adidas

✨ A new era of sports innovation built for her: With the highest-attended UEFA Women’s EURO complete and the fastest-selling Women’s Rugby World Cup just weeks away, we are witnessing a defining moment in the evolution of women’s sport. We're committed to driving real change for female athletes through innovation, grounded in a deeper understanding of what performance truly demands. 🎬 Discover the journey behind our game changing work in football, rugby and trail running, and hear what’s next – all unpacked in our special YouTube feature: https://adidas.pub/45sh6yo 👇  #innovation #womeninsport  

The adidas family is filled with deep sorrow at the loss of Laura Dahlmeier. Laura reminded us that strength is not just measured in speed or medals, but in the courage to stand up, speak out, and care deeply. She left behind not only a trail of victories, but a world made better by her presence.

Strong first half - moving in the right direction!     We are looking back on a strong first half of 2025. Our #results prove that being a global brand with a local mindset is the right strategy to be successful and that we are moving in the right direction.      💻 Check out the video below for our financial highlights and view all the details on our performance here: https://adidas.pub/4lTfqE9  

🔥 Proud. Focused. Local. Global.   “I am very happy and actually again proud of what our team has delivered in both the second quarter and first half of 2025.” - Bjørn Gulden, CEO   In Q2, the adidas brand grew 12%, with strong increases across categories, channels, and markets. We extended the lifecycle of iconic franchises, launched new ones, and saw strong growth in Performance, led by Running. Apparel surged 17%, and our EBIT margin hit 9.2%, bringing us closer to our mid-term target of a 10% EBIT margin.   This progress reflects more than numbers, it’s the result of brand heat, tight cost control, and a global brand with a local mindset.   We’re building a brand that’s close to the consumer, rooted in culture, and powered by the best teams in every market.   Let’s keep pushing. Together.   View the press release for more details: https://adidas.pub/4lTGi6Y   #YouGotThis #adidas #Q2Results #BrandMomentum #LocalMindsetGlobalImpact

🇦🇹 Welcome to adidas Brand Center Vienna Together with our partners, Slovak ski racer Petra Vhlová and Austrian javelin thrower Victoria Hudson, our skilled store squad celebrated the opening of this new gem in our store fleet:  ✨ Experience the 3-Stripes across 1070 m² on two floors – a space where sport and culture come together.   🛒 Shop top gear for Training, Running, Football, Outdoor, plus lifestyle pieces from Originals, limited collections, Sportswear, and Motorsport.   🎨 Discover local art woven into the interior design, reflecting the unique spirit of Austria’s capital.  To celebrate the launch, we hosted a full week of community activations – from handing out limited-edition welcome bags and product customization to a Community Run through the heart of Vienna.    📍 Swing by: Mariahilfer Straße 71, 1060 Vienna, Austria 

Football pro Lamine Yamal supporting young players in China   Last week, Lamine visited Shanghai to join this year’s finals of the China High School Football League (CHFL):     ⚽ 🌇 He challenged the young aspiring athletes for a dynamic skill exercise set against the iconic Shanghai skyline – a moment they'll remember.     🏆 During halftime of the final, Lamine gave a masterclass and went head-to-head with former Chinese national goalkeeper Wang Dalei in an epic penalty shootout.     Open for the public for the first time this year, the CHFL finals attracted over 10k passionate fans to the stadium, cheering for the high school players. 🙌    #adidasFootball #adidasChina 

New pop-up store in Seoul: adidas Hannam    Seoul's Hannam district now holds a space with a striking balance between heritage and style, and a rugged yet futuristic mood – immerse yourself in our distinct brand experience for both adidas Originals and adidas Sport at our new pop-up store.     🛒  Open now ‘till October 12  ⚽ Football events in July and August: See jerseys signed by legends, create emblem badges of iconic clubs, and more.   👟 Running events in September, stay tuned.  🎨 Made For You zone to customize football boots.    📍683-130 Hannam-dong, Youngsan-gu, Seoul    #adidasKorea #adidasFootball #adidasRunning #adidasHannam 

🇨🇭🏔️ Celebrating UEFA Women’s EURO 2025 – the 3-Stripes way     From Basel to Zurich, we’ve kicked off the tournament with fans, creatives, and the football community opening doors to not one, but two ‘THREE STRIPE SOCIAL CLUBS’.  These must-visit spaces fuse the love of sport with art, sound and street culture – made for football lovers, creative minds and everyone who doesn’t want to miss out. Here’s what’s on:  🎵 Public viewing, engaging live podcasts, concerts and DJ sets.   🎨 Body art sessions with local artists.   ⚽ Product customization and raffles to win adidas products or tickets to the finale (!).   👉 Open daily ‘til 27 July, 3–11PM. Free entry. Come through.    🛒 Landing in Zurich? Swing by our pop-up store at main station, have a look at our giant jersey installation and grab your team’s gear* and rep them in style. We’ll see you there. *(Spain, Sweden, Germany, Italy) #adidasFootball #WEURO2025 

⚽ 🇨🇴 Exclusive visit: Footballer Luis Díaz met our Bogotá team    At adidas Colombia, our 3-Stripes teammates had the chance to 'Listen and Connect’ with Colombian national team player Luis Díaz at our Brand Center in Bogotá.   ‘Lucho’ shared his journey of becoming a pro athlete, giving his take on what’s key to success:      💪 Resilience holds power.   ❤️🔥 Passion keeps you going.   🙌 Stay true to your roots.      After an intimate Q&A and meeting Luis face-to-face and close-up, our team felt inspired and energized – what a workday!     #inside3stripes #adidasFootball 

🏁 London and Silverstone: full throttle in 3-Stripes!   We made waves on the streets of London and on track – delivering once-in-a-lifetime experiences for partners and fans alike. 🏎️ 💂 3-Stripes on tour: An adidas-branded Mercedes-AMG G-Wagon pulled the Mercedes-AMG PETRONAS Formula One Team’s race car in a rolling gallery trailer, led by a Mercedes AMG sports car. The motorcade cruised past Tower Bridge and ended at LDN Oxford Road – stopping traffic and turning heads at every corner.  💬 Q&A at the flagship: We welcomed lead driver George Russell to our London flagship store, where he packed the house with more than 200 consumers for an up-close and personal session.  🤝 🔥 Hot Laps, anyone? We treated top partners and local athletes – including Lauren Rowles, Beth Shriever, and Anthony Yarde – to Silverstone Hot Laps in a silver-wrapped AMG. Unforgettable.  🛒 Support the team in style: From track to the street, rep the silver arrows look.  https://adidas.pub/3TtB0CD