Canalys and Omdia have united to form the largest and most diverse global partner analyst team, delivering unparalleled expertise in the technology channel partner ecosystem. Our comprehensive portfolio of services and consulting is designed to empower channel chiefs and partner leaders with actionable insights that drive business results. We provide quantitative and qualitative research on market channel trends, ecosystem developments, and overall performance.
Our coverage spans all aspects of the channel, including hyperscaler marketplaces, global systems integrators (GSIs), managed service provider (MSP) partner enablement, distribution strategies, reseller growth, market expansion, and opportunities across both emerging and established partner ecosystems.
Our insights are grounded in real conversations with channel partners and enriched by robust data points, including contributions from our channel community, Candefero. With the largest and most experienced global Channels and Partner Ecosystem analyst team, spanning APAC, EMEA, and North America, Omdia is uniquely positioned to help you identify and define your greatest opportunities.
Through the Candefero partner community platform, we deliver valuable insights into the skills, trends, needs and opinions within the partner ecosystem, helping to highlight existing expertise and identify areas for growth.
We ensure our actionable analyses can help our customers drive better channel management, partner programs, and internal strategic planning, from top-level to deep-dive insights.
Channels Analysis APAC
Omdia delivers regional insight into the Asia Pacific channel landscape, helping vendors understand local partner dynamics, growth opportunities, and market-specific strategies. Our analysis covers local developments, distributor trends, and the evolving role of partners across diverse economies.
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Channels Analysis EMEA
Omdia provides in-depth visibility into the EMEA partner ecosystem, including distributor and reseller trends, vendor-channel alignment, and regional market shifts. We support vendors in tailoring strategies across mature and emerging markets, from Western Europe to the Middle East and Africa.
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Channels Analysis North America
Omdia offers trusted insight into the North American IT channel, tracking partner business models, GTM changes, and vendor-distributor engagement. Our research supports clients in growing in a mature, rapidly transforming partner landscape shaped by services, marketplaces, and AI.
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GSI Analysis
The Global Systems Integrator (GSI) service brings analysis of the deeply complex organizational structures and go-to-market approaches of the world’s largest technology services firms. It aims to help vendor partner leaders to best navigate their relationships and approaches with the GSI and the emerging regional SI community to drive enterprise customer value through market sizing, organizational mapping and in-depth research reports.
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MSP Analysis
Omdia provides deep market intelligence across the global managed services landscape, delivering data-driven insight into RMM, PSA, and cybersecurity service trends. We help clients grow recurring revenue, benchmark performance, and seize emerging opportunities in AI-powered service delivery.
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Managed Security Services Intelligence Service
Enhance your cybersecurity strategies with comprehensive insights identifying market opportunities, aligning services with enterprise security concerns, and maximizing security function value. Our market reports, buyer insights, analyst briefings, and expert consultation deliver actionable intelligence on evolving threats, regulatory changes, and talent shortages driving managed security services adoption.
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Partner Program Analysis
Enhance channel partner strategies with actionable insights and best practices to drive higher ROI. Supported by our global team of channel analysts, the Partner Program Analysis helps vendors optimize partner incentives, streamline co-selling processes, and gain a competitive edge through expert analysis and quarterly updates.
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Cloud Ecosystems
Omdia delivers detailed insight into global cloud infrastructure and software ecosystems, helping clients assess performance, partner strategies, and growth opportunities across hyperscalers and SaaS. With consistent data across four regions, we equip vendors with the intelligence to optimize investment, track market dynamics, and stay ahead of AI-driven cloud developments.
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Cybersecurity Ecosystems
Market intelligence and insight on the global cybersecurity ecosystem across platforms, vendors, and partner models, blending market data with expert insight. We help clients understand consolidation, partner success factors, and go-to-market shifts across six critical security segments.
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Sustainable Ecosystems
Omdia equips clients to embed sustainability into their partner ecosystems with actionable insights, industry benchmarks, and best practices. Our research supports vendors and partners in aligning ESG goals with long-term growth and channel impact.
Learn MoreJoin partner experts Lisa Lawson, Principal Analyst and Jay McBain, Chief Analyst in this 30 minute webinar, as they reveal insights from their recent report of the Business SaaS landscape, including the evolution of partner ecosystem strategies driving market transformation, how top performers are achieving the "revenue multiplier effect", success patterns from the Business SaaS 100 leaders you can implement immediately and practical benchmarking tools to evaluate your current partnering strategies.
The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management.They aim to bring together the IT channel to network and discuss the industry's latest news and topics.Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendorsto educate the channel.
The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management.They aim to bring together the IT channel to network and discuss the industry's latest news and topics.Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendorsto educate the channel.
The Canalys Forums are the largest pan-region events for channel partners, distributors and senior vendor management.They aim to bring together the IT channel to network and discuss the industry's latest news and topics.Our aim is to provide the IT channel with independent and impartial content while creating a platform for vendorsto educate the channel.
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Managed Service Provider Transformation
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In our latest Omdia Trend Watch video, analysts Dario Talmesio and Devan Adams explore how operators must navigate this complex dynamic to drive innovation and create value.
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AI's influence in the APAC channel
Artificial intelligence is creating a major shift for MSPs, resellers, and distributors, but not every partner is prepared for the change. The pressure to evolve is mounting as the gap widens between the leaders and the laggards.
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The Rise of China GenAI
Telco 2026 Monetization, Optimization, Investment
EV battery investment wave
eSIM strategies that work
In our latest Trend Watch episode, Omdia experts Dario Talmesio and Runar Bjorhvde analyze the critical trends shaping the eSIM landscape.
Watch Now Semiconductors: Powering the AI revolution
In the latest Omdia Trend Watch video, Callum Middleton examines how advanced semiconductors are becoming mission-critical technologies for AI infrastructure.
Sustainability trends in the channel: 2025
In our latest Trend Watch episode, Sustainability Senior Analyst Ben Caddy explores Omdia’s Sustainable Ecosystem Survey 2025 results.
Watch Now The Telco Evolution to TechCo
Manufacturing supply networks across borders
In this Trend Watch episode, Omdia Senior Research Director Mark Watson and Senior Research Manager Joanne Goh break down the forces reshaping industrial supply networks.
Watch Now Top 100 Business SaaS Ecosystems
Telecom AI reality check
In this Omdia Trend Watch discussion, Roz Roseboro, Senior Principal Analyst, and James Crawshaw, Practice Leader, examine the most promising AI applications for telecom and what separates the leaders from the laggards.
Watch Now SaaS for energy and buildings
Omdia Smart Buildings and Energy Infrastructure Senior Director Thomas Lynch, Research Manager Ivy Sun and Senior Analyst Stephanie Wu break down how cloud-native platforms are replacing siloed, hardware-intensive solutions across two complex sectors.
Watch Now AI as a differentiator in smartphones
In this Trend Watch episode, Smartphone Research Manager Le Xuan Chiew and Senior Analyst Runar Bjorhovde explore how AI is evolving from a standalone feature into a core part of the smartphone experience.
Watch Now The AI Opportunity: US Federal and GSIs
Channel Practice Leader, Peter Bryant and Research Manager Noah Dantes, break down the changing landscape for GSIs and highlight new opportunities emerging in the US Federal market.
Watch Now Agentic AI Cybersecurity Risk
Trends shaping critical communications
In this short episode, Omdia Senior Principal Analyst Ildefonso De La Cruz Morales and Principal Analyst Paul Bremner outline the three key trends shaping the future of mission-critical systems.
Watch Now The changing landscape of PC supply chains
PC Research Director Ishan Dutt and Principal Analyst Ben Yeh unpack how global policy shifts and regional opportunities are redefining the PC market landscape.
Watch Now Software-defined cost advantage
What do the future of cars and factories have in common? Both are undergoing a fundamental shift toward software-defined architectures, streamlining systems, lowering costs, and unlocking long-term value.
Watch Now Are telcos the new critical comms lifeline?
Senior Principal Analyst Ildefonso de la Cruz and Principal Analyst Pablo Tomasi explore how telcos can evolve from bandwidth providers into mission-critical partners through technologies like 5G, edge computing, and network slicing.
Watch Now PC market challenges to opportunities
With Windows 10 support ending in October 2025, PC Research Director Ishan Dutt and Research Manager Kieren Jessop outline how vendors and partners can simplify the experience and clearly demonstrate ROI.
Watch Now Cybersecurity opportunities
Chief Analyst Matthew Ball and Principal Analyst Hollie Hennessy break down the key shifts defining the future of cybersecurity.
Watch Now Displays: Trends, tariffs, tomorrow
Practice Leader YS Chung and Chief Analyst Deborah Yang dive into the current state of the large display market, covering near-term supply tensions and long-term technology shifts.
Watch Now Video games growth drivers
2025 is a pivotal year for gaming, and Omdia’s Games Research Director Dom Tait and Senior Principal Analyst George Jijiashvili explain why.
Watch Now Key developments in the Indian smartphone and PC market
India’s consumer tech market is navigating macroeconomic headwinds, shifting demand patterns, and a move towards smarter, more integrated device strategies.
Watch Now Driving the software-defined vehicle market
Senior Research Director Edward Wilford and Senior Principal Analyst Maite Bezerra unpack how software is redefining the century-old automotive industry.
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