Best Celebrity-Founded Beauty Brand 2026
Girls' trips are made for getting glam, from dinner-ready makeup to travel-friendly skincare. Vote now for the celebrity-founded beauty brands worth packing along by clicking below. Voting ends October 7, 2026. Winners will be announced October 21, 2026.
About-Face
About-Face is a beauty brand founded by Halsey, the singer and songwriter known for pop and alternative music. The brand focuses on makeup, including complexion, eye, lip and color products. Halsey's involvement reflects an interest in makeup and self-expression developed alongside their music career and work as a performer today.
Cécred
Cécred is a hair care brand founded by Beyoncé, the singer, songwriter and performer known for her solo music career and work with Destiny's Child. The brand focuses on hair care, particularly products designed for textured and chemically treated hair. Beyoncé developed Cécred over several years before its 2024 launch.
Fenty Beauty
Fenty Beauty is a cosmetics brand founded by Rihanna, the singer, songwriter and performer known for her global music career. Launched in 2017, the brand offers makeup and complexion products, including foundation, concealer, lipstick and highlighter. Fenty Beauty is known for emphasizing a broad range of complexion shades in makeup.
goop Beauty
goop Beauty is the beauty division of goop, the lifestyle company founded by Gwyneth Paltrow, the actress known for films including Shakespeare in Love and Iron Man. The beauty line includes skin care and body products. Its offerings sit within goop's business, which also covers wellness, fashion, food and travel.
Haus Labs
Haus Labs is a beauty brand founded by Lady Gaga, the singer, songwriter and actress known for her music and films. Originally launched as Haus Laboratories in 2019, the brand was relaunched as Haus Labs by Lady Gaga in 2022. Its products include makeup across complexion, lips, eyes and cheeks.
Honest Beauty
Honest Beauty is a beauty brand founded by Jessica Alba, the actress and entrepreneur known for film and television roles. Launched as part of The Honest Company, the brand offers makeup and skin care products. The company was established in 2012 with a focus on products for families and care.
JLo Beauty
JLo Beauty is a beauty brand founded by Jennifer Lopez, the singer, actress, dancer and entertainer known for her music, films and stage performances. Launched in 2021, the brand focuses primarily on skin care, with products including cleansers, serums, moisturizers and masks. Its positioning draws on Lopez's beauty interests today.
Kora Organics
Kora Organics is a skin care brand founded by Miranda Kerr, the Australian model and entrepreneur known for her modeling career and work in fashion. Kerr founded the company in Australia and launched products in 2009. The brand focuses on certified organic skin care, including cleansers, serums, masks and moisturizers.
Kylie Cosmetics
Kylie Cosmetics is a beauty brand founded by Kylie Jenner, the entrepreneur and television personality known for Keeping Up With the Kardashians. Launched in 2015, the brand began with lip products before expanding into makeup categories including eyes, complexion and face. Jenner remains associated with the brand and its development.
LolaVie
LolaVie is a hair care brand founded by Jennifer Aniston, the actress known for her role as Rachel Green on Friends and work in film and television. Launched in 2021, the brand offers hair care products including shampoos, conditioners and styling products. Its development reflects Aniston's interest in hair care.
Pattern Beauty
Pattern Beauty is a hair care brand founded by Tracee Ellis Ross, the actress known for Black-ish and Girlfriends. Launched in 2019, the brand focuses on products for curly, coily and textured hair. Its assortment includes shampoos, conditioners, styling products and treatments designed for different curl patterns and hair needs.
R.E.M. Beauty
R.E.M. Beauty is a cosmetics brand founded by Ariana Grande, the singer and actress known for her pop music career and television work. Launched in 2021, the brand offers makeup and beauty products spanning eyes, lips, complexion and skin care. The brand's name references Grande's song "R.E.M." from her album Sweetener.
Rare Beauty
Rare Beauty is a cosmetics brand founded by Selena Gomez, the singer and actress known for her music career and television and film work. Launched in 2020, the brand offers makeup across complexion, eyes, lips and cheeks. Its assortment includes foundations, concealers, blushes, lip products and other color cosmetics today.
Rhode
Rhode is a skin care and beauty brand founded by Hailey Bieber, the model and entrepreneur, with Michael D. Ratner and Lauren Ratner. Launched in 2022, the brand initially focused on skin care, including cleansers, treatments and moisturizers, before expanding into makeup. Bieber serves as the brand's chief creative officer.
Stripes Beauty
Stripes Beauty is a wellness brand founded by Naomi Watts, the actress known for films including Mulholland Drive and The Impossible. The brand focuses on products for women experiencing perimenopause and menopause. Its offerings include skin care, hair care, body care and supplements, addressing beauty and wellness during midlife today.
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Nominees for Newsweek Readers' Choice Awards are selected through an editorial review process conducted by Newsweek editors. The editorial team identifies brands, destinations and services within each contest category based on editorial research and industry knowledge. Winners are determined through a public voting process hosted on Newsweek.com, where readers may vote once per category per day during the contest period.
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