and the risks that data associated with sensitive locations like healthcare facilities
The NAI Unveils Best Practices for Health Advertising
New best practices advocate for the use of demographic data for health advertising, rather than sensitive personal health information. WASHINGTON, DC (November 8, 2023) – The Network Advertising Initiative (NAI) today released recommended best practices outlining how companies can utilize demographic consumer data for health-related advertising. This guidance bolsters consumer privacy protections around sensitive consumer
NAI Comments on Health Data Privacy RFI
WASHINGTON, DC (September 29, 2023) – On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should emphasize the importance of data-driven health advertising for consumers and healthcare professionals, benefiting from improved access to medical treatments,
Tony Ficarrotta Returns to the NAI as VP and General Counsel
Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce Tony Ficarrotta is re-joining the organization as Vice President and General Counsel. This strategic move underscores NAI’s commitment to maintaining
Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis
NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement actions, and associated guidance over the last 18 months finds significant new conclusions regarding how sensitive health data should be defined and treated. These conclusions
NAI Legal and Regulatory Analysis: Sensitive Health Information
WASHINGTON D.C. (September 5, 2023) Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways in which regulators approach protecting consumer data. This legal analysis of recent state privacy laws, federal enforcement actions, and associated
NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR
WASHINGTON, DC (August 8, 2023) – On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s Health Breach Notification Rule (HBNR). NAI’s comments, while agreeing with the Commission on many of the proposed changes to the HBNR, also recommended a series
NAI Comments on CFPB RFI
WASHINGTON, DC (July 14, 2023) – The NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and make recommendations to the CFPB and other policymakers to enhance consumer privacy and data protection, while also maximizing competition across the digital media industry:
NAI Shares Goals of WA Health Data Law
WASHINGTON, DC (April 27, 2023) – The NAI released the following statement by President & CEO Leigh Freund on Washington State’s My Health My Data Act, signed into law today: “The NAI shares the goals of the My Health My Data Act, to protect consumers’ sensitive health data. In many ways, the requirements of this
The NAI’s Statement on President Biden’s Wall Street Journal Op-Ed
WASHINGTON, DC (January 12, 2023) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund in response to President Biden’s Wall Street Journal Op-Ed titled Republicans and Democrats, Unite Against Big Tech Abuses, published on January 11, 2023. “Responsible members of the digital advertising industry share the primary goals
NAI Calls on FTC to Integrate Strong Self-Regulation into Privacy Rules
FTC has a long history of alignment with industry self-regulation WASHINGTON, DC (November 22, 2022) – The Network Advertising Initiative (NAI), an organization representing more than 100 ad-tech companies committed to privacy, trust and accountability as core values for the ad-tech industry, today called on the Federal Trade Commission (FTC) to integrate self-regulation in the
NAI Praises Goals of FTC Staff Report on Dark Patterns
NAI Released Report on Dark Patterns in May WASHINGTON, DC (September 16, 2022) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund in response to the release of the FTC staff report, Bringing Dark Patterns to Light. “The NAI wholeheartedly agrees with the FTC’s goals in releasing its
FTC Proposed Rulemaking Should Avoid Bias and Recognize the Value of Data-Driven Advertising
WASHINGTON, DC (September 7, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc in advance of the FTC’s Commercial Surveillance and Data Security Public Forum. “The FTC should commit to a process that explores and documents the benefits of data-driven advertising and does not exclusively solicit
NAI: Expansive FTC rulemaking should not be used to threaten business models and circumvent the legislative process
WASHINGTON, DC (August 11, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc on the FTC’s announcement that it is initiating a rulemaking “cracking down on commercial surveillance and lax data security practices”: “The FTC has voted along partisan lines to pursue an expansive rulemaking that
NAI Statement on Data Privacy Legislation in the U.S. House
WASHINGTON, DC (June 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about the House Energy & Commerce Committee’s Subcommittee on Consumer Protection and Commerce markup of the American Data Privacy and Protection Act (H.R. 8152): “The time is now for Congress to act
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare, military and other sensitive locations WASHINGTON, DC (June 22, 2022) – The NAI, the leading self-regulatory body for digital advertising, today announced that leading location data companies Cuebiq, Foursquare, and Precisely PlaceIQ have committed to follow new NAI
NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored Advertising
WASHINGTON, DC (May 10, 2022) – A new resource from the NAI, the leading self-regulatory association dedicated to responsible data collection and its use for advertising technology, informs companies about the practice of dark patterns, and it aids members in implementing best practices to avoid them. NAI legal and policy staff developed the report, entitled
Statement on Legislation to “Ban Surveillance Advertising” Under Consideration by the House Energy & Commerce Committee
Bill would strengthen Big Tech and harm small businesses and consumers WASHINGTON, DC (March 1, 2022) – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising Act introduced in the U.S. House of Representatives by Reps. Anna G. Eshoo (D-CA) and Jan Schakowsky (D-IL): “The ‘Banning Surveillance Advertising Act of 2022,’
NAI Board of Directors Adds Expertise on Digital Ad Infrastructure, Risk Management, and Connected TV; Alan Chapell Will Serve as Board Chair, Ileana Falticeni as Vice Chair
Board includes members with experience in adtech, policy, and legal sectors WASHINGTON, DC (February 25, 2022) – Today, the NAI announced that 14 industry leaders with deep knowledge and experience in advertising law, compliance, technology, product leadership, and privacy regulation will comprise its Board of Directors. The Board of Directors governs NAI’s work to promote
Statement by the NAI on Google’s Approach to Consumer Privacy and Digital Advertising
WASHINGTON, DC (February 16, 2022) – The following statement by NAI President and CEO Leigh Freund regards Google’s announcement on introducing the Privacy Sandbox on Android and creating an opportunity for key stakeholders to provide input on the initiative: “The NAI strongly shares Google’s goal of enhancing user privacy, while continuing to enable ad-supported digital
Statement on the “Banning Surveillance Advertising Act”
Bill would harm small businesses and consumers and strengthen Big Tech WASHINGTON, DC – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising Act introduced by U.S. Representatives Anna G. Eshoo (D-CA) and Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ): “While I understand the rhetorical appeal of banning so-called ‘surveillance advertising,’ the
NAI Statement on Proposal to Increase FTC Funding by $1 Billion and Create a Privacy Bureau
WASHINGTON, DC (September 27, 2021) – The following statement by NAI President and CEO Leigh Freund regards the congressional proposal to create a new FTC bureau for privacy and increase funding by $1 billion over ten years as part of a budget reconciliation package: “The U.S. needs both a strong privacy regulator and a rational,
Farah Zaman Joins the NAI as VP and General Counsel
Will expand capabilities for compliance and advocacy for NAI members;Joins three additional new hires WASHINGTON, DC (September 8, 2021) – The NAI has hired privacy law expert Farah Zaman as Vice President and General Counsel. Zaman joins the NAI – the leading self-regulatory association dedicated to responsible data collection and its use for third-party digital
NAI Announces Privacy Protections for Hashed Email Addresses as Identifiers for Tailored Advertising
Email-based consumer opt-out is live; Scope will expand from Audience Matched Advertising to all Tailored Advertising WASHINGTON, DC (July 22, 2021) – The NAI – the leading self-regulatory association dedicated to responsible data collection and its use for third-party digital advertising – announced that its email-based consumer choice mechanism is now live on the NAI site. NAI
NAI Statement on Google’s Updated Timeline for Privacy Sandbox Milestones
WASHINGTON, DC June 24, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Google’s announcement that it is updating the timeline for its plan to phase out support for third-party cookies in Chrome: “We appreciate Google’s thoughtful approach to ensuring a diverse, competitive, and privacy preserving
NAI Statement on “The Fourth Amendment Is Not For Sale Act” Introduced Today By U.S. Senators Ron Wyden, D-Ore., and Rand Paul, R-Ky., and 18 Other Senators
WASHINGTON, DC (April 21, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding the introduction of “The Fourth Amendment Is Not For Sale Act” by U.S. Senators Ron Wyden, D-Ore., and Rand Paul, R-Ky., and 18 other senators. “The NAI supports “The Fourth Amendment Is Not
NAI Statement on Google’s Privacy Announcement
The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Google today announced that once third-party cookies are phased out, it will not build alternate identifiers to track individuals as they browse across the web, nor will the company use them in its products.
Statement by NAI President and CEO Leigh Freund on voters’ approval of Proposition 24, the California Privacy Rights Act (CPRA)
WASHINGTON, DC (November 5, 2020) – The Network Advertising Initiative (NAI) released the following statement from President and CEO Leigh Freund following voters’ approval of Proposition 24, the California Privacy Rights Act (CPRA): While we applaud the goals of the California Privacy Rights Act, including more transparency and consumer control over data use, the law itself,
NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA Compliance
The Network Advertising Initiative (NAI) released guidance warning brands and publishers about the risks of adopting a strategy for complying with the California Consumer Privacy Act (CCPA) by designating ad-tech vendors as “service providers” to allow for data transfers that are not “sales” of personal information under the law and do not require posting a
NAI: Delay in IDFA implementation does not address harm to developers and disparate benefit to Apple
WASHINGTON, DC (September 3, 2020) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Apple today announced that it will delay implementation of its requirement that consumers opt in on an app-by-app basis to use an anonymized identifier for personalized advertising (IDFA). Apple is delaying the measures in iOS 14
NAI Praises L.A. City Attorney’s Settlement Over The Weather Channel App & Other Uses
Network Advertising Initiative (NAI) President & CEO Leigh Freund issued the following statement on today’s announcement that L.A. City Attorney Mike Feuer has settled a lawsuit that alleged The Weather Channel app used the location tracking technology present in the app to monitor where users live, work, and visit, and shared that information with third
NAI Releases Best Practices to Cover Ad Information Used for Research, Public Health, Law Enforcement & Other Uses
The Network Advertising Initiative (NAI) released privacy Best Practices for its members to follow if they use data collected for Tailored Advertising or Ad Delivery and Reporting for non-marketing purposes, such as sharing with research institutions, public health agencies, or law enforcement entities.
NAI: Requiring app-by-app opt-in for personalized ads will confuse consumers, harm developers, and benefit Apple
The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Apple’s announcement that it will require consumers to opt in on an app-by-app basis to use an anonymized identifier for personalized advertising.
NAI 2019 Annual Review: Members Are Complying with Code of Conduct
The Network Advertising Initiative (NAI) released its latest Annual Report, highlighting its major initiatives and outlining the work of the compliance team during the 2019 compliance season. The Report revealed that NAI member companies were in fundamental compliance with its Code of Conduct. Overall, evaluated member companies provided thorough public disclosures of their practices and
NAI Code Provides Foundation for Using Data to Fight Coronavirus While Protecting Privacy
In testimony submitted today to the Senate Commerce, Science, and Transportation Committee, Network Advertising Initiative (NAI) President and CEO Leigh Freund highlighted the NAI Code of Conduct as a foundational guide to minimize privacy risks as companies share aggregated and anonymized data to help public health authorities better understand the spread of the coronavirus.
NAI Responds to Google Announcement About Chrome’s Support for Third-Party Cookies
In response to Google’s announcement Building a more private web: A path towards making third party cookies obsolete, NAI President and CEO, Leigh Freund, offered the following statement.
Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans
Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that would fundamentally change the way consumer privacy and security are protected in this country.
NAI Establishes Detailed Requirements for Obtaining Opt-in Consent in Consumer Apps
The Network Advertising Initiative (NAI) today released a new Guidance document establishing detailed requirements for NAI members and their partners regarding Opt-In Consent for Precise Location Information and other sensitive data categories commonly collected by mobile apps.
NAI Consumer Survey Reveals Strong Support for Ad-Supported Media and Federal Privacy Framework
The Network Advertising Initiative (NAI) today released a report summarizing the findings of a recent survey among 10,000 internet users in America to find out more about what they think about digital advertising, online content, and privacy.
NAI Hails Revised Transparency and Consent Framework
Yesterday, the IAB Europe and IAB Tech Lab announced the release of an updated version of the Transparency & Consent Framework (TCF 2.0), an industry-developed tool supporting advertising technology companies, publishers and brands in Europe as they manage their compliance obligations under the General Data Protection Regulation (GDPR) and ePrivacy Directive. In response, NAI President
NAI Reacts to New York City Location Data Proposal
In response to the location privacy bill introduced in the New York City Council on July 23, 2019, NAI President and CEO, Leigh Freund, offered the following statement.
NAI Elects New 2019 Board of Directors
The Network Advertising Initiative (NAI), the leading non- profit self-regulatory association comprised of third-party digital advertising companies, announced the election of its 2019 Board of Directors. The NAI Board is comprised of representatives from a diverse cross-section of NAI member companies with a depth of experience, excellent reputations and a long track record of accomplishments
NAI Announces Revised 2020 Code of Conduct
The Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and use for digital advertising, announces the publication of its 2020 Code of Conduct. This document represents the most comprehensive overhaul of the NAI’s self-regulatory requirements since the release of the original Code of Conduct in 2000. The 2020 Code expands
NAI Releases Compliance Results for Leading Third-Party Digital Ad Tech Companies
The Network Advertising Initiative (NAI) today released its 2017 Annual Compliance Report, a review of members’ adherence to the NAI Code of Conduct (Code) and NAI Mobile Application Code (App Code). The report shows that, while NAI staff found that some member companies had various non-material violations of the Codes, these members actively worked with
Statement by NAI Board on Marc Groman
On behalf of the NAI Board, we wish NAI President and CEO Marc Groman all the best as he prepares to pursue new challenges. We are grateful for his three years of leadership and the excellent work he has done to establish NAI as the leading self-regulatory association dedicated to responsible data collection and its
Network Advertising Initiative Adds Two Strategic Hires to its Staff
The Network Advertising Initiative (NAI) today announced that it has brought on two new staff members to support its growing membership and association needs. Bruce Morris has joined as Vice President of Member Services and Business Development. Morris is the second employee for the organization hired in New York, and he will join General Counsel
NAI Announces Results of Largest Annual Member Compliance Review
The Network Advertising Initiative (NAI) today released its 2013 Annual Compliance Report, a comprehensive and detailed review of how the organization’s members, almost 100 third-party digital advertising companies, complied with the NAI 2008 Code of Conduct. The report shows that NAI members overwhelmingly met their obligations under the provisions of the 2008 Code and continued
NAI Cultivates Compliance and Technology Specialization with 2014 Fellowship; Welcomes First Fellow Shaq Katikala
The Network Advertising Initiative (NAI) today announced that it is offering a one-year compliance and technology fellowship for a highly qualified third year law student or recent graduate with an interest in the intersection of technology, advertising and policy. Its inaugural fellow, Shaq Katikala, is an accomplished recent graduate with technology expertise, who also had
Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy
The Network Advertising Initiative (NAI) today announced that longtime NAI member company representative Noga Rosenthal, formerly senior vice president of 24/7 Media and Media Innovation Group, LLC, has joined the company as general counsel and vice president of compliance and policy. In her role, Rosenthal will assist the NAI in its core mission of reinforcing
The NAI Releases Mobile Application Code
The Network Advertising Initiative (NAI) today announced that it has finalized the 2013 Mobile Application Code, which expands the organization’s self-regulatory program to cover data collected across mobile applications.
The NAI Announces 2013-2015 Board of Directors
The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with Marc Groman, executive director and general counsel of the
Remarks of Commissioner Maureen K. Ohlhausen at the NAI Summit
Thank you for that kind introduction, Will. It is an honor to be the opening keynote speaker at NAI’s Inaugural Member Summit. I reviewed your agenda for the Summit, and you have a day packed with great speakers on important and timely topics related to the current debate on online behavioral advertising. As some of
The NAI releases Final 2013 Code of Conduct
The Network Advertising Initiative (“NAI”) is the leading self-regulatory body governing “third parties” inthe online advertising ecosystem. The NAI is currently composed of more than 90 member companies andexpanding. Since 2000, the NAI has imposed self-regulatory standards that establish and reward responsiblebusiness and data management practices with respect to the collection and use of data
The NAI Releases Draft Code of Conduct for Public Comment
The Network Advertising Initiative (NAI) today announced the release of its revised draft Code of Conduct, with updates to reflect current industry best practices for data collection by companies engaged in interest-based advertising and related practices. The NAI Code of Conduct is a set of self-regulatory principles that all NAI member companies must agree to
The NAI Releases 2012 Compliance Report
The Network Advertising Initiative (NAI) is the leading self-regulatory body governing “third parties” in the online advertising ecosystem. The NAI’s nearly 100 member companies engage in or support Online Behavioral Advertising (OBA, sometimes referred to as Interest-Based Advertising), and include ad networks, platforms, data aggregators, ad exchanges, creative optimization firms, and others. These diverse companies
The NAI Releases 2011 Compliance Report
The Network Advertising Initiative (NAI) today released its 2011 annual compliance report, including a review of its members’ collection, use, and disclosure of data for online behavioral advertising (OBA). The report, which is required under the NAI’s self-regulatory Code of Conduct, examined member companies’ compliance with the NAI Code and found a high level of
FTC Chief Privacy Officer Marc Groman Appointed New Executive Director Of NAI
Today, the Network Advertising Initiative (NAI) board of directors announced that Marc Groman, the chief privacy officer of the Federal Trade Commission, will become the NAI’s next executive director and general counsel. The NAI is a leading self-regulatory organization for companies in the online advertising marketplace including; 24/7 Real Media, Akamai Technologies, Inc., AOL Advertising,
Network Advertising Initiative Releases 2010 Compliance Report
The Network Advertising Initiative (NAI) today released its 2010 annual compliance report, including a review of its members’ collection, use, and disclosure of data for online behavioral advertising (OBA). The report, which is required under the updated self-regulatory Code adopted by the NAI in December 2008, examined member companies’ compliance with the NAI Code and
The NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice Icon
A group of the nation’s largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.
IAB and NAI Release Technical Specifications for Enhanced Noitce to Consumers for Online Behavioral Advertising
Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) today released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications will allow advertisers
Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online Ads
The Network Advertising Initiative (NAI) today released the results of a first-of-its-kind study measuring the pricing and effectiveness of behaviorally-targeted (BT) advertising online. Based on proprietary data provided by twelve major advertising networks, the study found that in 2009, behaviorally-targeted advertising secured an average of 2.68 times as much revenue per ad as non-targeted “run
Network Advertising Initiative Releases 2009 Annual Compliance Report
The Network Advertising Initiative (NAI) today released its 2009 annual compliance report, which reviews its members’ collection, use, and disclosure of data for online behavioral advertising. The report, which is required under the updated self-regulatory Code adopted by the NAI in December 2008, found that the evaluated members companies “met their compliance obligations with respect
Network Advertising Initiative Releases Consumer Opt-Out Protector
The Network Advertising Initiative (NAI) today released a beta version of the NAI Consumer Opt-Out Protector, a Firefox Add On that allows users to protect their behavioral advertising preferences by preventing the accidental deletion of NAI members’ opt-out cookies. The software is available for download on the NAI site.
Network Advertising Initiative Applauds New Self-Regulation Principles by Industry Associations
The Network Advertising Initiative (NAI) today applauded the announcement of Self-RegulatoryPrinciples for Online Behavioral Advertising by the IAB, DMA, AAAA, ANA, and BBB.
Network Advertising Initiative Announces 2008 NAI Self-Regulatory Code of Conduct for Online Behavioral Advertising
Members of the Network Advertising Initiative, a leading self-regulatory organization forcompanies in the online advertising marketplace, today announced the culmination of a yearlong initiative to enhance its Self-Regulatory Code of Conduct, a set of binding Principles thathas governed members since 2001.
Network Advertising Initiative Proposes Updated Principles
The Network Advertising Initiative (NAI), a coalition representing companies in the online behavioral advertising marketplace, has released for public comment an updated version of its NAI Principles.
The NAI Announces 2008 Behavioral Advertising Principles Initiative
Members of the Network Advertising Initiative, a trade association representing companies in the online behavioral advertising marketplace, today announced a 2008 initiative designed to update key attributes of the NAI Principles code of conduct that has governed members of the trade association since 2000.