NYSE - Nasdaq Real Time Price USD
Harley-Davidson, Inc. (HOG)
24.33
-1.69
(-6.50%)
At close: July 31 at 4:00:02 PM EDT
24.05
-0.29
(-1.19%)
Pre-Market: 9:11:11 AM EDT
Loading Chart for HOG
- Previous Close
26.02 - Open
26.28 - Bid 23.95 x 500
- Ask 24.28 x 400
- Day's Range
24.22 - 26.72 - 52 Week Range
20.45 - 39.93 - Volume
3,046,996 - Avg. Volume
1,916,390 - Market Cap (intraday)
2.956B - Beta (5Y Monthly) 1.31
- PE Ratio (TTM)
11.87 - EPS (TTM)
2.05 - Earnings Date Oct 23, 2025
- Forward Dividend & Yield 0.72 (2.96%)
- Ex-Dividend Date Jun 2, 2025
- 1y Target Est
29.11
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
www.harley-davidson.com5,900
Full Time Employees
December 31
Fiscal Year Ends
Sector
Industry
Recent News: HOG
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Performance Overview: HOG
Trailing total returns as of 7/31/2025, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .
YTD Return
HOG
18.09%
S&P 500 (^GSPC)
7.78%
1-Year Return
HOG
33.54%
S&P 500 (^GSPC)
14.80%
3-Year Return
HOG
31.67%
S&P 500 (^GSPC)
53.49%
5-Year Return
HOG
1.76%
S&P 500 (^GSPC)
93.80%
Compare To: HOG
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Statistics: HOG
View MoreValuation Measures
As of 7/31/2025
Market Cap
2.96B
Enterprise Value
8.22B
Trailing P/E
11.87
Forward P/E
8.85
PEG Ratio (5yr expected)
1.41
Price/Sales (ttm)
0.69
Price/Book (mrq)
0.89
Enterprise Value/Revenue
1.84
Enterprise Value/EBITDA
27.26
Financial Highlights
Profitability and Income Statement
Profit Margin
5.43%
Return on Assets (ttm)
1.24%
Return on Equity (ttm)
6.94%
Revenue (ttm)
4.47B
Net Income Avi to Common (ttm)
242.82M
Diluted EPS (ttm)
2.05
Balance Sheet and Cash Flow
Total Cash (mrq)
1.59B
Total Debt/Equity (mrq)
207.22%
Levered Free Cash Flow (ttm)
1.09B
Research Analysis: HOG
View MoreResearch Reports: HOG
View MoreHarley-Davidson Earnings: Weak Demand for Bikes Pressures Profits, but Shares Pop on Asset Sale
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
RatingPrice TargetPrice weakness still offers buying opportunity
Founded in 1903 and based in Milwaukee, Harley-Davidson became a public company in 1986. The company sells Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. Harley-Davidson Financial Services (HDFS) provides wholesale and retail financing and insurance to Harley-Davidson dealers and their retail customers in the United States, Canada and other international markets. The company's products are sold to retail customers through a network of independent dealers. The common shares are a component of the S&P MidCap 400 index and the company employs approximately 5,900 people.
RatingPrice TargetStocks are lower at midday on Monday, with the Russell 2000
Stocks are lower at midday on Monday, with the Russell 2000 leading the decline (down 1%). The negative start to the week follows news that Moody's downgraded U.S. debt. The yield on the 10-year Treasury note is 4.50%. Oil is at $62 per barrel.
Harley Growth Sidelined by Tariffs and Macroeconomic Ambiguity, Weighing on Share Performance
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
RatingPrice Target