Never underestimate Instagram’s popularity. Learn how to use this application to your advantage by linking to content on other platforms.
Never underestimate Instagram’s popularity. Learn how to use this application to your advantage by linking to content on other platforms.
What could possibly be more fun than scrolling through a feed of images or swiping through Instagram stories? Friends’ new babies, parties, promotions from the brands we love, and updates about the news and causes we care about most? Behold — the multiplicity of Instagram. It’s no surprise there are over 500 million accounts.
And, if you’re here reading this, your Instagram account probably makes up one of them! Read on to learn how to share links on the app, boost sales and engagement, and flaunt your web presence.
It’s hard to stand out in a crowd of 500 million anything, let alone accounts full of eye-grabbing visual content on Instagram feeds. But if you believe, you can succeed.
If you’re an individual, your family and friends will be thrilled to see what you’re up to, and if you have a business profile, Instagram should be a key part of your social media marketing strategy. A wealth of excellent tools can help you create aesthetically coherent posts and schedule them to post when your target audience wants to see them.
Once you’ve reached a sizable follower count, it’s time to draw them even closer by linking to other content you’ve worked hard to create — whether that means your YouTube videos, an e-commerce site, or anything in between.
Can you post a link on Instagram? Absolutely, and in several ways. Think of Instagram as the springboard for your other online and social media handles. You’ve drawn your followers in with stellar content or a great promotion, and now you can invite them to get to know you or your brand a bit better by linking to outside content. Here are five ways to easily do this:
If you’re wondering how to post a link on an Instagram story, don’t worry. It’s easy. There’s now a feature on Instagram stories that allows you to link to outside content no matter what your follower count is. (Before it was reserved for accounts with over 10,000 followers.) Open up the sticker tool in the upper right-hand corner of your story slide, and choose the clickable link button. Then, you can enter a URL to whatever other content you’d like to feature on this link sticker — whether it’s a product page, a fundraising site, or a link to your Facebook account.
We’ve all seen the caption to a new post that reads “Link in bio.” These URLs often lead to a publication, e-commerce site, landing page, or event information. In any case, they’re an invitation to learn more. Instagram bios only allow you to list one link, but for those of you who have more than one URL to feature, we’ve thought of that. You can add multiple links to your profile under one expandable heading in the form of a Linktree URL. When your followers click on the Instagram link in your bio, they’ll have the option to redirect to all your sites.
If you have an e-commerce store on your Instagram business profile and are making content around your products, don’t miss out on the opportunity to include a product link. Your followers will want to purchase that great new pair of jeans you just posted, so learn how to add a link to an Instagram post to make the process a whole lot easier. If you want to take your marketing efforts to a new level, strengthen your profile with a sponsored post and reach new members of your target audience. Take full advantage of these paid ads by including a CTA.
Instagram isn’t just for photos anymore. This platform now allows for short videos in posts and stories in its TikTok-like Reels. Use Reels posts as an opportunity to build a stronger connection with your audience by including a link that will lead them to your main website or related content.
If you’re an individual, you're probably pretty consistent about engaging with your following directly. If a friend comments on one of your stories, you can return a comment or at least tap back with a like. Businesses should do the same. It gives brands a friendly, approachable identity. Use DMs to boost your customer service strategy. You can answer clients’ questions and provide links in the chat to further information.
Links: While most of us know how to use them, let’s learn why links are beneficial: Links can attract increased attention to your business, leading to an augmented number of followers and making your business look highly legitimate.
With Linktree, you can reach an increasing number of followers through content posted on social media channels besides Instagram. Start exploring now!
