I have a technical background and specialize in data analysis with a strong engineering focus on data pipelines and architecture. I design scalable data solutions and extract actionable insights from complex datasets to support strategic decisions and deliver measurable business growth. I truly enjoy bridging data engineering with product analytics.
- Programming Languages: Python, SQL (PostgreSQL, MS SQL, ClickHouse, Greenplum), NoSQL (MongoDB).
- Data Analysis & Visualization:
- Libraries: Pandas, NumPy, SciPy, Statsmodels, Pingouin, Plotly, Matplotlib, Seaborn.
- Tools & Frameworks: Dash, Power BI, Tableau, Redash, DataLens, Superset.
- Big Data & Distributed Computing: Apache Hadoop, Apache Spark, Apache Kafka, Apache Airflow, S3
- Machine learning and AI: Scikit-learn, MLlib.
- Time Series Forecasting: Facebook Prophet, Uber Orbit.
- Natural Language Processing: NLTK, SpaCy, TextBlob.
- Web scraping: BeautifulSoup, Selenium, Scrapy.
- DevOps: Linux, Git, Docker.
- IDEs: VS Code, Google Colab, Jupyter Notebook, Zeppelin, PyCharm.
- Data Architecture Design:
- Designing data lakes, data warehouses, and implementing Data Vault 2.0 modeling principles for scalable and resilient systems.
- End-to-End Data Pipelines:
- Building and orchestrating automated ETL/ELT processes from databases to dashboards using Apache Airflow.
- Working with Big Data:
- Extensive experience with the Hadoop ecosystem (HDFS, Hive) and Apache Spark for processing and analyzing large-scale datasets.
- Streaming & Messaging Systems:
- Working with Apache Kafka for real-time data streaming and integration.
- Data Transformation & Modeling:
- Transforming, testing, and documenting data models using dbt to ensure data quality and reliability.
- Business Requirements Management:
- Eliciting, gathering, and documenting business requirements to translate stakeholder needs into actionable data solutions.
- Deep data analysis:
- Preprocessing, cleaning, and identifying patterns using visualization to support decision-making.
- Writing complex SQL queries:
- Working with nested queries, window functions, CASE and WITH statements for data extraction and analysis.
- Understanding product strategy:
- Knowledge of product development and improvement principles, including analyzing user needs and formulating recommendations for its growth.
- Product metrics analysis:
- LTV, RR, CR, ARPU, ARPPU, MAU, DAU, and other key performance indicators.
- Conducting A/B testing:
- Analyzing results using statistical methods to evaluate the effectiveness of changes.
- Cohort analysis and RFM segmentation:
- Identifying user behavior patterns to optimize marketing strategies.
- Data visualization and dashboard development:
- Creating interactive reports in Tableau, Redash, Power BI, and other tools for presenting analytics.
- Web scraping:
- Experience in extracting data from websites using tools and libraries such as BeautifulSoup, Scrapy, and Selenium for information gathering and data analysis.
- Machine Learning Applications:
- Capable of building and applying machine learning models for data analysis tasks, including forecasting, classification, and clustering, to uncover deeper insights and enhance decision-making processes.
- Business and Metric Forecasting:
- Building and interpreting time series forecasts for key business metrics using libraries like Uber Orbit and Facebook Prophet for intuitive, robust forecasting to support strategic planning and goal-setting.
- Working with APIs:
- Integrating and extracting data from various sources via APIs.
- Process Automation:
- Automating data workflows and routine tasks using Linux scripting, Apache Airflow and other DevOps tools.
Key Methods: Knowledge Management | Critical Thinking | Research | Content Curation | Information Architecture
A curated knowledge hub demonstrating systematic approach to data analysis, reflecting expertise in structuring complex information and evaluating technical content.
- Systematized 500+ resources into logical learning paths
- Implemented quality control - Selected materials based on accuracy and relevance
- Optimized for usability - Structured content for quick navigation
- Enhanced user experience - Developed a web version to facilitate easy access and navigation
- Synthesized fragmented knowledge into unified framework
- Covered full analytics pipeline from fundamentals to deployment
Stack: Python | Pandas | Plotly | Tableau | StatsModels | SciPy | NLTK | TextBlob | Sklearn | Pingouin
Key Methods: Time-Series | Anomaly Detection | Custom Metrics | RFM/Cohorts | NLP | Clustering
Comprehensive analysis of Brazilian e-commerce data, uncovering key insights and actionable business recommendations.
- Time-series analysis of sales dynamics, seasonality, and trend decomposition
- Anomaly detection in orders, payments, and delivery times
- Customer profiling (RFM segmentation, clustering, geo-analysis)
- Cohort analysis to track retention and lifetime value (LTV)
- NLP processing of customer reviews (sentiment analysis)
- Hypothesis validation involved conducting tests to verify data-driven assumptions.
- Delivered strategic, data-backed recommendations to optimize logistics, enhance customer retention strategies, and drive sales growth.