Talk:Conversion marketing

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Merge Conversion path?

Latest comment: 1 year ago4 comments2 people in discussion

Conversion path is a fairly long article, but has been unsourced for years. Can we merge them? Bearian (talk) 02:15, 4 September 2025 (UTC)Reply

Strictly speaking, there's no requirement for content to have citations unless challenged (WP:BURDEN) and there's nothing obviously problematic with what Conversion path says (IMO).

I do note that Conversion funnel is probably closest in scope to Conversion path (see also Talk:Conversion_funnel), which, in it's turn, has been tagged for scope overlap with Funnel analysis (which, excluding unsourced blabbering, mainly discusses the difference between a path and a funnel). PaulT2022 (talk) 06:48, 21 September 2025 (UTC)Reply

Ok, then. I'll cancel my proposal. However, sooner or later, it will be up for deletion. Thank you for your input. Bearian (talk) 09:48, 21 September 2025 (UTC)Reply

Deletion would probably be not a bad outcome. These three are mostly synonymous terms with Conversion funnel being the most common (Conversion path, Conversion funnel, Funnel analysis - Explore - Google Trends). I'm not sure what value having separate Conversion path and Funnel analysis brings.

I don't oppose a merge either, although would suggest to consider targets other than Conversion marketing if Conversion path gets merged, as a conversion funnel or path can exist without conversion marketing taking place as an activity, if it makes sense. PaulT2022 (talk) 03:32, 22 September 2025 (UTC)Reply