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What Can the 2024 Election Teach us About Storytelling in Marketing?
Even the most well-thought-out strategies may not resonate unless they are packaged in a compelling story.
Don’t Boil the Ocean: 3 Reasons Targeted Marketing Campaigns Are Always Better
This week I got to witness one of those marketing light bulb moments that makes me love my job so much. And the lesson is too darn good not to share with all of you.This client’s goal is simple – drive more foot traffic to small retailers and restaurants in the community. In the past, one of the ways they had tried to increase foot traffic was by offering a passport rewards program. Customers could get their passport “stamped” by a designated number of participating businesses and then be entere
5 Winning Marketing Strategies from the Paris 2024 Olympics You Can Use
5 Marketing Lessons from Barbie the Movie
10 Email Marketing Best Practices for B2B Businesses
In this blog you will learn the 10 best practices for sending successful B2B marketing emails.
The Future of B2B Marketing: Trends to Watch
Marketing is a discipline known for evolving at a rapid pace, and if you don’t keep up, you will quickly find your business missing out. With the new year here, let’s take a look at some of the key trends that are shaping the way B2B businesses market their products and services so that you can stay ahead of the curve.Account Based Marketing (ABM)One trend that continues to gain in popularity for B2B marketing is account-based marketing (ABM). ABM is a strategy that targets specific, high-value
Free and Low-Cost Tools for Marketers on a Budget
Learn about the free and low-cost tools that can assist Marketers to be more productive and creative.
6 Simple Steps for Building Your 2023 Marketing Plan
The year is almost over and it’s time to start thinking about next year. Building your marketing plan can seem like an overwhelming process, especially if you’ve never done it before or if your company is newer. Sometimes in the early days, marketing responsibilities are managed by multiple people, which can make things seem even harder. Here are 6 simple steps to get you on your way to building your marketing plan for the new year.
10 Things Non-marketers Hate about Marketing
5 Start-up Lessons from the Elizabeth Holmes Trial
On November 18, 2022, Elizabeth Holmes learned her fate. The disgraced Founder and former CEO of now-defunct biotech start-up Theranos was sentenced to 11.25 years in prison for defrauding her investors in what is arguably one of the craziest chapters in Silicon Valley history. If you are unfamiliar with the case or just don’t give a hoot about Silicon Valley (I really can’t blame you there), let me catch you up. You can also check out the documentary on HBO The Inventor, the dramatized miniseri
4 Ways Great Marketers Show Empathy
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