Growth, on an even keel
Your books tell you where you’ve been. Not where you’re going.
Every growing company has accounting. Very few have financial leadership. Keel is the boutique firm that gives founder-led companies a CFO — before they can justify one full-time.
The Challenge
Accounting records the past. Someone has to steer the future.
Your books are precise about what already happened. They do not tell you whether to make the next hire, what to charge for the new product, when to raise, or whether the runway reaches the next milestone.
So those decisions get made the hard way — on instinct, on lagging numbers, on a spreadsheet built late on a Sunday. They are the largest decisions the company makes, and they are made with the least support.
A full-time CFO would close that gap. But at six figures, the role arrives years after the decisions start to matter. The bottleneck is not the books. It is financial leadership the company cannot yet hire.
82%
Of business failures are linked to cash-flow problems — not a lack of profit.
$250K+
The cost of a full-time CFO — out of reach years before the decisions start to matter.
What We Do
A CFO in your business, long before you could hire one.
Keel places an experienced CFO inside your company on a fractional basis — senior enough to steer, close enough to know the details, and sized to what the business actually needs.
01
Fractional CFO Leadership
An experienced CFO embedded in your business, part-time, accountable for the financial decisions that move the company.
02
Planning & Forecasting
A live model of cash, runway, and scenarios, so the next decision is made against a clear forward view.
03
Capital & Fundraising
Readiness, materials, and strategy for raising debt or equity — and the financial story investors actually test.
04
Decision Support
The financial read behind hiring, pricing, and expansion, delivered in time to change the call.
Our Approach
Senior, embedded, and honest about the numbers.
Every Keel engagement is led by a CFO who has held the role before — not a junior analyst with a template. We work inside your business, not at arm’s length. And we tell you what the numbers say, even when it is not what the room wants to hear. That is the job.
Work With Keel
The right time for a CFO is before you think you need one.
For Founders & CEOs
Get a financial partner who turns your numbers into decisions — and gives you back the hours you lose to spreadsheets.
For Companies Raising Capital
Walk into the raise with a model that holds, a story that survives diligence, and a CFO beside you at the table.
For Boards & Investors
Give a portfolio company senior financial leadership without waiting on a full-time hire.
let’s get started
The right time for a CFO is before you think you need one.
Tell us where the company is heading and what is coming up — and we will tell you whether a fractional CFO would change the call.