Q3 2025
Manage Inventory
Enhanced Private Auctions launch
Enhanced Private Auctions is now available to all Ad Manager partners. It offers streamlined deal-making workflows, advanced targeting capabilities, and reduced operational overhead. Ad Manager has also launched an API for Private Auctions which enables a seamless integration with all of your primary booking tools. Learn more about recent improvements to Private Auctions.
Deprecating Ad Technologies opt-in in Protections
The Ad Technologies opt-In control in Ad Manager Protections is deprecated. This control, which requires publishers to opt in to specific technologies from a blocklist, has become obsolete. The control may negatively impact revenue in its default state, and its privacy and brand safety functionalities are no longer effective. No action is required from publishers.
- Publishers will continue to block VPAID by default, and can opt in on specific inventory. All existing settings with respect to VPAID will remain unchanged.
- To manage ad tech vendors in regulatory regions, please continue to use your CMP to collect and manage user consent as necessary.
Traffic and deliver ads
Publisher provided signals in reservation targeting
We're rolling out publisher provided signals (PPS) in reservation targeting in the coming weeks. This feature lets you easily target PPS-mapped entities directly from the targeting picker. Learn more about publisher provided signals.
Report and Optimize
Traffic explorer: Enhanced filtering capabilities
Beginning the week of July 14, and rolling out over Q3, Ad Manager's Traffic explorer will introduce 3 new filter dimensions, offering publishers more precise control over data analysis. These additions enable filtering by CPM ranges in USD, Advertiser, and Line item type.
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Report types: Ad speed, Real-time Video, and YouTube Consolidated report types are now available in Interactive reports. Support for additional report types is coming soon. Learn more about report types in Interactive reports.
- Analytics: Most analytics dimensions and metrics are now available through the Historical report type in Interactive reports. Note that the Analytics report type, along with some of its dimensions and metrics, are deprecated. The report type will remain available in the Reports tool until its removal in 2026.
- Migrate reports: You can now migrate compatible saved reports from Reports to Interactive reports.
- Excel files in scheduled reports: You can now schedule reports to include Excel file attachments and header choices (localized or API).
View other Interactive report updates based on your feedback.
Q2 2025
Traffic and deliver ads
Offerwall is now generally available
Offerwall gives your users flexible options to access content, turning engagement into monetization. Unlock new revenue streams by monetizing your most engaged users seamlessly within the Privacy & messaging builder. Learn more about Offerwall messages, or set up Offerwall in Google Ad Manager.
Report and Optimize
New Skillshop e-learning course certification: Interactive reports in Google Ad Manager
Learn how to get the most out of Ad Manager through e-learning designed by our platform experts. Get familiar with Interactive reporting with four new training modules:
- Discover Interactive reports in GAM
- Create an Interactive report
- Export, Share or Copy an Interactive report
- Performance Alerts with Flags
To get started with these modules, enroll in the course Drive advertising revenue with Google Ad Manager. Learn more about this and other courses at Take Skillshop e-learning certification courses.
Total revenue metric renamed
The revenue metric "Total CPM, CPC, CPD, and vCPM revenue" has been renamed to "Total revenue." We made this change to simplify metric naming as we continue to expand support for conversion types, such as with the alpha launch of Competed Views for video ads.
OriginalPublisherProviderID in Data Transfer
Ad Manager launched a new field to Data Transfer, based directly on your feedback. "OriginalPublisherProviderID" gives publishers unencrypted PPID for easier analysis, user matching, and seamless integration with their systems. Learn more about setting up Data Transfer files.
Advertiser Domain in Data Transfer
We launched a new beta field to Data Transfer for "Declared Advertiser Domain," which will include the domain communicated on a bid response for a programmatic ad. For details, explore Data Transfer fields.
Interactive reports: Updates based on your feedback
We've added the following new metrics and dimensions to Interactive reports, giving you even deeper insights into your ad performance:
| Dimensions | Metrics |
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View other Interactive report updates based on your feedback.
Policy
Universal Opt-Out Mechanism provisions update
Similar to the Colorado Universal Opt-Out Mechanism (UOOMs) provisions, additional US States including Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland, have similar UOOMs provisions that require Global Privacy Control (GPC) signals opt the user out of ad targeting, sale, or share of data. For users in Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland, Google will receive GPC signals directly and trigger RDP mode for those ad requests.
New comprehensive US state laws coming into effect
New comprehensive US state laws coming into effect include: the Tennessee Information Protection Act (July 1st), the Minnesota Consumer Data Privacy Act (July 1st), the Maryland Online Data Privacy Act (Oct 1st), the Indiana Consumer Data Protection Act (INCDPA), the Kentucky Consumer Data Protection Act, and the Rhode Island Data Transparency and Privacy Protection Act (Jan 2026).
Google's approach in these states is similar to that of existing US states with active comprehensive laws. Activating RDP mode turns off ad personalization, which may assist publishers in honoring opt-outs for targeted advertising and avoiding activities that could be considered a "sale" or "sharing" of user data.
Please note that publishers should still work with their legal teams to understand if RDP is the appropriate solution for their compliance. Publishers who currently leverage the RDP should work with their legal teams to understand if they should expand their use of RDP in additional states.
Other product or Help Center updates
US state regulations messages update for Privacy & messaging
The US state regulations messages available in the Privacy & messaging tool have been updated to support publisher compliance with new state privacy regulations in Florida, Maryland, Minnesota, and Tennessee. To use these new settings:
- Existing US state regulations messages: Edit the message in Privacy & messaging to adjust the Targeting settings in the message builder to include the newly added states.
- New US state regulations messages: All available US states will be selected by default in the Targeting settings in the message builder.
Learn more about US state regulations messages.
Best practices for resource-efficient ad serving
We’ve posted an article in the Ad Manager Help Center that includes information on the environmental impact of digital ads and provides some suggestions on how publishers can act. To review the best practices, visit A publisher's guide to reducing carbon emissions.
Traffic and deliver ads
Display line items can now repeatedly serve creatives on a page view
Ad Manager 360 now supports a line item setting to toggle whether creatives can serve multiple times on the same page view. The field is present when creating, editing, or forecasting a line item. Learn more about how to control the display of creatives on a line item.
Spain and Italy postal code targeting
You can now target postal codes for Spain and Italy. Format requirements can be found at Target geographic locations for delivery.
Report and Optimize
Interactive reports: Updates based on your feedback
We’ve made updates across a range of features for Interactive reports:
- Exporting: We’ve made enhancements to exports to resolve formatting issues associated with Excel and Sheets, including the formatting of currencies and percentages. Exports can include localized column names that mirror the user experience or continue to leverage the API naming convention.
- Dimensions: You can now report on ad unit hierarchy with "Ad unit x" dimensions. In your report results, view a dimension for every level of your ad unit hierarchy, and click into a level (such as "Ad unit 3") for more details. Learn more about the Ad unit x dimensions. We’ve also made improvements to how key-values are chosen and improved the filtering performance for the "Placement (all)" dimension. Separately, the “Advertiser vertical” dimension will be available in the coming days.
- Metrics: Ad Speed reports are now available with creative load time metrics, additional metrics will be added in future releases. Separately, the "Drop-off rate" and "Total active view revenue" metrics will be available in the coming days.
- Dimension and metric tooltips: Tooltips will begin showing in the expanded "View all" picker on the right-side of the panel. Tooltip descriptions are still being added on a rolling basis.
View other Interactive report updates based on your feedback.
Total revenue metric re-named
The revenue metric "Total CPM, CPC, CPD, and vCPM revenue" has been renamed to "Total revenue." We have made this change to simplify metric naming as we continue to expand support for conversion types, such as with the alpha launch of Competed Views for video ads.
Manage network settings
CTV app claiming and approvals for MCM partners
Starting in June 2025, CTV apps monetized with MCM must be claimed and approved in order to monetize programmatic transactions. Programmatic monetization of apps from unsupported app stores will no longer be possible. Learn more about setting up an app in Ad Manager.
Manage Inventory
Web interstitials now fully support single-page applications (SPA)
Ad Manager partners can now seamlessly display web interstitial ads within SPA-enabled websites, without needing full page reloads. This enhancement can:
- Improve user experience: Deliver ads at natural break points within your SPA, ensuring smooth transitions and less disruption.
- Boost monetization: Unlock new revenue opportunities by effectively serving interstitial ads on dynamic, SPA-driven content.
- Maintain Better Ads Standards: Continue to deliver high-quality ad experiences with clear exit options and configurable frequency caps, adhering to industry best practices.
No changes are required to your existing SPA implementation. Ad Manager will automatically detect and manage interstitial display for page changes within your single-page architecture. For more details on trafficking web interstitials and optional triggers, visit Traffic web interstitials.
Report and Optimize
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Introduced the following geographical dimensions (including their corresponding ID dimensions): City, Metro, Region, Postal Code, Continent, and Country Code
Manage Inventory
Protections block for Video Games (Casual & Online) sensitive category will be deprecated soon
On May 15, 2025, we started to remove the "Video Games (Casual & Online)" sensitive category from Protections and pricing rules. With this change, you can no longer block ads from video games, online games, and downloadable games using the "Video Games (Casual & Online)" sensitive category.
- If you don't have any existing blocks or pricing rules that use this category: You don't need to take any action. On May 15, 2025, we removed the "Video Games (Casual & Online)" category from Google Ad Manager.
- If you do have existing blocks or pricing rules that use this category: Starting June 15, 2025, the sensitive category "Video Games (Casual & Online)" will no longer be available in Google Ad Manager. This means that you will not be able to block ads from video games, online games, and downloadable games using the "Video Games (Casual & Online)" sensitive category in Protections or set pricing rules specifically for the "Video Games (Casual & Online)" sensitive category. If you have any existing protections that block this category or pricing rules set for this category, then these will no longer apply. If these protections or pricing rules block or apply to other criteria, those will still apply.
You can still use the "Video Games, Consoles & Accessories" and "Online Games & Puzzles" general categories or their subcategories in Protections to block ads from video games, online games, and downloadable games if you believe these types of ads are unsuitable for your users.
Traffic and deliver ads
Server-side unwrapping for VAST
Server-side unwrapping for VAST redirects has been launched to open beta. Allowing unwrapping on the server may help increase revenue by reducing unresolved VAST redirects that prevent ads from serving. Learn more about server-side unwrapping.
New video skippability setting
We are adding a new skippability setting for reservation video line items to help publishers accurately forecast skippable and non-skippable campaigns. Learn more about the skippability setting.
Add a "custom choice" user choice in Offerwall
Adding a custom choice allows you to implement your own monetization solution as an additional user choice on Offerwall messages. For example, allow site visitors the option to purchase a subscription. For more details, visit Set up a custom user choice.
Add "Supertab.co" in Offerwall
Adding the Supertab.co (third-party) choice allows publishers to offer site visitors a way to subscribe or pay a fee to access content for a set period of time. This choice uses an integration with the third-party company Supertab.co. For more, visit Set up the Supertab.co (third-party) user choice.
Offerwall monetization is now supported on unconsented traffic
Google Ad Manager has expanded Offerwall support, now enabling publishers to monetize traffic where user consent has not been obtained. For a user who has not consented, the Rewarded ad choice will serve limited (EEA traffic) or non-personalized ads (US states opted-out traffic). Other available choices, custom choice and Supertab, will also be available on unconsented traffic and provide a new avenue beyond serving limited or non-personalized ads (NPA).
Report and optimize
Interactive reports: Updates based on your feedback
We’ve been working to address feedback received from you, our users. We have recently made improvements to the performance of filter pickers, including filtering by Ad unit ID (exact ID only, no partial matching). We have also introduced the following dimensions and metrics:
- Dimensions: App SDK version, Auction package deal, Child network, Child network code, Child network ID
- Metrics: Invoiced impressions, Invoiced unfilled impressions, Total fill rate
Traffic and deliver ads
Certified CMP support status for Google’s Additional Consent specification is now listed in the Help Center
Additional Consent allows publishers, Consent Management Platforms (CMPs), and partners to gather and propagate additional consent for companies that are not yet registered with the IAB Europe Global Vendor List but are on Google's Ad Tech Providers (ATP) list. In order to help publishers choose a CMP that supports Additional Consent, if the publisher determines it’s right for their business, we’ve published Additional Consent support status by CMP in our Help Center.
Report and Optimize
Interactive reports to replace Reports
In Ad Manager “Reporting,” Interactive reports will replace Reports in 2026. Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
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We encourage you to try Interactive reports and begin incorporating it into your workflow. As you familiarize yourself with Interactive reports, you can continue using Reports until later this year. For more details, visit About the migration to Interactive reports. |
Introducing the Monthly revenue summary workspace (Beta)
A new Monthly revenue summary workspace is now available in Beta. This workspace provides revenue insights across Google-monetized demand channels, including Ad server, Ad Exchange, Open Bidding, and SDK Bidding. The Monthly revenue summary applies predefined dimensions, metrics, and filters to generate overview charts and detailed breakdowns. Note that the data shown is estimated revenue data from reporting. For more details, visit Using your Monthly revenue summary workspace (Beta).
Other product or Help Center updates
Redesigned Policy center interface
The updated Policy center interface is now available for all publishers in Ad Manager. To view the Policy center, sign in to Ad Manager and click Admin and then Policy center. For more details, visit Introducing the new Policy center.
Report and Optimize
Interactive reports general availability
Interactive reports is now generally available to all Ad Manager publishers. With Interactive reports, you can create reports and view the results on the same page in Ad Manager. You can organize the data with filtering and sorting, apply date-segment comparisons, and choose between a hierarchical or flat table structure for your results. Additional features, such as scheduled reports triggered by flags you create, offer new ways to streamline your workflow. To try Interactive reports, visit Create an Interactive report.
View a downloadable PDF guide of key Interactive reporting features.
AI generated reports (Beta): A feature of Interactive reports
You can now have Interactive reports generated for you with the help of AI. Enter a description or click a suggested prompt, and Ad Manager will generate several relevant reports for you. You can then choose the one you want to run. For example, if you ask for a report on the number of ad requests by programmatic channel, Ad Manager will identify relevant metrics and run a report. Your descriptions can reference dimensions, metrics, time periods, sorting, time-based comparisons, and more. As with other Interactive reports, you can refine the results, such as by adding other metrics and filters. Get started with AI generated Interactive reports.
Secure signals enters general availability
Secure signals in Google Ad Manager allows you to share signals from supported providers on ad requests to improve match rates, serve more relevant ads, and increase ad revenue across Authorized Buyers, Open Bidding, and SDK Bidding. All Ad Manager partners with Ad Exchange can now readily access and benefit from secure signals. Learn more about secure signals.
Q1 2025
Manage Inventory
High-engagement ads are now serving to all eligible inventory
High-engagement ads (HEA) will be served to all mobile app Rewarded and Interstitial inventory that doesn’t have HEA disabled in the frontend settings. We recommend reviewing your settings to ensure your inventory is configured to your preferences. Note that performance improvements may take some time while models calibrate on the changes. Learn more about using high-engagement ads to fine-tune your ad strategy.Curation (Beta)
Ad Manager's new curation capabilities help publishers access agency demand by enabling audience and contextual data segment targeting. When enabled, curation partners can package inventory and create data segments for buyers. Publishers can control which curation partners can access their inventory and report on curation with several new dimensions. Learn more about curation.
Traffic and deliver ads
Limited ads 2.0 to launch on or after March 31, 2025
In order to (1) simplify our ad serving offerings and (2) provide publishers with more feature-rich ad serving options, we will replace Limited ads and Technical ad delivery with an updated serving approach: Limited ads 2.0 (available on or after March 31, 2025). Learn more about Limited ads 2.0.
Troubleshoot
Troubleshoot SDK bidding issues (Beta)
If you use SDK bidding, you can now troubleshoot common issues in Google Ad Manager. For each SDK bidder, you can check for existing issues and review their impact under "Bid health." Review the configuration, regulatory, and targeting issues impacting your setup, and learn about available solutions. To learn more, visit Troubleshoot SDK bidding issues.
Policy
New requirements for CTV and DOOH inventory
On May 1, 2025, Google will implement new requirements for Connected TV (CTV) and Digital out-of-home (DOOH) inventory that is monetized with Google-served ads. To learn more, review the Ad Manager policy change log.
IAB TCF 13 month TC String expiry requirement to be removed
On or after March 25, 2025, we will remove the requirement to re-obtain user consent every 13 months. This reflects updates in IAB EU TCF v2.2 policies. We encourage publishers to remind users of their choices at a frequency that reflects requirements from publishers’ local regulators.
Other product or Help Center updates
Google’s CMP launches support for consent mode
Consent mode allows other Google products you use (such as Google Ads, Google Analytics, or Firebase) to respect your users' consent choices. Later this week, two new account-level flags will become available on the European regulations Settings page in Privacy & Messaging. These flags will be disabled by default. If enabled, Google’s CMP will be able to interpret your existing EEA, UK, and Swiss user consent choices for consent mode’s advertising purposes (including ad storage, personalization, and user data) and analytics storage. This setting will only be applicable for publishers who want to use Google's CMP to obtain consent and provide transparency for the use of both our publisher and advertising products. If this setting is enabled, it will apply to all of your European regulations messages shown on the web and in apps, but will not apply to messages shown on AMP. Learn more about consent mode in Privacy & messaging.
Traffic and deliver ads
Updated VAST ad tag parameter guidance
The VAST ad tag parameter documentation has been updated to clarify parameter functionality and explicitly state usage requirements for different implementations. You can now find a complete collection of VAST ad tag parameters as well as separate tailored guidance for your implementation, including web, mobile app, CTV, and audio.
Enhanced line item delivery troubleshooting
To increase the helpfulness of line item delivery troubleshooting, we:
- Expanded the number of non-delivery causes that can appear for a line item from 5 to 8
- Added several new possible non-delivery causes
These improvements provide more actionable details that enhance your ability to resolve delivery issues on your own.
Report and Optimize
Interactive reporting updates: Search, delete, and table formats
Several new features have been added to interactive reporting:
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Search and delete: The Interactive reporting page now includes search and delete capabilities. Quickly find your saved reports using the search box or filters, and delete unneeded reports for better organization.
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Selectable table formats: You can now select either a flat or hierarchical table format for your Interactive report. The hierarchical format provides a way to group report data into a hierarchical structure, making it easier to identify trends across different levels of your data and drill down into specific areas of interest. Previously, all interactive reports showed in the flat table format. You can now select either format as needed.
Report and Optimize
Parquet support in Data Transfer
Starting February 24, Ad Manager 360 will launch support for Parquet, a high-performance output format for Data Transfer files. Upon network enablement, publishers can select Parquet as an alternative or supplement to CSV for Data Transfer files. Parquet provides:
- Smaller file sizes: Leading to more efficient storage and faster downloads.
- Faster processing speeds: Enabling quicker data analysis and reporting.
- Optimized integration with BigQuery: Simplifying data workflows for users leveraging BigQuery.
- Widely adopted open-source file format.
To enable Parquet for your network, contact your account manager. To learn more and view sample files, visit Ad Manager Data Transfer reports.
Sharing for Interactive reports
You can now share your Interactive reports with reporting users in your Ad Manager network. Shared reports are view-only for the recipient, but they can make a copy of the shared report to customize it. Use the “Shared with me” filter to quickly find reports others have sent you. For details, visit Share a report.
Manage inventory
IMA SDK for header bidding trafficking (Beta)
The IMA SDK for header bidding trafficking is now available for all publishers that use HBT and have IMA SDK-enabled inventory for header bidding. New partners meeting these requirements (HBT + IMA SDK traffic) will automatically be included. Partners who don’t want their IMA SDK video inventory run through HBT can opt out by creating an inventory exclusion rule for the "Header bidding" demand source. Please be aware that video ad serving fees, in addition to the standard ad serving fees, will be implemented at the time of this launch. This update aligns the fee structure with the price priority line items used for IMA traffic.
Report and Optimize
Scroll through results in interactive reports
When your report results have multiple rows, you can now quickly scroll from top to bottom to view all rows. Previously, pagination required clicking through result pages to view additional rows.
Other product or Help Center updates
Configure European regulations messages on a per country basis in Privacy & messaging
European regulations messages in Privacy & messaging now provide the ability to display or hide the "do not consent" button by country. This gives publishers the flexibility to configure consent messages to meet business goals and address country-specific requirements. On average, messages without a "do not consent" button result in higher consent rates.
Report and Optimize
Completion of Data Transfer storage access migration
In the coming days, access to Data Transfer storage buckets will be available only through the Ad Manager user role permission “View data transfer buckets.” Access to Data Transfer provided by Google Groups will soon be removed. To maintain the desired level of access to your Data Transfer buckets, be sure you’ve updated your user roles as needed. For details, visit Migrate Data Transfer access from Google Groups to Ad Manager Permissions.
Gain competitive insights with Peer benchmarks
Publishers can now compare their network’s performance to similar networks. Peer benchmarks, now in general availability, lets you compare key metrics like revenue, CPM, and impressions with a relevant peer set. Check the Peer benchmark card to understand if performance changes are unique to your inventory or part of a broader trend. Explore the detailed breakdowns and expandable charts to gain deeper insights. To learn more, visit View and configure Peer benchmarks.
Traffic and deliver ads
More secure signals providers available through the Prebid User ID integration
For publishers that use Prebid User ID modules, we have extended secure signals support to 15 secure signals providers, including EUID, UID 1.0 and 2.0, Permutive, and LiveRamp ATS. For publishers using the Prebid auto-configuration, Ad Manager will automatically pass the output of Prebid User ID modules found on page to all of a publisher’s Authorized Buyers and Open Bidding demand partners enabled by the publisher to receive secure signals. For more details, visit secure signals providers.
Report and Optimize
Publisher provided signals in Data Transfer
Publisher provided signals, the IAB and Google video defined taxonomies associated with ad requests, are now available in multiple file types as fields "PublisherProvidedSignals" and "PublisherProvidedSignalsDelivered." Taxonomy and external category ID are always present, while Data provider name is used if present. For details, visit Explore Data Transfer fields and View Data Transfer fields by file type.
