Best Pillow
We've pulled together the top pillow brands that strike a balance between comfort and support, letting you wake up rested. From the cozy, soft feel of down (and down alternatives) to the supportive quality of memory foam, the stuffing in these pillows is often adjustable even after purchase, increasing your initial satisfaction and the product's longevity. And several of the brands have cooling fabrics to help regulate sleep temperatures. Looking for a snuggly pillow that you can daydream with? We've got top options for you there too.
These 10 pillow brands were selected by our featured panelists and contributors and voted on by readers as the best of the best.
1. Tempur-Pedic
Banish neck pain with a pillow from Tempur-Pedic. Filled with NASA-developed cushioning, these pillows shift to adapt to your head and neck, offering pressure relief to prevent disrupted sleep. If you really struggle with morning aches, the Tempur-Neck Pillow receives rave reviews for aligning your spine to alleviate the soreness that comes from slumped sleeping. And you can easily add on Cooling Technology for cool-to-the-touch fibers.
2. Sleep Number
Famous for its adaptable beds, Sleep Number completes your bedtime experience with its line of pillows, which come in various shapes and contours. Popular options include the ComfortFit Pillow, which molds to the contour of your head but rebounds as soon as you wake, and the True Temp, which is ideal for those who sleep hot, as it utilizes 37.5 Technology to keep the pillow at an optimal temperature.
3. Core Products International
After waking up with an aching neck from sleeping in the wrong position, Phil Mattison, founder of Core Products International, was inspired to create a new type of pillow that would properly support the spine. Working alongside his chiropractor, he developed his first pillow in 1988, and now, these Core Products are recognized as some of the best pillows for supporting cervical alignment.
4. Luxome
Create a pillow tailored to your needs with the Luxome Layr, a fully customizable option that allows you to mix and match until you achieve pillow perfection. Every Layr arrives in the most popular arrangement, but you can remove the four layers (down, shredded memory foam and two solid memory foam pads) to fine-tune your configuration. Holding them all together is a thermal-regulating bamboo viscose cover.
5. Helix
Rest your head on one of Helix's supremely comfortable pillows. The Birch Organic is great for those looking for clean, green materials, and the Down & Feather offers a luxurious, soft feel. If temperature is a concern, the Glaciotex Cooling Memory Foam absorbs heat while you sleep. Additional selections like the Side Sleeper Knee Pillow and the Wedge Pillow can help correct lower back pain and issues like sleep apnea.
6. Eli & Elm
A rare, U-shaped design, customizable filling and soft cotton combine to make Eli & Elm's award-winning Side Sleeper Pillow. Customers can choose from latex or memory foam stuffing for more or less support and can add a cooling sateen pillowcase for an extra touch of luxury. Expectant mothers also rave about the new Ultra Comfort Memory Foam Pregnancy Pillow, which cradles growing bellies to keep back pains at bay.
7. Downright
Slip into sleep peacefully as you snuggle up with one of the down or down alternative pillows from this Brooklyn-born brand. For 50 years, Downright has been crafting 100% European goose-down pillows. It uses responsibly and ethically sourced materials that are hypoallergenic due to its precise cleaning methods. For those with a true feather allergy, the Sierra Down Alternative Pillow features fluffy Virtudown that mirrors genuine goose feathers.
8. Coop Sleep Goods
Say goodbye to dense, heat-retaining memory foam when you try the pillows from Coop Sleep Goods. Stuffed with breathable cross-cut memory foam and microfiber fill, each Original model is GreenGuard Gold and CertiPur-US certified and resists dust mites, mold and mildew to curb allergies. Back and side sleepers can choose from three different pillow shapes for their preferred sleep position, adding or removing fill to their desired loft point.
9. Brightr
You'll sleep like a baby with the line of pillows from Brightr, designed for stomach, back and side sleepers. Two to four adjustable layers allow you to tailor the cushioning to your needs, and a variety of fill options—down alternative, shredded memory foam and molded memory foam—ensure you get the right amount of firmness for your body. Every pillow is also encased in a copper anti-bacterial material.
10. UnHide
The Squish Backrest Pillow from UnHide allows you to read comfortably, nurse a new baby or finish up a proposal, all from the comfort of your bed or couch. Standard and lumbar Squish Pillows are covered in cozy, machine-washable faux fur, available in an array of neutrals and subdued hues to match your existing décor. And if you aren't in love with it at delivery, UnHide boasts easy returns.
About Newsweek Readers' Choice Awards
Our nominees are editorially driven with contributions from a panel of travel experts. The final list is determined by Newsweek editors. Readers can vote once per category, per day. For more details, read our terms and conditions. For any questions, please see our FAQs or email us at readerschoice@newsweek.com.
Our Featured Panelists
Linnea Bailey
Linnea Bailey is an award-winning journalist specializing in travel and tourism. Her freelance work can be found in Southern Living, The Palm Beach Post, Florida Weekly, Modern Luxury, art&culture magazine, The Palm Beaches Blog and more. A former newspaper reporter, she now owns a communications company in West Palm Beach. Linnea is an active member of The Society of American Travel Writers (SATW), the North American Travel Journalists Association, the International Travel Writers Alliance, The Family Travel Association and The Adventure Travel Trade Association. She is a graduate of the University of Central Florida's journalism school. Learn more about her travels at www.linneabailey.com.
Julie Bielenberg
Julie Bielenberg is a Colorado-based writer producing over 75 pieces a year for outlets such as AAA, Family Vacationist, Rachel Ray in Season, Spoke + Blossom, USA Today, Vail Daily and numerous others. She has been the State's #1 agritourism for ten consecutive years and is always in search of field, farm, forest and forage. Julie has three children and two pandemic pooches and is married to an avid outdoorsman. Follow her on Instagram.
Jo Clark
Jo Clark is a traveler, travel writer and an award-winning photographer. Her favorite topics are travel, history, food, wine and nature. She is the editor and a contributing writer of RecipesTravelCulture.com. She hosts Jo Goes Everywhere, a monthly podcast, and her written work appears in digital and print publications. Jo is an expert travel and wine contributor for Big Blend Radio and a member of IFWTWA. She often says, "I love food, and I'll eat anything that doesn't eat me!" Jo invites you to follow her travels on her website, HaveGlassWillTravel, on Facebook and Instagram.
Cherith Fluker
Cherith Glover Fluker is an Alabama-based freelance writer specializing in travel, self-care, and lifestyle content. With a blend of experience, creativity and Southern warmth, Cherith's writing resonates with readers seeking inspiration and authenticity. Her work has appeared in Food, Wine, & Travel Magazine, SheBuysTravel, LakeLife 24/7, Chicken Soup for the Soul, Motherly and more. She also shares her voice on her blog, WhatCherithinks. Cherith is the author of the book Secret Birmingham, set to be published in fall 2025. She is a member of the International Food, Wine & Travel Writers Association and the National Federation of Press Women.
Misty Milioto
Misty Milioto is a freelance writer and editor with 22 years of experience working with publications across the country. Publications have included Sunset; U.S. News & World Report; and Modern Luxury's suite of 80+ regional publications, such as Aspen Magazine, San Francisco Magazine and Scottsdale Magazine. She also oversees a luxury lifestyle blog at girlwilltravel.com. She loves everything from exotic destinations and outdoor recreation to exploring the bounty of foodie goodness in New Orleans, where she is currently based. You can connect with her on Instagram.
Newsweek contributors speak from a variety of backgrounds and offer expertise in a wide range of subject areas.