Product & Service Design Lead ·AI-Native Products & Agent Experience Dersigner · Enterprise Design Thinking Coach
I help businesses and enterprises turn AI from a tech debate into a business strategy mapping where it fits in the service journey and product design, deciding what to automate vs. augment, setting the right level of autonomy, and keeping humans in control. I also focus on agent experience (AX) and trust by design, ensuring every interaction is transparent, reliable, and puts people first.
- Corporate: Product & service design roles at MCI , MAU University, BPJ Holding, and Danesh Holding; 35+ design projects across E-Learning, IT, Telecom, B2B, B2G, B2C, and SaaS.
- Entrepreneurship: Co-founded Design Thinking Hub, Service Design Pulse (grown to a 3K-member community), AZIZ (a platform for older adults), and Yadabook — 7 products shipped from concept to launch.
- International work: Freelance/consulting across the Middle East, Canada, and Europe — 150+ clients in 5 countries.
- Mentorship: Guiding product & service designers on career direction, portfolios, and thesis work, with mentees across Europe, North America, and the Middle East.
🎓 M.Sc. in Software Engineering & IT (InfoSec) / DBA. in Digital Transformation, University of Teh
- 🔗 linktr.ee/irSodeh
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- ✉️ sodeh.abadi [at] gmail [dot] com